【摘要】：視錯(cuò)覺(jué)是人類反映世界的一種特殊知覺(jué)現(xiàn)象。當(dāng)人們把視錯(cuò)覺(jué)運(yùn)用到藝術(shù)創(chuàng)作中去,或者在藝術(shù)作品中體現(xiàn)了視錯(cuò)覺(jué)的原理和設(shè)計(jì),那么視錯(cuò)覺(jué)藝術(shù)就產(chǎn)生了。視錯(cuò)覺(jué)可以運(yùn)用到人類的各種各樣的藝術(shù)創(chuàng)作中,戲曲、舞蹈、影視、繪畫(huà)、設(shè)計(jì)等都滲透著視錯(cuò)覺(jué)。平面設(shè)計(jì)不僅是藝術(shù)的形式之一,也是經(jīng)濟(jì)社會(huì)發(fā)展的主要工具。商業(yè)經(jīng)濟(jì)交往活動(dòng)不僅僅是功利主義的活動(dòng),同時(shí)也是展示人類審美的活動(dòng)。經(jīng)濟(jì)活動(dòng)的豐富多樣也要求平面設(shè)計(jì)的五彩繽紛。在時(shí)代要求的呼喚下,視錯(cuò)覺(jué)藝術(shù)與平面設(shè)計(jì)融合到了一起,時(shí)代發(fā)展為視錯(cuò)覺(jué)藝術(shù)切入平面設(shè)計(jì)提供了契機(jī)。目前,我國(guó)社會(huì)處于高度發(fā)展的時(shí)期,無(wú)論是滿足人們生存需要的生產(chǎn)設(shè)計(jì),還是滿足人們審美需要的藝術(shù)設(shè)計(jì),都在追求一種高而深的新奇境界。視錯(cuò)覺(jué)理論無(wú)疑為這種新奇的追求提供了理論上的支撐和方法上的選擇。另一方面,設(shè)計(jì)師要想使自己的作品產(chǎn)生強(qiáng)烈的視覺(jué)沖擊力,必須順從時(shí)代的潮流,更新自己的設(shè)計(jì)理念,用獨(dú)特的視角和新奇的手法詮釋作品的內(nèi)容。大膽把視錯(cuò)覺(jué)藝術(shù)運(yùn)用到平面設(shè)計(jì)中去,無(wú)疑是現(xiàn)代設(shè)計(jì)師藝術(shù)創(chuàng)新的途徑之一。在具體的平面設(shè)計(jì)實(shí)踐中,如何把心理學(xué)、生理學(xué)中的視錯(cuò)覺(jué)理論運(yùn)用到平面設(shè)計(jì)中去,如何避免為純粹追求新奇而濫用視錯(cuò)覺(jué)藝術(shù),這是現(xiàn)代平面設(shè)計(jì)中存在的主要問(wèn)題。本課題的研究就是借助視錯(cuò)覺(jué)藝術(shù)的獨(dú)特視角,結(jié)合大量的優(yōu)秀作品,分析和說(shuō)明視錯(cuò)覺(jué)在平面設(shè)計(jì)中的應(yīng)用原則和方法,為解決現(xiàn)代平面設(shè)計(jì)中存在的問(wèn)題提供一些有益的啟示。論文主要分析視錯(cuò)覺(jué)藝術(shù)在平面設(shè)計(jì)中的應(yīng)用問(wèn)題。首先對(duì)視錯(cuò)覺(jué)藝術(shù)的概念、產(chǎn)生原因、歷史作了簡(jiǎn)單的回顧,分析了視錯(cuò)覺(jué)藝術(shù)與現(xiàn)代平面設(shè)計(jì)結(jié)合的契機(jī)。其次,從形與色的視角對(duì)視錯(cuò)覺(jué)藝術(shù)的平面設(shè)計(jì)語(yǔ)言進(jìn)行了概括。具體闡釋了共生、反轉(zhuǎn)、矛盾、殘缺、色彩等視錯(cuò)覺(jué)藝術(shù)的設(shè)計(jì)語(yǔ)言。再次,分析了視錯(cuò)覺(jué)藝術(shù)在平面設(shè)計(jì)中的濫用與合理運(yùn)用問(wèn)題,提出了一些濫用的規(guī)避原則與合理運(yùn)用原則。最后,分析了平面設(shè)計(jì)在運(yùn)用視錯(cuò)覺(jué)藝術(shù)時(shí)所采用的具體方法,并通過(guò)廣告設(shè)計(jì)、包裝設(shè)計(jì)、書(shū)籍裝幀設(shè)計(jì)中視錯(cuò)覺(jué)藝術(shù)分析來(lái)展示平面設(shè)計(jì)中視錯(cuò)覺(jué)藝術(shù)運(yùn)用的神奇效果。
[Abstract]:Visual illusion is a special perceptual phenomenon that human beings reflect the world. When people apply visual illusion to artistic creation, or embody the principle and design of visual illusion in art works, then visual illusion art is produced. Visual illusion can be applied to all kinds of human artistic creation, drama, dance, film and television, painting, design and so on. Graphic design is not only one of the forms of art, but also the main tool of economic and social development. Commercial and economic activities are not only utilitarian activities, but also show human aesthetic activities. The rich variety of economic activities also requires the colorful graphic design. Under the demand of the times, the art of visual illusion and graphic design are merged together, and the development of the times provides an opportunity for the art of visual illusion to cut into the graphic design. At present, our society is in a period of high development, whether it is to meet the needs of people's production design, or to meet the aesthetic needs of the art design, are pursuing a high and deep state of novelty. The theory of optical illusion undoubtedly provides theoretical support and method choice for this novel pursuit. On the other hand, if designers want to make their works produce strong visual impact, they must conform to the trend of the times, renew their design ideas, and interpret the content of their works with unique visual angle and novel techniques. Bold application of visual illusion art to graphic design is undoubtedly one of the ways of artistic innovation of modern designers. In the practice of graphic design, how to apply the theory of visual illusion in psychology and physiology to graphic design, and how to avoid the abuse of visual illusion art for the sake of pure novelty is the main problem in modern graphic design. The research of this subject is to analyze and explain the application principles and methods of visual illusion in graphic design with the help of the unique visual illusion art perspective, combined with a large number of excellent works. In order to solve the problems existing in modern graphic design to provide some useful inspiration. This paper mainly analyzes the application of visual illusion art in graphic design. Firstly, the concept, causes and history of visual illusion art are reviewed briefly, and the opportunity of combining visual illusion art with modern graphic design is analyzed. Secondly, the graphic design language of visual illusion art is summarized from the angle of form and color. It explains the design language of symbiosis, inversion, contradiction, incomplete, color and so on. Thirdly, the paper analyzes the misuse and rational application of visual illusion art in graphic design, and puts forward some principles of evading abuse and reasonable application. Finally, the paper analyzes the specific methods used in graphic design in the application of visual illusion art, and through advertising design, packaging design, book binding design, visual illusion art analysis to show the magic effect of the use of visual illusion art in graphic design.
【學(xué)位授予單位】：河南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：J51

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