本文選題：公關(guān)廣告 + 廣告文案　； 參考：《裝飾》1998年04期

【摘要】：本文節(jié)選自《公關(guān)廣告藝術(shù)》一書,為黑龍江美術(shù)出版社1996年出版的“視覺設(shè)計(jì)教育叢書”中之一種,作者劉慶孝系山東藝術(shù)學(xué)院美術(shù)設(shè)計(jì)系教授、系副主任。全書共分概念篇、形象篇、策劃篇、創(chuàng)意篇、審美篇、文案篇、設(shè)計(jì)篇、攻心篇、CI戰(zhàn)略篇、輝煌篇十章,原書責(zé)任編輯原守儉、張雨人。本刊發(fā)表此文征得了作者的同意,特向作者和原書責(zé)任編輯致謝。
[Abstract]:This article is excerpted from the book "Public Relations Advertising Art", one of the series of Visual Design Education published by Heilongjiang Art Publishing House in 1996. The author Liu Qingxiao is a professor and deputy director of the Department of Fine Arts Design of Shandong Academy of Art. The book is divided into concept, image, planning, creative, aesthetic, copywriting, design, attack the heart of CI strategy, brilliant chapter 10 chapters, the original book responsibility editor, Zhang Yuren. With the consent of the author, we thank the author and the responsible editor of the original book.
【分類號(hào)】：J524

【相似文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 邱燦;方案策劃系統(tǒng)研究之虛實(shí)藝術(shù)觀[D];湖南大學(xué);2005年

2 李茜;心靈與視覺的溝通[D];湖北美術(shù)學(xué)院;2010年

，

本文編號(hào)：1999729