本文選題：人性化設(shè)計(jì) + 交互式網(wǎng)絡(luò)廣告��； 參考：《浙江工商大學(xué)》2013年碩士論文

【摘要】：21世紀(jì)互聯(lián)網(wǎng)正經(jīng)歷著深刻的變革,云計(jì)算、大數(shù)據(jù)概念嶄露頭角,無(wú)線網(wǎng)絡(luò)覆蓋率的提高,宣告著數(shù)字化生活的到來(lái),新媒體技術(shù)下,網(wǎng)絡(luò)媒體成為繼報(bào)紙、廣播、電視之外的第四大媒體,網(wǎng)絡(luò)廣告日趨的人性化、現(xiàn)代化。 新媒體技術(shù)在網(wǎng)絡(luò)廣告推廣中的運(yùn)用,使網(wǎng)絡(luò)廣告競(jìng)爭(zhēng)日趨激烈,需要人性化設(shè)計(jì)參與其中,滿足受眾群體的高物質(zhì)文化需求。交互式網(wǎng)絡(luò)廣告設(shè)計(jì)改變了傳統(tǒng)廣告的信息傳播方式與表現(xiàn)形式,注重·互動(dòng)參與、情感體驗(yàn)?zāi)Ｊ?人性化交互式網(wǎng)絡(luò)廣告設(shè)計(jì)也可以理解為現(xiàn)代文化語(yǔ)境中的服務(wù)型設(shè)計(jì),受眾成為起點(diǎn),滿足受眾的視覺(jué)需求、行為習(xí)慣、心理特征、情感需求等。因此通過(guò)人性化設(shè)計(jì)對(duì)交互式網(wǎng)絡(luò)廣告受眾的影響,交互式網(wǎng)絡(luò)廣告對(duì)人性化設(shè)計(jì)理念文化內(nèi)涵的需求,圍繞人的感官體驗(yàn)、購(gòu)買(mǎi)行為、情感需求來(lái)進(jìn)行視覺(jué)元素分析,并根據(jù)受眾需求提出注重用戶體驗(yàn)的人性化設(shè)計(jì)方法。針對(duì)交互式網(wǎng)絡(luò)廣告設(shè)計(jì)的運(yùn)用,提出實(shí)效性的設(shè)計(jì)方法,應(yīng)對(duì)交互式網(wǎng)絡(luò)廣告在數(shù)字化社會(huì)中更高的要求。 本文從交互式網(wǎng)絡(luò)廣告受眾群體對(duì)情感化、多元文化、個(gè)性化的需求出發(fā),意在論述怎么樣在交互式網(wǎng)絡(luò)廣告中體現(xiàn)出人性化設(shè)計(jì),試圖總結(jié)出基于人性化的交互式網(wǎng)路廣告設(shè)計(jì)較為新穎、完整系統(tǒng)的交互式網(wǎng)絡(luò)廣告研究步驟,為交互式網(wǎng)絡(luò)廣告設(shè)計(jì)進(jìn)一步實(shí)踐打下堅(jiān)實(shí)的基礎(chǔ),并為交互式網(wǎng)絡(luò)廣告設(shè)計(jì)理論研究提供實(shí)踐指導(dǎo)意義。
[Abstract]:The Internet is undergoing profound changes in the 21st century, cloud computing, big data concept emerging, wireless network coverage of the rise, announced the arrival of digital life, the new media technology, network media become the newspaper, broadcast, The fourth major media outside TV, network advertisement is increasingly humanized, modernized. The application of new media technology in the promotion of network advertisement makes the competition of network advertisement become more and more fierce, which needs the participation of humanized design to meet the high material and cultural needs of the audience. Interactive network advertising design has changed the traditional advertising information dissemination way and expression form, pays attention to the interactive participation, the emotion experience pattern, the humanized interactive network advertisement design may also be understood as the service type design in the modern cultural context. Audience becomes the starting point to meet the audience's visual needs, behavior habits, psychological characteristics, emotional needs and so on. Therefore, through the impact of humanized design on interactive network advertising audience, interactive network advertising needs the cultural connotation of humanized design concept, and analyzes the visual elements around human sensory experience, purchase behavior and emotional needs. And according to the needs of the audience to put forward a humanistic design method of user experience. Aiming at the application of interactive network advertisement design, this paper puts forward a practical design method to meet the higher demand of interactive network advertisement in digital society. This paper aims to discuss how to embody the humanized design in the interactive network advertisement from the demand of the audience group of interactive network advertisement for emotion, multiculturalism and individuation. This paper attempts to summarize the research steps of interactive web advertising based on humanization, which is relatively novel and complete, which lays a solid foundation for the further practice of interactive web advertising design. It also provides practical guidance for the theoretical research of interactive web advertising design.
【學(xué)位授予單位】：浙江工商大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J524.3

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相關(guān)期刊論文 前1條

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本文編號(hào)：1986021