【摘要】：正 一向令“地方軍”無從插足的陜西廣告業(yè)終于被撞出了一個(gè)大缺口,在不久前陜西日?qǐng)?bào)社公布的第一批廣告代理公司中,我市廣告行業(yè)中的“大哥大”咸陽北方阿狼廣告?zhèn)鞑ス竞杖涣杏谄渲?這是我省地市一級(jí)廣告公司中唯一的一家。 廣告業(yè)在我國是一個(gè)剛發(fā)展起來的產(chǎn)業(yè),又是一個(gè)知識(shí)技術(shù)人才密集型產(chǎn)業(yè),所以該公司成立后的第一件事便是抓人才。在廣告制作發(fā)布中,他們堅(jiān)持“以調(diào)研為先導(dǎo),以創(chuàng)意為重點(diǎn),以銷售為目的”的原則,舍得在市場(chǎng)調(diào)研,廣告設(shè)計(jì)中花錢下功夫。半年來,他們接觸了西安、咸陽、寶雞、渭南等地的上百家企業(yè),發(fā)了上百封調(diào)研信件,反復(fù)研究產(chǎn)品和市場(chǎng),真正做到了有的放矢,有備無患。
[Abstract]:The Shaanxi advertising industry, where the "local army" is not involved, has finally hit a big gap. In the first advertising agency published by the Shaanxi Daily recently, the "big brother" in the advertising industry of Xianyang, the northern wolf advertising company of Xianyang, is one of the only advertising companies in my provincial and city level city. In our country, the advertising industry is a newly developed industry and a knowledge-based and talented person intensive industry. So the first thing after the establishment of the company is to grasp the talent. In the advertisement production and release, they insist on the principle of "taking research as the guide, focusing on creativity and selling as the purpose". For half a year, they have come into contact with hundreds of enterprises in Xi'an, Xianyang, Baoji, Weinan and other places. They have sent hundreds of research letters to research products and markets, and have made a real target and have no trouble.
【分類號(hào)】：F713.82

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