本文選題：現(xiàn)代服飾 + 服飾商品��； 參考：《裝飾》1998年01期

【摘要】：正 服飾吊牌是與服飾結(jié)合為一體的廣告形式,屬POP廣告范疇。吊牌采用放置、懸掛、縫貼、吊、卡等形式,安置在衣、褲、裙、帽、鞋、襪、手套、提包等服飾商品上,故又稱(chēng)商品裝潢標(biāo)簽。 早期的服飾吊、貼牌上是單一的產(chǎn)品標(biāo)簽,紋樣單調(diào),設(shè)計(jì)乏味�，F(xiàn)代經(jīng)濟(jì)的發(fā)展,服飾款式的更新,把吊牌設(shè)計(jì)推到了樹(shù)立商品形象、誘惑消費(fèi)心理、刺激顧客購(gòu)買(mǎi)欲的廣告促銷(xiāo)的前沿陣地。這一點(diǎn),不僅被愈來(lái)愈多的服飾企業(yè)家所認(rèn)識(shí)、所垂青,更為眾多的裝潢美術(shù)設(shè)計(jì)工作者所重視、所投入。
[Abstract]:Dress tag is a combination of dress advertising form, belongs to pop advertising category. The tag is placed in clothes, trousers, skirts, hats, shoes, socks, gloves, handbags and so on in the form of placing, hanging, sewing, hanging, card and so on, so it is also called commodity decoration label. Early clothing hanging, stickers are a single product label, monotonous patterns, design boring. With the development of modern economy and the renewal of dress style, the design of tag has been pushed to the front position of setting up the image of goods, enticing the psychology of consumption and stimulating the advertising promotion of customers' desire to buy. This is not only recognized by more and more clothing entrepreneurs, but also valued and invested by more and more decorating art designers.
【作者單位】： 江西師范大學(xué)藝術(shù)學(xué)院美術(shù)系
【分類(lèi)號(hào)】：J524

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本文編號(hào)：1997841