【摘要】： 現(xiàn)今社會(huì),隨著人們生活品質(zhì)的不斷提高,旅游、度假等休閑活動(dòng)的增多促使小食品行業(yè)在銷(xiāo)售市場(chǎng)迅速發(fā)展,小食品已進(jìn)入千家萬(wàn)戶(hù),而且種類(lèi)繁多。作為不是生活必需品的小食品,如何在商品競(jìng)爭(zhēng)的壓力下,吸引消費(fèi)者,引起購(gòu)買(mǎi)欲,包裝起到了非常重要的作用。本文通過(guò)研究小食品的包裝,試圖解析宜人性在小食品包裝中的重要作用,揭示小食品包裝這一特定設(shè)計(jì)領(lǐng)域的規(guī)律,并探求設(shè)計(jì)元素和宜人性之間的聯(lián)系。 研究小食品包裝的宜人性,必須考察小食品包裝的現(xiàn)狀,在論文寫(xiě)作期間我對(duì)小食品的包裝設(shè)計(jì)進(jìn)行了調(diào)研,收集了大量相關(guān)資料。通過(guò)小食品包裝的具體案例,對(duì)小食品包裝設(shè)計(jì)的造型、色彩、圖形和材料等方面,進(jìn)行了較系統(tǒng)的分析與研究。尋求小食品包裝的宜人性的實(shí)現(xiàn)途徑和應(yīng)用價(jià)值。小食品包裝設(shè)計(jì)是一個(gè)看似簡(jiǎn)單其實(shí)是很復(fù)雜的系統(tǒng)工程,所以對(duì)它的研究就必須建立在多種學(xué)科最新成果的基礎(chǔ)之上。首先,包裝設(shè)計(jì)是企業(yè)營(yíng)銷(xiāo)的廣告策略及品牌宣傳的一個(gè)環(huán)節(jié);其次,包裝設(shè)計(jì)的目的是為吸引消費(fèi)者,所以消費(fèi)者的審美、認(rèn)知與判斷方式也是需要研究的問(wèn)題;再次,包裝設(shè)計(jì)是產(chǎn)品與消費(fèi)者溝通的媒介,消費(fèi)者的情感需求是包裝設(shè)計(jì)不能避免的研究課題。所以,本課題以情感設(shè)計(jì)理論、消費(fèi)心理學(xué)、營(yíng)銷(xiāo)學(xué)、廣告策劃科學(xué)、包裝設(shè)計(jì)理論研究成果為基礎(chǔ)。 小食品的包裝設(shè)計(jì)在我國(guó)銷(xiāo)售市場(chǎng)上已引起重視,但還存在很多弊端,對(duì)宜人性理念考慮不夠充分,創(chuàng)新意識(shí)有待提高。還有盲目迎合客戶(hù)需求,過(guò)分包裝,浪費(fèi)資源,影響消費(fèi)者的生活品質(zhì),這是由非宜人性的設(shè)計(jì)理念所導(dǎo)致的。在小食品包裝設(shè)計(jì)中,包裝設(shè)計(jì)師應(yīng)該進(jìn)行更多的理性思考,肩負(fù)起包裝設(shè)計(jì)師應(yīng)有的責(zé)任,使市場(chǎng)上的小商品包裝面貌有所改觀。
[Abstract]:Nowadays, with the continuous improvement of people's quality of life, the increase of leisure activities, such as tourism, vacation and other leisure activities, promote the rapid development of small food industry in the sales market, small food has entered thousands of households, and a wide range of. As a small food which is not a necessity of life, how to attract consumers and arouse purchase desire under the pressure of commodity competition, packaging plays a very important role. By studying the packaging of small foods, this paper attempts to analyze the important role of human nature in the packaging of small foods, to reveal the law of small food packaging as a special field of design, and to explore the relationship between design elements and human nature. In order to study the human nature of food packaging, we must investigate the current situation of small food packaging. During the writing of this paper, I investigated the packaging design of small food and collected a lot of relevant data. Through the specific case of small food packaging, this paper makes a systematic analysis and research on the shape, color, graphics and materials of small food packaging design. To explore the realization and application value of small food packaging. Food packaging design is a simple and complex system engineering, so the research on it must be based on the latest achievements of many disciplines. First, packaging design is a link of advertising strategy and brand propaganda of enterprise marketing; secondly, the purpose of packaging design is to attract consumers, so the aesthetic, cognitive and judgment methods of consumers are also the problems to be studied. Packaging design is the medium of communication between products and consumers. The emotional needs of consumers are unavoidable research topics in packaging design. Therefore, this subject is based on the theory of emotional design, consumer psychology, marketing, advertising planning science, packaging design theory. Packaging design of small food has been paid attention to in our country's sales market, but there are still many disadvantages. The idea of suitably human nature is not considered enough, and the consciousness of innovation needs to be improved. There are blind to meet the needs of customers, over-packaging, waste of resources, affecting the quality of life of consumers, this is caused by the design concept of non-human nature. In the packaging design of small food, the packaging designer should carry out more rational thinking, shoulder the responsibility due to the packaging designer, and make the appearance of the small commodity packaging on the market change.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：J524.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 梁巍;論日本食品包裝設(shè)計(jì)中的民族特色[D];西北師范大學(xué);2011年

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本文編號(hào)：2173354