本文選題：商業(yè)廣告 + 商業(yè)建筑　； 參考：《西安建筑科技大學》2009年碩士論文

【摘要】： 現(xiàn)代消費社會促進了商業(yè)建筑的快速發(fā)展,同時也促進了廣告業(yè)的繁榮,商業(yè)建筑立面需要戶外廣告的裝點以營造熱鬧商業(yè)氛圍。但廣告的肆意擴張已經(jīng)形成了一種視覺污染,對人的生活造成了一定的影響。 論文初步指出了商業(yè)建筑立面廣告的多、亂、差,并在一定程度上分析了造成這種局面的多重原因。然后通過問卷調查,實地調研等手段,選擇了幾個優(yōu)秀的商業(yè)建筑從視覺心理、立面構圖、色彩等幾個方面對其進行分析,總結了一些廣告與商業(yè)建筑立面共存的原則:統(tǒng)一性原則;主從原則;多樣化原則;動態(tài)平衡原則;精致化原則等等。 針對商業(yè)建筑立面廣告的設計作了初步探索:首先,要分析建筑所處的區(qū)域環(huán)境特征,根據(jù)不同區(qū)域的規(guī)劃要求和區(qū)域整體建筑的風格、肌理來確定新建商業(yè)建筑立面風格及附著在立面上的廣告裝置的設計;其次,總結了以招貼為主的立面廣告的設置方法,根據(jù)視覺心理和構圖原則來確定立面上廣告的大概位置和大小多少;再次,初步提出在某些特定的環(huán)境下建筑立面乃至建筑整體形象可以廣告化設計,同時廣告也可以建筑化設計;最后,在商業(yè)建筑的立面可以綜合運用高科技的手法,產(chǎn)生更加炫目多樣的商業(yè)建筑立面形象,形成新的城市形象面貌。 最后結合筆者在導師的指導下參與的寶雞代家灣舊城改造沿陳倉大道商業(yè)中心的建筑立面設計方案,具體論述了部分規(guī)律在建筑設計方案中的綜合應用。 本文的研究價值在于對廣告與商業(yè)建筑立面共存的原則及設計方法進行了初步的研究,為今后的商業(yè)建筑立面提供了翔實的基礎資料,因而是有益而具有現(xiàn)實意義的。
[Abstract]:The modern consumer society has promoted the rapid development of commercial buildings and promoted the prosperity of advertising industry. The facade of commercial buildings needs outdoor advertising to create a lively commercial atmosphere. But the wanton expansion of advertising has formed a kind of visual pollution, which has caused a certain impact on human life.
The paper preliminarily points out that there are many advertisements in the facade of commercial buildings, disorderly and poor, and to some extent analyze the multiple reasons that cause this situation. Then through the questionnaire survey, field investigation and other means, we choose several excellent commercial buildings to analyze them from visual psychology, facade composition, color color and so on, and summarize some advertisements. The principles of coexistence with the facade of commercial building: the principle of unity, the principle of principal and subordinate, the principle of diversification, the principle of dynamic balance, the principle of refinement, and so on.
The design of commercial building facade advertising is preliminarily explored. First, we should analyze the regional environmental characteristics of the building, according to the planning requirements of different regions and the style of the regional overall architecture, to determine the design of the facade style of the new commercial building and the advertising device attached to the facade. Secondly, it sums up the poster mainly. The setting method of facade advertisement is to determine the position and size of the advertisement on the facade according to the visual psychology and composition principle. Thirdly, it is suggested that the building facade and the overall image of the building can be advertised in some specific environment, and the advertisement can also be designed. Finally, the facade of the commercial building can be summarized. Combined with the use of hi-tech means, a more dazzling variety of commercial building facade images will be created to form a new urban image.
Finally, combined with the scheme of building facade design under the guidance of the supervisor in Baoji bay along the transformation of the old city Chencang Avenue business center, discusses the comprehensive application of some rules in the architectural design.
The value of this study lies in the principle and design method of advertising and commercial building facade coexist has conducted the preliminary research, provides detailed basic information for future commercial building facade, which is helpful and practical significance.
【學位授予單位】：西安建筑科技大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：TU238.1

【引證文獻】

相關期刊論文 前2條

1 王曉冬;席文川;石麗麗;;城市化進程中的沿街商業(yè)廣告位改造整治途徑——以邯鄲市前進大街沿街建筑立面改造工程為例[J];《規(guī)劃師》論叢;2010年00期

2 席文川;楊彩虹;王旭彤;石麗麗;;沿街商業(yè)建筑立面廣告位的改造設計思考[J];河北工程大學學報(自然科學版);2011年01期

相關碩士學位論文 前2條

1 付俊蘋;商業(yè)建筑立面廣告位設計研究[D];西安建筑科技大學;2012年

2 劉濤;商業(yè)綜合體建筑與視覺廣告的有機融合研究[D];西安建筑科技大學;2012年

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本文編號：2046122