本文選題：晚報 + 發(fā)展��； 參考：《內蒙古大學》2011年碩士論文

【摘要】：傳媒業(yè)作為一個較為特殊的行業(yè),其政治屬性和企業(yè)屬性決定了其發(fā)展模式和發(fā)展方向。近年來,隨著中國經濟社會的快速發(fā)展以及網絡時代的到來,加之文化體制改革和事業(yè)單位改革,中國傳媒業(yè)無論是在國際大環(huán)境的生存需要上,還是在適應自身發(fā)展需求上,都面臨一個大變局。由于傳媒業(yè)的發(fā)展受到政策因素和其主要媒體傳播所覆蓋范圍內經濟、文化、教育、人口等各種因素的制約,其生存狀態(tài)、發(fā)展模式、經營情況、競爭狀況各有不同。尤其是地市級媒體在生存和發(fā)展上所面臨的壓力更大,挑戰(zhàn)更大,同時也因為地市級城市的經濟迎來新一輪快速發(fā)展而面臨新的發(fā)展機遇。 本文希望立足中國北方經濟發(fā)展相對落后地區(qū)傳媒業(yè)的生存和發(fā)展,以紅山晚報為例,進行剖析,設計發(fā)展戰(zhàn)略,探索發(fā)展路徑,分析外部環(huán)境,探討整合各種傳媒資源；以文化體制改革為契機,思考經濟欠發(fā)達地區(qū)傳媒業(yè)發(fā)展的新方向,新途徑,尋找在市場經營中生存的支撐點和新渠道。在媒體建設和傳媒發(fā)展需求上,探討建設全媒體發(fā)展格局,在產業(yè)化經營上,探索走以報紙廣告經營為重點的多元化發(fā)展之路。
[Abstract]:Media industry as a relatively special industry, its political attributes and enterprise attributes determine its development model and development direction. In recent years, with the rapid development of China's economy and society and the arrival of the network age, as well as the reform of the cultural system and the institutions, the Chinese media industry is not only in the need of survival in the international environment, but also in adapting to the needs of its own development. Are facing a big change. Because the development of the media industry is restricted by various factors such as economy, culture, education, population and so on, its living condition, development mode, management situation and competition condition are different. Especially, the prefecture-level media face more pressure and challenge in survival and development, and also face new development opportunities because of the new round of rapid development of the economy of prefecture-level cities. This paper hopes to base on the survival and development of the media industry in the relatively backward areas of economic development in northern China, take Hongshan Evening News as an example, analyze the development strategy, explore the development path, analyze the external environment, and discuss the integration of various media resources. Taking the cultural system reform as the turning point, this paper thinks about the new direction and new ways of the media industry development in the underdeveloped areas, and looks for the supporting points and new channels to survive in the market operation. In the aspect of media construction and media development demand, this paper probes into the pattern of construction of all media development, and explores the way of diversified development with emphasis on newspaper advertisement management in industrialization management.
【學位授予單位】：內蒙古大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G219.24-F

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本文編號：2042888