【摘要】：都市報的讀者群,近幾年來,不僅受到網絡的瓜分,而且,同城之間的競爭也越來越激烈。競爭的進程中,很多省會城市都先后出現了“百報一版”的新聞同質化現象。 而杭州的四家都市報在進行競爭時,卻跳出了同質化的誤區(qū),從報紙的定位、報紙的內容、報紙的版面設計、報紙的發(fā)行方式及廣告、報紙的服務方式等方面來突出自己的某些特征,尋找符合自己優(yōu)勢的市場,分別以不同的讀者為服務對象,并通過各自的特色編織自己的讀者網絡,以此和對手進行差異化競爭。 本研究將以在國內省會城市中,同城紙媒的新聞差異化態(tài)勢基本成型的杭州都市報群為研究對象,對該報群的新聞差異化(包括信息量、本地新聞內容、本地新聞地域性特征、各類消息所占比例、版面編排方法、策劃專欄、專刊、周末版設置等方面)進行文本的梳理分析。通過實證研究發(fā)現,新聞差異化是都市報媒體定位的外在表征和結果,其實質是媒體定位不同,媒體定位的初衷通過新聞差異化得以實施,并體現于新聞操作的每個細枝末節(jié)。本研究將通過差異化新聞的實例證明,媒體定位與新聞差異化之間是怎樣一種因果關系。用事實論證總結出,同城報群的發(fā)展,將沿著一條怎樣的新聞操作路子向前推進。
[Abstract]:In recent years, the readers of metropolitan newspaper are not only divided up by the network, but also the competition between cities is becoming more and more fierce. In the process of competition, many provincial capitals have appeared the news homogeneity phenomenon. While the four metropolitan newspapers in Hangzhou are competing, they have jumped out of the mistake of homogeneity, from the position of the newspaper, the content of the newspaper, the layout of the newspaper, the distribution method and the advertisement of the newspaper. The service way of newspapers and other aspects to highlight some of their own characteristics, to find a market in line with their own advantages, to serve different readers, and through their own characteristics to weave their own network of readers, In order to compete with the competition for differentiation. This study will take the Hangzhou Metropolitan News Group, which is basically shaped by the news differentiation situation of the same city media in the capital cities of China, as the research object, and make a study of the news differentiation (including the amount of information, the local news content, the regional characteristics of the local news) of this newspaper group. Percentage of all kinds of news, layout method, planning column, special issue, weekend edition, etc.) combing and analyzing the text. Through the empirical study, it is found that news differentiation is the external representation and result of the media positioning of the city newspaper, and its essence is that the media positioning is different. The original intention of the media positioning is implemented through the news differentiation, and it is embodied in every detail of the news operation. This study will prove the causality between media orientation and news differentiation through examples of differentiated news. It is concluded with the facts that the development of the same city newspaper group will advance along the way of news operation.
【學位授予單位】：東北師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G216.2

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本文編號：2164667