本文選題：網(wǎng)絡(luò)時(shí)代 + 城市形象��； 參考：《天津理工大學(xué)》2012年碩士論文

【摘要】：全球化與信息化的到來(lái)，縮短了人與人之間的距離，這種距離的拉近促進(jìn)了人際交流，同時(shí)也給城市之間信息流通提供了便捷的渠道。城市內(nèi)外部公眾獲取的信息主要來(lái)源于城市形象傳播，城市形象成為城市之間的相互競(jìng)爭(zhēng)的基礎(chǔ)，因此城市形象傳播面臨著空前的凸顯個(gè)性的挑戰(zhàn)，塑造和傳播鮮明的城市形象特色，成為各個(gè)城市的首要任務(wù)�？萍嫉陌l(fā)展將我們帶入了網(wǎng)絡(luò)多媒體時(shí)代，網(wǎng)絡(luò)媒體憑借著自身的豐富性、互動(dòng)性、即時(shí)性等優(yōu)勢(shì)占據(jù)著傳播媒介的半壁江山。在這樣的機(jī)遇下，城市形象傳播的網(wǎng)絡(luò)多媒體探究是十分必要且刻不容緩的。 本文從傳播學(xué)角度出發(fā)，綜合分析國(guó)內(nèi)外城市形象傳播的現(xiàn)狀，深入挖掘網(wǎng)絡(luò)媒體中多媒體技術(shù)應(yīng)用的優(yōu)勢(shì)，重點(diǎn)研究多媒體網(wǎng)絡(luò)技術(shù)在天津城市形象傳播中的應(yīng)用。希望在網(wǎng)絡(luò)時(shí)代大背景下，發(fā)揮網(wǎng)絡(luò)多媒體的優(yōu)勢(shì)，提高城市形象的市場(chǎng)競(jìng)爭(zhēng)力。文章首先對(duì)城市形象傳播進(jìn)行分析，，從而論證了城市形象傳播對(duì)城市發(fā)展的重要性。其次通過(guò)分析網(wǎng)絡(luò)新媒體發(fā)展趨勢(shì)，探析網(wǎng)絡(luò)多媒體的特點(diǎn)與優(yōu)勢(shì)，并結(jié)合優(yōu)勢(shì)總結(jié)了網(wǎng)絡(luò)多媒體的設(shè)計(jì)原則。最后針對(duì)天津市城市形象的現(xiàn)狀問(wèn)題，提出來(lái)相應(yīng)的意見(jiàn)，其中重點(diǎn)是對(duì)天津城市形象傳播的多媒體設(shè)計(jì)應(yīng)用進(jìn)行探究，并輔以廣告案例與筆者設(shè)計(jì)實(shí)踐加以說(shuō)明。
[Abstract]:With the advent of globalization and information technology, the distance between people has been shortened, which has promoted the interpersonal communication, and also provided a convenient channel for the information circulation between cities. The information obtained by the public inside and outside the city mainly comes from the communication of the city image, which becomes the basis of the competition among the cities. Therefore, the communication of the city image is faced with the unprecedented challenge of highlighting the personality. It is the primary task of each city to mold and spread the distinct city image characteristic. The development of science and technology has brought us into the era of network multimedia. With its own richness, interactivity, immediacy and other advantages, network media occupy half of the media. In such an opportunity, the network multimedia research of city image communication is very necessary and urgent. From the perspective of communication, this paper comprehensively analyzes the present situation of urban image communication at home and abroad, deeply excavates the advantages of multimedia technology application in network media, and focuses on the application of multimedia network technology in Tianjin city image communication. It is hoped that under the background of the network era, the advantages of network multimedia will be brought into play and the market competitiveness of city image will be improved. Firstly, the paper analyzes the city image communication, and proves the importance of the city image communication to the city development. Secondly, by analyzing the development trend of new network media, this paper analyzes the characteristics and advantages of network multimedia, and summarizes the design principles of network multimedia combined with its advantages. Finally, in view of the present situation of Tianjin city image, the author puts forward the corresponding opinions, in which the emphasis is to probe into the multimedia design application of Tianjin city image communication, and to explain it with the advertisement case and the author's design practice.
【學(xué)位授予單位】：天津理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：J524

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