發(fā)布時(shí)間：2018-08-27 09:54

【摘要】：眾所周知,隨著商品經(jīng)濟(jì)的發(fā)展,廣告業(yè)作為一個(gè)新興的產(chǎn)業(yè)得到了迅速的發(fā)展。伴隨著我國經(jīng)濟(jì)的不斷發(fā)展,廣告環(huán)境和廣告創(chuàng)意也受到了深刻的影響,廣告主對(duì)平面廣告的要求越來越高。平面廣告從視覺效果到內(nèi)在蘊(yùn)含的意義是一個(gè)非常寬廣的領(lǐng)域,它的創(chuàng)意具有多義性,多層次性,對(duì)思維跨越具有很高的要求。本文章將從平面廣告的現(xiàn)狀、視覺美在平面廣告中的體現(xiàn)以及平面廣告中的視覺美所存在的問題及對(duì)策等方面進(jìn)行比較詳細(xì)的分析。
[Abstract]:As we all know, with the development of commodity economy, advertising as a new industry has been developing rapidly. With the continuous development of our economy, advertising environment and advertising creativity have also been deeply affected, advertisers of print advertising requirements are becoming higher and higher. The meaning of print advertisement from visual effect to inherent meaning is a very broad field, its creativity is multi-level and multi-level, and it has high requirements for thinking leapfrogging. This article will make a detailed analysis on the present situation of print advertising, the embodiment of visual aesthetics in print advertising, and the problems and countermeasures of visual consciousness beauty in print advertisements.
【作者單位】： 渤海大學(xué)文理學(xué)院;
【分類號(hào)】：F713.8
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本文編號(hào)：2206922