本文選題：超市 + 銷售包裝　； 參考：《湖南工業(yè)大學(xué)》2013年碩士論文

【摘要】：自選超市模式下的日化用品包裝設(shè)計(jì)針對(duì)目前日化用品重復(fù)包裝、過(guò)度包裝,導(dǎo)致資源浪費(fèi)和環(huán)境污染等問(wèn)題,借鑒發(fā)達(dá)國(guó)家合理化、綠色環(huán)保包裝設(shè)計(jì)理念和做法,通過(guò)實(shí)地考察、調(diào)研、信息搜集、設(shè)計(jì)實(shí)踐等方式,擬解決我國(guó)部分日化用品包裝的結(jié)構(gòu)、技術(shù)、裝潢等問(wèn)題。 本課題主要設(shè)計(jì)6種盒型,產(chǎn)品包括安潔品牌黑牙膏、牙刷、棕櫚皂、毛巾、沐浴露和洗發(fā)露。此系列日化用品包裝設(shè)計(jì)運(yùn)用集運(yùn)輸與展示功能為一體的結(jié)構(gòu)來(lái)設(shè)計(jì)作品,考慮在適應(yīng)運(yùn)輸?shù)臈l件下同時(shí)實(shí)現(xiàn)其展示功能。安潔商標(biāo)設(shè)計(jì)個(gè)性、新穎,體現(xiàn)企業(yè)文化核心價(jià)值。包裝為黑白主題色,對(duì)比極為強(qiáng)烈,給人以明快、樸素、大方的美感。文字大小的搭配適中,距離適度,層次分明,富有節(jié)奏感。以弧度的綠色竹林圖形寓意品牌竹炭,這種文字加圖案的結(jié)合方式明確了該品牌綠色環(huán)保的商品特性。包裝采用瓦楞紙材質(zhì),使用一紙成型技術(shù),凸顯其重量輕、結(jié)構(gòu)及性能好的特點(diǎn)。利用緩沖包裝法,通過(guò)瓦楞紙箱為包裝設(shè)計(jì)外部作緩沖保護(hù),內(nèi)部采用全面緩沖、部分緩沖法和懸浮緩沖法,設(shè)計(jì)底部槽坐、掛鉤、紙卡、內(nèi)槽、抽屜式紙箱、桃心鏤空等方案,便于物品的運(yùn)輸,保護(hù)物品的價(jià)值,保持物品原有形態(tài)。結(jié)合撕拉開(kāi)啟方式展示產(chǎn)品,使瓦楞紙箱包裝演變成陳列式的展示包裝。重視消費(fèi)者的視野、視角、視距等對(duì)包裝展示效果的影響,確定包裝紙盒撕開(kāi)后的主要展銷面上的文字、圖形直接展示給消費(fèi)者,達(dá)到促進(jìn)銷售目的。本設(shè)計(jì)符合綠色環(huán)保包裝設(shè)計(jì)理念,降低了產(chǎn)品成本,減少了資源浪費(fèi),同時(shí)充分考慮消費(fèi)者需求和產(chǎn)品的經(jīng)濟(jì)、美觀、實(shí)用�？梢哉f(shuō),實(shí)現(xiàn)了包裝的實(shí)用性和廣告的藝術(shù)性的有機(jī)結(jié)合。
[Abstract]:The packaging design of daily necessities under the model of self selected supermarket is aimed at the problems of repeated packaging of daily chemicals, excessive packaging, the waste of resources and the pollution of the environment. It draws lessons from the rationalization of the developed countries and the idea and practice of the design of green environmental packaging. Through field investigation, investigation, information collection and design practice, we will solve some of the daily chemicals in China. The structure, technology, decoration, etc. of the packaging.
The main design of this project is 6 boxes. The products include the brand black toothpaste, toothbrush, palm soap, towel, shower gel and shampoo. This series of daily necessities design and use the structure of transportation and display to design works, consider the display function under the condition of adapting to transportation. It embodies the core value of enterprise culture. The packaging is black and white theme color, the contrast is very strong, giving people the beauty of bright, simple and generous. The collocation of the text size is moderate, the distance is moderate, the level is distinct, the rhythm is full of rhythm. It uses corrugated paper material and uses a paper molding technology to highlight its light weight, structure and good performance. By using the method of cushioning packaging, the packaging design is designed for external buffer protection by corrugated carton, and the interior is fully buffered, partial buffer method and suspension buffer method are used to design bottom slot sitting, hook, card card, and inner slot. Drawer carton, peach heart hollowed out and so on, facilitate the transportation of goods, protect the value of articles, keep the original form of the goods. Combine the tear open mode to display the product, make the corrugated box packaging evolve into display packaging. The design conforms to the concept of green packaging design, reduces the cost of the product, reduces the waste of resources, and takes full consideration of the consumer demand and the product's economy, beauty and reality. It can be said that the practicality of packaging and the art of advertising can be realized. The organic combination of sex.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TB482;J524.2

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本文編號(hào)：2017555