【摘要】： 隨著科技的發(fā)展,在當今社會電視已經(jīng)成為文化傳媒中傳播最廣最快、對人們的思想意識和生活方式影響最大的藝術創(chuàng)造和文化傳播方式之一。有線電視傳輸網(wǎng)絡的發(fā)展速度非常迅猛,電視產(chǎn)業(yè)之間的競爭也越來越激烈。雖然電視是人們獲取信息最快的、最直觀的傳播方式之一,但是它并不是人們獲取咨詢的唯一途徑。要吸引更多的觀眾,電視臺就必須推出好的精品欄目,突出電視自身的優(yōu)勢和特點,打造精品欄目。好的欄目就需要為它制作出一套獨特的包裝,這一點是必不可少的也是至關重要的。人們隨著對物質生活的提高,對精神生活的要求也越來越高,只有好的欄目才是觀眾所需求的。那么,電視欄目的包裝也是必不可少的,這在現(xiàn)在的影視、廣告界也是最常用的一個概念。面對整個國際市場,競爭是非常殘酷的,電視制作人也開始對欄目的包裝提出了更高的要求,不僅在欄目外包裝上要大氣、美觀、有視覺沖擊力,還必須體現(xiàn)欄目的個性,形成統(tǒng)一鮮明的頻道特色。 電視欄目包裝是一個實踐性很強的課題,與市場經(jīng)濟緊密結合,如果只從理論上去研究它是遠遠不夠的,還需要與社會實踐相結合,深入到其內(nèi)涵和本質上去。 本文將深入的探討體現(xiàn)電視欄目包裝個性化的各個方面,通過分析現(xiàn)在的一些比較典型的電視欄目案例來進行總結。每個欄目所要表達的內(nèi)容和欄目特點都不一樣,要突出其特點就必須采用新穎的包裝形式,起到對電視欄目進行整體包裝和宣傳的作用。我國目前的電視欄目包裝還處于發(fā)展之中,本文將通過對現(xiàn)有的電視欄目來進行分析,總結出電視欄目包裝中存在的問題,找出造成其現(xiàn)象的具體原因,并歸納出解決問題的有效途徑。 文章開頭介紹了論文的背景,概括了電視欄目包裝的現(xiàn)狀及研究本課題的目的和意義,對國內(nèi)外電視欄目包裝現(xiàn)狀進行了分析。第一章簡要介紹了電視臺的各種播出內(nèi)容的最終形式,講述了電視欄目化的概念及電視欄目測試應注意的一些事項,在制作中廣泛采用的項目管理辦法。第二章簡要說明了電視欄目包裝的必要性。隨著我國市場經(jīng)濟的不斷發(fā)展,電視產(chǎn)業(yè)逐步納入了市場軌道,包裝的重要性已經(jīng)突顯出來。突出本文從市場的需要,有效提高欄目形象的途徑以及欄目成熟的標志來進行介紹。第三章闡述了欄目包裝發(fā)展到今天所面臨的一些問題和存在的不足,點明了最大的問題是過分強調(diào)視覺包裝,而忽視了其他的因素。第四章根據(jù)前面的分析,介紹了一般電視欄目包裝的策略和個性包裝的原則。第 五章根據(jù)分析現(xiàn)有欄目的包裝,總結出個性化欄目包裝的具體措施和宣傳方式。第六章敘述了電視欄目包裝的發(fā)展趨勢,并強調(diào)好的欄目離不開好的策劃和包裝。第七章針對國外和國內(nèi)外幾個比較典型的欄目做出了分析,筆者對所做出的研究做出了總結。
[Abstract]:With the development of science and technology, television has become one of the most widely and fastest cultural media, which has the greatest influence on people's ideology and life style. The development of CATV transmission network is very fast, and the competition between TV industry is more and more fierce. Although television is one of the fastest and most intuitive ways to get information, it is not the only way to get advice. In order to attract more viewers, TV stations must launch good quality columns, highlight the advantages and characteristics of television itself, and create high-quality columns. A good column needs to produce a unique package for it, which is essential and essential. With the improvement of material life, people have higher and higher demands on spiritual life. Only good columns are needed by the audience. So, the package of TV column is also essential, this is now film, advertising is also the most commonly used concept. In the face of the entire international market, the competition is very cruel. TV producers have also begun to put forward higher requirements for the packing of columns. Not only must the columns have atmosphere, beauty, visual impact on the outer packaging, but they must also reflect the individuality of the columns. Form a unified and distinct channel characteristics. TV column packaging is a very practical subject, which is closely combined with market economy. It is not enough to study it in theory, but it is also necessary to combine it with social practice to go deep into its connotation and essence. This paper will deeply discuss the aspects of individuation of TV column packaging, and summarize some typical TV column cases. The contents and characteristics of each column are different. In order to highlight its characteristics, it is necessary to adopt a novel packaging form and play a role in the overall packaging and propaganda of TV columns. China's current TV column packaging is still in the process of development. This paper will analyze the existing TV columns, summarize the problems in TV column packaging, and find out the specific reasons for the phenomenon. And summed up the effective way to solve the problem. At the beginning of the article, the background of the paper is introduced, the present situation of TV column packaging and the purpose and significance of the research are summarized, and the present situation of TV column packaging at home and abroad is analyzed. The first chapter briefly introduces the final form of various broadcasting contents of TV station, and describes the concept of TV column, some items that should be paid attention to in the test of TV column, and the project management method widely used in production. The second chapter briefly explains the necessity of TV column packaging. With the development of market economy in our country, the TV industry has been brought into the market orbit step by step, and the importance of packaging has been highlighted. This paper highlights the needs of the market, effective ways to improve the column image and the signs of column maturity. The third chapter expounds some problems and shortcomings that column packaging faces to today, and points out that the biggest problem is over-emphasizing visual packaging, but neglecting other factors. The fourth chapter, according to the previous analysis, introduces the general TV column packaging strategy and the principles of personality packaging. According to the analysis of the existing column packaging, the fifth chapter summarizes the specific measures and publicity methods of personalized column packaging. The sixth chapter describes the development trend of TV column packaging, and emphasizes that good column can not be separated from good planning and packaging. The seventh chapter analyzes several typical columns at home and abroad, and the author summarizes the research.
【學位授予單位】：武漢理工大學
【學位級別】：碩士
【學位授予年份】：2007
【分類號】：G229.2

【引證文獻】

相關碩士學位論文 前3條

1 張強;電視媒介形象構成要素的實證研究[D];電子科技大學;2010年

2 王妮娜;電視標版廣告的特性及管理策略研究[D];湖南師范大學;2012年

3 張穎;論CCTV-4中文國際頻道形象的建構與傳播[D];中央民族大學;2013年

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本文編號：2118719