本文選題：企業(yè)網(wǎng)站 + 宣傳展示��； 參考：《江西財經(jīng)大學(xué)》2016年碩士論文

【摘要】：隨著網(wǎng)絡(luò)通信與計算機技術(shù)發(fā)展至今,可以說在人類社會經(jīng)濟生活的各個領(lǐng)域,計算機網(wǎng)絡(luò)應(yīng)用都發(fā)揮著越來越重要的作用,甚至在不知不覺中影響和改變著人們的日常工作和生活方式。網(wǎng)絡(luò)經(jīng)濟促進(jìn)國民經(jīng)濟快速發(fā)展,網(wǎng)絡(luò)平臺也成為各行業(yè)進(jìn)行競爭的戰(zhàn)略平臺。對企業(yè)而言,除了實體經(jīng)營,一個高水平、獨具特色的企業(yè)網(wǎng)站的建設(shè)和運營,在提升知名度、促進(jìn)消費、加速產(chǎn)業(yè)升級以及提高企業(yè)競爭力等方面也越來越發(fā)揮著重要作用,企業(yè)商務(wù)活動的運作模式也在隨之改變。在全世界范圍內(nèi),各級政府和各類企業(yè)也越來越感受到這種變化,并引起充分的重視。由此可見,一個精美、實用的官方網(wǎng)站對于企業(yè)來講已經(jīng)不僅僅是名片作用,更是具有某種實力的象征性意義。多彩貴州城公司作為貴州省文化旅游創(chuàng)新示范區(qū),以旅游集散中心為核心,提供“吃、住、行、游、娛、購”一站式服務(wù)的平臺,公司對網(wǎng)站設(shè)計提出了更高的要求,不但要展示平臺--體現(xiàn)企業(yè)的基本信息、通過精美的網(wǎng)站達(dá)到最優(yōu)的宣傳效果,還要宣傳平臺--宣傳企業(yè)的核心品牌形象、主要產(chǎn)品和服務(wù),還必須實現(xiàn)電商平臺--進(jìn)一步實現(xiàn)電商服務(wù)平臺的功能,開展電子商務(wù)活動,在網(wǎng)站上開展示會,實現(xiàn)網(wǎng)上訂貨、網(wǎng)上交易和網(wǎng)上結(jié)算等功能,最大化地實現(xiàn)企業(yè)的經(jīng)濟價值。本文從具體的新型旅游企業(yè)發(fā)展現(xiàn)狀和功能需求分析入手,進(jìn)行多功能型網(wǎng)站的設(shè)計與實現(xiàn),運用目前先進(jìn)的開發(fā)模式和系統(tǒng)架構(gòu),從總體定位、功能模塊、技術(shù)框架、結(jié)構(gòu)規(guī)劃、視覺布局、后臺規(guī)劃等方面闡述網(wǎng)站的設(shè)計與實現(xiàn),并分析網(wǎng)站實施的效果。在系統(tǒng)設(shè)計與實現(xiàn)方面,經(jīng)過對PHP、ASP、JSP等幾種語言優(yōu)缺點的綜合比較分析,結(jié)合企業(yè)預(yù)算,多彩貴州城網(wǎng)站系統(tǒng)選擇采用phpcms V9做為其基礎(chǔ)技術(shù)框架;采用MySQL作為數(shù)據(jù)庫管理工具,選用Php My Admin為Web管理工具,建立了63張基本數(shù)據(jù)庫表,并對其中的7張表進(jìn)行詳細(xì)介紹;系統(tǒng)服務(wù)端采用基于php語言編寫,采用開源軟件Apache做為網(wǎng)站服務(wù)器。根據(jù)系統(tǒng)的功能需求,設(shè)計了公告、附件、評論、留言板、友情鏈接、短消息、支付、廣告管理、全站搜索共計9個功能模塊,并對其中2個主要功能模塊的關(guān)鍵算法進(jìn)行了說明。本文對于新常態(tài)下各類新型旅游企業(yè)發(fā)展中的個性化網(wǎng)站功能需求和信息化工作的結(jié)合提供一個可供參考的范例,對于企業(yè)門戶網(wǎng)站多元化功能滿足和個性化設(shè)計具有一定的理論和學(xué)術(shù)價值。
[Abstract]:With the development of network communication and computer technology, it can be said that in all fields of human social and economic life, computer network applications are playing an increasingly important role. Even unconsciously influence and change people's daily work and lifestyle. The network economy promotes the rapid development of national economy, and the network platform also becomes the strategic platform for various industries to compete. For enterprises, in addition to physical operation, the construction and operation of a high-level and unique enterprise website is playing a more and more important role in raising awareness, promoting consumption, accelerating industrial upgrading and enhancing the competitiveness of enterprises. The operation mode of business activity of enterprise is also changing with it. All levels of government and all kinds of enterprises feel this change more and pay more attention to it all over the world. Thus, a beautiful, practical official website for enterprises has not only a business card function, but also a symbolic significance of strength. As the cultural tourism innovation demonstration zone of Guizhou Province, the colorful Guizhou City Company, with the tourism distribution center as the core, provides a one-stop service platform for "eat, live, travel, entertain and buy". The company has put forward higher requirements to the design of the website. We should not only display the platform, which embodies the basic information of the enterprise, but also propagate the core brand image, main products and services of the enterprise through a beautiful website to achieve the best publicity effect. It is also necessary to realize the function of e-commerce service platform, to carry out e-commerce activities, to open exhibitions on the website, to realize the functions of ordering online, online trading and settlement, and to maximize the economic value of enterprises. Based on the analysis of the development status and functional requirements of the new type tourism enterprises, this paper designs and implements the multi-function website, using the current advanced development model and system architecture, from the overall positioning, functional modules, technical framework, Structure planning, visual layout, background planning and other aspects of the site design and implementation, and analysis of the implementation of the site effect. In the aspect of system design and implementation, through the comprehensive comparison and analysis of the advantages and disadvantages of several languages, such as PHP, ASP, JSP and so on, combined with the enterprise budget, the colorful Guizhou City website system chooses phpcms V9 as its basic technical framework, and uses phpcms as the database management tool. This paper selects PHP my Admin as web management tool, establishes 63 basic database tables, and introduces 7 of them in detail. The system server is written based on php language and open source software Apache is used as web server. According to the functional requirements of the system, a total of 9 functional modules, including announcement, attachment, comment, message board, friendship link, short message, payment, advertising management and site search, are designed. The key algorithms of two main function modules are explained. This paper provides a reference example for the combination of personalized website function demand and information work in the development of various new tourism enterprises under the new normal. It has certain theoretical and academic value for the multi-function satisfaction and individualized design of enterprise portal.
【學(xué)位授予單位】：江西財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：TP393.092

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本文編號：2048968