【摘要】：“漢字”對每一位設(shè)計從業(yè)者而言都是充滿誘惑的兩個字,無數(shù)設(shè)計從業(yè)者都會將自己設(shè)計語言的探索寄托于漢字之上,那么又是什么造就了漢字的博大精深與誘惑,什么又讓漢字在平面廣告中折射了絢麗的風(fēng)采。筆者覺得可以在兩個方面進(jìn)行解讀。首先是文化載體角度,其次就是漢字靈活性與創(chuàng)新性的發(fā)展。本課題意在研究解構(gòu)漢字在平面廣告中的表現(xiàn)形式與設(shè)計規(guī)律,結(jié)合畢業(yè)設(shè)計,熟悉、認(rèn)識、解析漢字,通過實驗來探索漢字解構(gòu)的設(shè)計實踐手法,對解構(gòu)漢字在平面廣告設(shè)計中的創(chuàng)作流程、創(chuàng)意來源、漢字結(jié)構(gòu)、筆畫及分類逐一進(jìn)行剖析,理論與實踐相結(jié)合,對漢字的造型結(jié)構(gòu)進(jìn)行新的變化與創(chuàng)意,開創(chuàng)屬于漢字本身在平面廣告中的設(shè)計美學(xué)。
[Abstract]:"Chinese character" for every design practitioner is full of temptation two words, countless design practitioners will rely on their own design language exploration on the Chinese character, and what makes the Chinese character profound and alluring, What makes the Chinese characters in the print advertising reflected the gorgeous demeanour. I think can be interpreted in two aspects. The first is the angle of cultural carrier, and the second is the development of flexibility and innovation of Chinese characters. The purpose of this subject is to study the expression and design law of deconstructed Chinese characters in print advertising, combining graduation design, familiarity, understanding and analysis of Chinese characters, and exploring the design practice of deconstruction of Chinese characters through experiments. This paper analyzes the creation process, creative source, Chinese character structure, stroke and classification of deconstructed Chinese characters in graphic advertising design one by one, combines theory with practice, and carries on new changes and originality to the modeling structure of Chinese characters. To create the design aesthetics of Chinese characters in print advertising.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J524.3
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本文編號：2154684