【摘要】：數(shù)字化媒體藝術(shù)和信息化技術(shù)的蓬勃發(fā)展中,視覺傳達(dá)藝術(shù)日益多彩豐富。平面設(shè)計更加以全新的面貌和形式帶給人們更多的視覺效果,并緊緊的抓住各種媒介進(jìn)行有效率的商業(yè)信息傳遞。現(xiàn)代化的“快節(jié)奏”使世人或多或少的都會在內(nèi)心世界的某處感到孤單、壓抑、抗拒、自卑等等負(fù)面心理,并開始渴望,開始思索,開始尋求一種精神意義上的撫慰。 做為平面設(shè)計藝術(shù)重要組成部分的商業(yè)插畫藝術(shù),牢牢的抓住了這個新時期下的社會環(huán)境給予的契機(jī),在多年的沉寂后蛻變重生,以一種勢不可擋的強(qiáng)勁勢頭重新站在世人的面前。它充分利用自身的隨意性、兼容性、多變性,用極具親和力的方式觸動著人們內(nèi)心中的渴求,喚醒他們在精神層面上的某種興趣與需要。從而達(dá)到傳播信息的效果。商業(yè)插畫藝術(shù)在這樣的環(huán)境下不斷的提醒著世人,廣告也可以是一種美的體驗,是視覺和心靈的雙重感受。 現(xiàn)代化的商業(yè)插畫中存在著很多種藝術(shù)效果,而水彩藝術(shù)表現(xiàn)出的特性可以給世人一種隨意性、柔和性的感覺。水彩與插畫的融合使插畫藝術(shù)具有更廣更寬的表現(xiàn)領(lǐng)域。商業(yè)背景的關(guān)注使插畫不斷出現(xiàn)在廣告海報、書籍雜志、動漫游戲、電視網(wǎng)絡(luò)等產(chǎn)業(yè)。同時,我國教育界對插畫藝術(shù)的重新審視,以及社會愛好者的熱情投入,才使得我國商業(yè)插畫以一種全新的面貌向世人展示著它的勃勃生機(jī)。 實現(xiàn)理想需要理論的支撐,只有正確的理解商業(yè)插畫的起源,分析其發(fā)展現(xiàn)狀,看清存在的問題,思考解決的方法,才能以一名學(xué)術(shù)研究者的姿態(tài)穩(wěn)步前進(jìn)。只有不斷的探索思考,在探索中尋找,在發(fā)現(xiàn)中學(xué)習(xí),在學(xué)習(xí)中進(jìn)步,才能為我國平面設(shè)計中商業(yè)插畫藝術(shù)真正的出一份綿薄之力。這是本文筆者對該課題的提出,以及對課題研究的目的。
[Abstract]:With the rapid development of digital media art and information technology, visual communication art is becoming more and more colorful. Graphic design gives people more visual effects with new appearance and form, and tightly grasps all kinds of media for efficient commercial information transmission. The modern "fast rhythm" makes the world feel lonely, depressed, resist, inferiority complex and so on, and begin to yearn, think and seek a kind of spiritual comfort. As an important part of graphic design art, commercial illustration art firmly grasps the opportunity given by the social environment in this new period, and after many years of silence, it is transformed and reborn. Stand again in front of the world with an unstoppable momentum. It makes full use of its arbitrariness, compatibility, variability, touches people's inner desire in a very friendly way, and awakens their certain interests and needs on the spiritual level. In order to achieve the effect of information dissemination. Commercial illustration art in this environment constantly reminds the world, advertising can also be a kind of beautiful experience, is the double feelings of vision and soul. There are many kinds of artistic effects in modern commercial illustrations, and the characteristics of watercolor art can give people a sense of arbitrariness and softness. The combination of watercolor and illustration makes illustration art have a wider and wider field of expression. The attention of the business background makes illustrations appear in advertising posters, books, magazines, animation games, TV networks and other industries. At the same time, the re-examination of illustration art in Chinese educational circles and the enthusiasm of social enthusiasts make the commercial illustration of our country show its vitality to the world with a new look. The realization of ideal needs the support of theory. Only by correctly understanding the origin of commercial illustration, analyzing its development status, seeing clearly the existing problems and thinking about the methods of solving, can we advance steadily with the attitude of an academic researcher. Only through continuous exploration and thinking, searching in exploration, learning in discovery and progress in learning, can we really contribute to the commercial illustration art in graphic design of our country. This is the author of this subject, and the purpose of the study.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J524

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本文編號：2136750