PIS戰(zhàn)略下老年人玩具的開發(fā)設(shè)計
發(fā)布時間:2018-08-25 15:48
【摘要】: 在全球人口老齡化問題嚴重的今天,關(guān)注老年人的身心健康,拓展老年人市場是非常有意義的。 論文在老年人消費觀念調(diào)查的基礎(chǔ)上,分析了老年人的生理,心理和需求的相關(guān)特征,介紹了老年人玩具開發(fā)設(shè)計的現(xiàn)狀,歸納闡述了影響老年人玩具開發(fā)設(shè)計的因素,并探討了老年人玩具設(shè)計的相關(guān)理念,然后將情感設(shè)計作為老年人玩具開發(fā)設(shè)計的理念。接著,闡述了PIS戰(zhàn)略的相關(guān)理論,論述了將PIS導(dǎo)入老年人玩具開發(fā)設(shè)計的原因和意義并將PIS導(dǎo)入玩具開發(fā)的過程中,從PI定位到老年人玩具的基礎(chǔ)系統(tǒng)的開發(fā)設(shè)計到老年人玩具的應(yīng)用基礎(chǔ)系統(tǒng)的開發(fā)設(shè)計再到老年人玩具的應(yīng)用推廣系統(tǒng),其中包括玩具名稱的開發(fā)、玩具標(biāo)志的開發(fā)、玩具的物化、包裝、廣告宣傳和促銷等,指導(dǎo)老年人玩具的開發(fā)設(shè)計。 論文將PIS導(dǎo)入老年人玩具開發(fā)設(shè)計,為老年人玩具開發(fā)設(shè)計提供了較為系統(tǒng)的設(shè)計方法和原則,填補了現(xiàn)今國內(nèi)這方面設(shè)計和研究的不足,體現(xiàn)了情感設(shè)計和對老年人關(guān)愛的以人為本的設(shè)計思想。
[Abstract]:It is very meaningful to pay attention to the physical and mental health of the elderly and to expand the market of the elderly. Based on the investigation of the consumption concept of the elderly, this paper analyzes the related characteristics of the physiology, psychology and demand of the elderly, introduces the present situation of the development and design of the toys for the elderly, and summarizes the factors that affect the development and design of the toys for the elderly. The related ideas of toy design for the elderly are discussed, and then emotional design is regarded as the concept of toy design for the elderly. Then, this paper expounds the relevant theory of PIS strategy, discusses the reasons and significance of introducing PIS into the development and design of toys for the elderly, and introduces PIS into the process of toy development. From the orientation of PI to the development and design of the basic system of toys for the elderly, to the development and design of the basic system for the application of toys for the elderly, to the application and promotion system of toys for the elderly, including the development of toy names, the development of toy signs, Toy materialization, packaging, advertising and promotion, guiding the development and design of toys for the elderly. In this paper, PIS is introduced into the development and design of toys for the elderly, which provides a more systematic design method and principle for the development and design of toys for the elderly, and fills up the deficiencies of the design and research in this field in China. Embodies the emotional design and care for the elderly people-oriented design ideas.
【學(xué)位授予單位】:景德鎮(zhèn)陶瓷學(xué)院
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2008
【分類號】:F426.8
本文編號:2203382
[Abstract]:It is very meaningful to pay attention to the physical and mental health of the elderly and to expand the market of the elderly. Based on the investigation of the consumption concept of the elderly, this paper analyzes the related characteristics of the physiology, psychology and demand of the elderly, introduces the present situation of the development and design of the toys for the elderly, and summarizes the factors that affect the development and design of the toys for the elderly. The related ideas of toy design for the elderly are discussed, and then emotional design is regarded as the concept of toy design for the elderly. Then, this paper expounds the relevant theory of PIS strategy, discusses the reasons and significance of introducing PIS into the development and design of toys for the elderly, and introduces PIS into the process of toy development. From the orientation of PI to the development and design of the basic system of toys for the elderly, to the development and design of the basic system for the application of toys for the elderly, to the application and promotion system of toys for the elderly, including the development of toy names, the development of toy signs, Toy materialization, packaging, advertising and promotion, guiding the development and design of toys for the elderly. In this paper, PIS is introduced into the development and design of toys for the elderly, which provides a more systematic design method and principle for the development and design of toys for the elderly, and fills up the deficiencies of the design and research in this field in China. Embodies the emotional design and care for the elderly people-oriented design ideas.
【學(xué)位授予單位】:景德鎮(zhèn)陶瓷學(xué)院
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2008
【分類號】:F426.8
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