【摘要】：在傳媒時(shí)代,一切東西都被看做信息。信息通過媒介傳播,泛傳媒化已是不爭的事實(shí),政治、文學(xué)、藝術(shù)乃至整個(gè)社會生活都被傳媒化。在多媒體時(shí)代,傳媒業(yè)發(fā)展如日中天,而紙質(zhì)媒介卻面臨尷尬境地,在其它媒介的沖擊下瀕臨危機(jī)邊緣。紙質(zhì)媒介通過各種創(chuàng)新以求得一線生機(jī)。在這一過程中伴隨著很多非常手段,這些手段往往適得其反,產(chǎn)生許多負(fù)面影響。通過媒介批評規(guī)范紙質(zhì)媒介的行為是提升紙媒競爭力的有效途徑之一。本文結(jié)合部分媒介批評思想對紙質(zhì)媒介因求生存而帶來的負(fù)面效應(yīng)進(jìn)行批評,趨利避害,引導(dǎo)其行為;并以報(bào)紙為主要分析對象,從報(bào)紙報(bào)道內(nèi)容的改進(jìn)、報(bào)業(yè)從業(yè)者行為規(guī)范以及報(bào)紙版式設(shè)計(jì)、廣告刊發(fā)創(chuàng)新等方面入手,探索紙質(zhì)媒介如何在媒介批評思想的指引下走出困境,尋找新的突破。
[Abstract]:In the age of media, everything is regarded as information. It is an indisputable fact that information is transmitted through the media. Politics, literature, art and even the whole social life are all media. In the multimedia era, the media industry is developing rapidly, but the paper media is facing an awkward situation, and it is on the verge of crisis under the impact of other media. Paper media through various innovations to get a chance to live. This process is accompanied by many extraordinary means, which are often counterproductive and have many negative effects. Standardizing the behavior of paper media through media criticism is one of the effective ways to enhance the competitiveness of paper media. Based on some media criticism thoughts, this paper criticizes the negative effect of paper media because of its survival, seeks advantages and avoids disadvantages, guides its behavior, and takes newspapers as the main analysis objects, and improves the contents of newspaper reports. This paper explores how the paper media can get out of the predicament and find a new breakthrough under the guidance of the media criticism thought from the aspects of the behavior standard of newspaper practitioners and the layout design and advertisement publishing innovation of newspapers.
【作者單位】： 貴州師范大學(xué)文學(xué)院;四川大學(xué)文學(xué)與新聞學(xué)院;
【分類號】：G212

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

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本文編號：2163699