本文選題：招貼設(shè)計 + 圖形設(shè)計��； 參考：《西安工程大學(xué)》2012年碩士論文

【摘要】：招貼設(shè)計的發(fā)展與社會經(jīng)濟(jì)水平、工業(yè)文明程度緊密相連。經(jīng)濟(jì)越發(fā)展，招貼設(shè)計與制作水平就越高。世界上取得非凡的成就平面設(shè)計大師，無一不是因其在招貼設(shè)計方面的卓越表現(xiàn)而令人嘆服、聞名于世。招貼作為一種廣告藝術(shù)，最能體現(xiàn)出平面設(shè)計的形式特征，使用其最主要的基本視覺設(shè)計要素，設(shè)計理念、語言表達(dá)方式和其他廣告媒介相比更具典型性、代表性。信息時代多元化傳播方式背景下，崇尚科學(xué)，技術(shù)飛躍發(fā)展，思想意識的不斷更新，觀念更加開放與包容，使現(xiàn)代招貼設(shè)計的表現(xiàn)形式呈現(xiàn)出“多維”特征，強(qiáng)調(diào)視覺元素多樣化、注重各種表現(xiàn)材料挖掘與應(yīng)用，，招貼設(shè)計內(nèi)容不斷擴(kuò)展至其他領(lǐng)域，傳統(tǒng)的平面媒介傳播的招貼設(shè)計開始向立體的、虛擬的、多維的方向?qū)で笊婵臻g。國際文化頻繁的碰撞與交流，推進(jìn)經(jīng)濟(jì)文化全球化的進(jìn)程，國際化和大眾化的招貼設(shè)計越來越引發(fā)人們的關(guān)注，設(shè)計師將民族性、地域性特征融入招貼設(shè)計中，在新的歷史時期使招貼設(shè)計繼承傳統(tǒng)，昭示未來，不斷創(chuàng)新發(fā)展。 本文對招貼設(shè)計信息語義表現(xiàn)從廣告學(xué)和設(shè)計學(xué)角度進(jìn)行深入的探究，希望以此來引起設(shè)計者的重視和深思，促進(jìn)招貼設(shè)計在社會中的應(yīng)用和發(fā)展。以招貼設(shè)計信息語義表現(xiàn)形式是本課題的研究重點，發(fā)現(xiàn)并揭示招貼設(shè)計語義表現(xiàn)的特點及規(guī)律，形成對招貼信息設(shè)計語義表現(xiàn)的綜合性研究成果。創(chuàng)新之處是把現(xiàn)代設(shè)計理念融入到招貼設(shè)計中，在整個語境中尋找相應(yīng)的方式傳達(dá)信息為主體的語言表現(xiàn)，把招貼設(shè)計的視覺語義表現(xiàn)方法系統(tǒng)化、理論化的總結(jié)歸納出來，指導(dǎo)設(shè)計師立足本土，探索個人風(fēng)格和履行社會責(zé)任，著手未來招貼設(shè)計的暢想與研究，服務(wù)于社會。在撰寫結(jié)構(gòu)上首先對招貼設(shè)計基本特征及歷史沿革進(jìn)行了簡要的闡述，分析了招貼設(shè)計視覺語義表達(dá)的三個要素：圖形、文字、色彩，從語義學(xué)角度研究視覺語義表達(dá)過程和表現(xiàn)技巧，在視覺語言、視覺形態(tài)和民族風(fēng)格等方面對招貼設(shè)計視覺語言的創(chuàng)新表現(xiàn)進(jìn)行了研究與總結(jié)。在信息傳達(dá)功能的前提下，招貼設(shè)計面臨著新的挑戰(zhàn)，信息時代視覺語言的不斷發(fā)展，使視覺語義的表現(xiàn)舞臺豐富多彩，現(xiàn)代設(shè)計工具的介入，先進(jìn)設(shè)計理念的融合與更新，悠遠(yuǎn)豐富的傳統(tǒng)文化和民族藝術(shù)設(shè)計積淀，拓展著招貼視覺語言的表現(xiàn)力與信息傳達(dá)力；只有不斷挖掘與提高招貼設(shè)計的語義表現(xiàn)，才能使現(xiàn)代招貼設(shè)計更好地展現(xiàn)其獨特的藝術(shù)風(fēng)格和表現(xiàn)魅力。
[Abstract]:The development of poster design is closely related to the level of social economy and industrial civilization. The more economic development, the higher the level of poster design and production. The world's great master of graphic design is famous for its remarkable performance in poster design. Poster, as an advertising art, can best reflect the formal characteristics of graphic design, using its most basic visual design elements, design concepts, language expression and other advertising media than the more typical, representative. Under the background of diversified communication mode in the information age, advocating science, developing by leaps and bounds of technology, constantly updating of ideology, and more open and tolerant ideas make the expression form of modern poster design take on "multidimensional" characteristics. Emphasis on the diversity of visual elements, pay attention to the mining and application of various performance materials, poster design content continues to expand to other fields, the traditional graphic media poster design began to seek three-dimensional, virtual, multidimensional direction of living space. The frequent collision and exchange of international culture, promoting the process of economic and cultural globalization, the internationalization and popularization of poster design more and more people's attention, designers will be national, regional features into the poster design, In the new historical period, the poster design inherits the tradition, reveals the future, and continuously innovates and develops. In this paper, the semantic expression of poster design information is deeply explored from the perspective of advertising and design, hoping to arouse the attention and reflection of designers and promote the application and development of poster design in society. The semantic expression of poster design information is the focus of this research. The characteristics and rules of the semantic expression of poster design are discovered and revealed, and a comprehensive research result on the semantic expression of poster information design is formed. The innovation is to integrate the modern design idea into the poster design, to find the corresponding way to convey the information as the main language expression in the whole context, and to summarize the visual semantic expression method of the poster design systematically and theorically. Guide designers based on the local, explore personal style and social responsibility, and start the future poster design imagination and research, serving the society. In writing structure, the basic features and historical evolution of poster design are briefly described, and the three elements of visual semantic expression of poster design are analyzed: graphics, text, color, and so on. This paper studies the process and skills of visual semantic expression from the perspective of semantics, and studies and summarizes the innovative performance of poster design visual language in the aspects of visual language, visual form and national style. Under the premise of information transmission function, poster design is faced with new challenges. With the continuous development of visual language in the information age, the stage of visual semantic expression is rich and colorful, the intervention of modern design tools, and the fusion and renewal of advanced design concepts. The accumulation of traditional culture and national art design expands the expressive power and information transmission power of poster visual language, and only continuously excavates and improves the semantic expression of poster design. In order to make modern poster design a better display of its unique artistic style and performance charm.
【學(xué)位授予單位】：西安工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 黃麗燕;;平面設(shè)計中的跨維空間表現(xiàn)[J];包裝工程;2009年03期

2 王薇;;色彩在社會生活中的魅力[J];才智;2011年03期

3 石碩;;淺談?wù)匈N在現(xiàn)代廣告媒體中的發(fā)展[J];美術(shù)大觀;2007年04期

本文編號：2114299