本文選題：品牌女鞋 + 形象�。� 參考：《陜西科技大學(xué)》2012年碩士論文

【摘要】：在品牌女鞋的終端賣場中，成功的鞋靴陳列會成為鞋品最形象、最優(yōu)秀的推銷員；是演示銷售對象最真實、最直觀的廣告；是溝通消費者與經(jīng)營者最有效、最便利的橋梁。研究品牌女鞋陳列的目的不僅只是研究如何展示鞋品本身，，更重要的是如何用最恰當(dāng)?shù)年惲蟹绞桨研惼髽I(yè)的品牌文化、品牌風(fēng)格、品牌定位、設(shè)計理念傳遞給廣大消費者，進而成功的完成終端的銷售環(huán)節(jié)，實現(xiàn)女鞋品牌的產(chǎn)品價值。本文通過對國內(nèi)外相關(guān)著作進行翻閱并整理分析，在學(xué)習(xí)和思考過的程中借鑒已有的對品牌女鞋陳列設(shè)計研究有關(guān)理論，結(jié)合以往積累的個人經(jīng)驗，參考相關(guān)學(xué)科的研究成果與方法，結(jié)合人體工程學(xué)、藝術(shù)設(shè)計學(xué)、市場營銷學(xué)、技術(shù)美學(xué)、服裝心理學(xué)等理論知識，對我國品牌女鞋在終端賣場陳列所涉及的外立面、門頭、展示櫥窗、圖片廣告、促銷信息、展示臺、進出口、通道、展架、試鞋區(qū)、收銀臺、色彩與燈光的搭配、受眾心理等各要素，進行深入的調(diào)研分析，綜合分析結(jié)果與陳列設(shè)計案例總結(jié)出品牌女鞋陳列的基礎(chǔ)方法、賣場內(nèi)部的整體陳列方法、櫥窗設(shè)計表現(xiàn)技法、道具設(shè)計方法、照明色彩搭配的設(shè)計方法。其中，品牌女鞋陳列的基礎(chǔ)方法包括：科學(xué)分類法、經(jīng)常更換法、有序循環(huán)法、聯(lián)動促銷法、鞋柜組合法、使用模特法、裝飾襯托法、效果氛圍法、巧用通道法并結(jié)合實際案列進行探究；品牌女鞋賣場內(nèi)部的整體陳列主要是根據(jù)設(shè)定的主題進行陳列、渲染意境陳列法、關(guān)聯(lián)配飾陳列、烘托主題陳列、賣場內(nèi)部的主色調(diào)陳列、場景陳列、重點陳列等；品牌女鞋終端賣場櫥窗陳列設(shè)計包括烘托主題陳列、重點突出陳列法、女鞋設(shè)計季節(jié)的主體性陳列、與其他服飾配件組合陳列、設(shè)計理念陳列、個性化陳列；在女鞋道具陳列設(shè)計上可根據(jù)季節(jié)、場景進行設(shè)計；在照明方面要根據(jù)舒適、吸引顧客、真實顯色原則、層次分明、與品牌風(fēng)格吻合等原則進行設(shè)計；在陳列色彩設(shè)計上依據(jù)色彩的原理及特性，結(jié)合女鞋陳列的相關(guān)要素，陳列在色彩上可通過漸變、間隔、彩虹這三種方法進行設(shè)計。
[Abstract]:In the terminal store of brand women's shoes, the successful shoe and boot display will become the most vivid and excellent salesman of shoes; it is the most real and intuitive advertisement to demonstrate the sale object; it is the most effective and convenient bridge between consumer and operator. The purpose of studying the display of brand women's shoes is not only to study how to display the shoe products themselves, but also how to transfer the brand culture, brand style, brand positioning and design concept of the shoe enterprises to the general consumers with the most appropriate display way. And then the successful completion of the terminal sales links, to achieve the value of women's shoes brand products. Through reading and analyzing the related works at home and abroad, this paper draws lessons from the existing theories on the display design of brand women's shoes in the course of studying and pondering, combining with the personal experience accumulated in the past. Referring to the research results and methods of related disciplines, combining with the theoretical knowledge of ergonomics, art design, marketing, technology aesthetics, clothing psychology, etc., this paper deals with the facade and door head of the display of the brand women's shoes in the terminal stores in our country. Display window, picture advertisement, promotion information, display table, import and export, passageway, exhibition frame, shoe test area, cash register, collocation of color and light, audience psychology and so on, carry on the thorough investigation and analysis, Comprehensive analysis results and display design cases summed up the basic methods of brand women's shoes display, the overall display method in the store, window design performance techniques, props design method, lighting color matching design method. Among them, the basic methods of brand women's shoes display include: scientific classification, regular replacement method, orderly circulation method, linkage promotion method, shoe cabinet combination method, use of model method, decorative foil method, effect atmosphere method, The whole display inside the brand women's shoes store is mainly displayed according to the set theme, rendering the artistic conception display method, associating the accessories display, setting up the theme display, The main tone display, scene display, key display and so on; the display design of brand women's shoes terminal shop window includes setting off the theme display, emphasizing the display method, the main body display of the women's shoe design season, Combined with other clothing accessories display, design concept display, personalized display; in women's shoes and props display design can be based on season, scene design; lighting should be based on comfort, attract customers, true color principles, layers, According to the principle of color design, combining with the relevant elements of women's shoes display, the display can be designed by means of gradual change, interval and rainbow.
【學(xué)位授予單位】：陜西科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TS942.8

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相關(guān)碩士學(xué)位論文 前5條

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本文編號：2039815