本文選題：招貼設(shè)計 + 設(shè)計倫理　； 參考：《西安美術(shù)學(xué)院》2011年碩士論文

【摘要】：今天的社會,招貼無所不在,由于它美觀和時尚,在宣傳方面的出類拔萃,使得它得到了各種各樣的雜志、報刊、電視、網(wǎng)絡(luò)、戶外廣告的青睞,似乎成為了我們生活中不可或缺的一部分。招貼設(shè)計藝術(shù)是一種主觀的藝術(shù)視覺傳達(dá)媒介,以其強(qiáng)烈的視覺沖擊力和廣泛的信息傳遞力活躍在人們的生活中,向大眾傳達(dá)著各種各樣的信息,承載著創(chuàng)造新的生活方式和引導(dǎo)人們新的生活觀念的重任。然而,隨著時代的發(fā)展,這種“看”與“被看”視覺傳達(dá)已非傳統(tǒng)意義或者哲學(xué)層面下的主客體關(guān)系,正如,在資本經(jīng)濟(jì)的操控下它已變成了一種無限度地刺激的潛在消費(fèi)欲望。如果在這種視覺傳達(dá)行為的思想意識背后有道德的約束與設(shè)計倫理理論的支持,無疑會比較有效地把設(shè)計創(chuàng)作引向更加以人為本,更具意義和價值的方向。 本文站在一個切實(shí)的角度,并不是只追求單純的理論性的思考和分析,所涉及的招貼設(shè)計中設(shè)計倫理的探索研究更多的是與實(shí)踐相結(jié)合。文章首先分析了設(shè)計倫理的發(fā)展脈絡(luò)以及招貼設(shè)計與設(shè)計倫理之間的關(guān)系,闡述了招貼設(shè)計中設(shè)計倫理應(yīng)用的重要性,從符合社會發(fā)展、時代進(jìn)步、人類自我精神需要三方面做進(jìn)一步說明。其次,對文章的主要論題“招貼設(shè)計中設(shè)計倫理的缺失與重建”部分展開論述,指出招貼設(shè)計由于缺乏設(shè)計倫理理論的支持造成了哪些問題,導(dǎo)致了什么樣的現(xiàn)象發(fā)生,進(jìn)而在重建方面指出設(shè)計主體如何才能做到“修己”方能“安人”,最后結(jié)合設(shè)計師和企業(yè)的行為提出,作為社會的一分子必須具備高度的社會責(zé)任心,承擔(dān)相應(yīng)的社會責(zé)任,站在長遠(yuǎn)的利益角度遵守基本的設(shè)計道德原則,為現(xiàn)代招貼設(shè)計倫理道德方面的健全提供了指導(dǎo)方向。 在可持續(xù)發(fā)展和以人為本得到極大提倡的今天,招貼設(shè)計帶給人們的不僅是視覺體驗(yàn),同時它還承擔(dān)著文化傳播和傳承的重任,因此,招貼設(shè)計藝術(shù)的發(fā)展需要一個合乎時代性的理論的指導(dǎo),使隱藏在招貼設(shè)計背后的人文精神和文化價值得到更好的體現(xiàn)。
[Abstract]:In today's society, posters are everywhere. Because of its beauty and fashion, and its outstanding publicity, it has been favored by all kinds of magazines, newspapers, television, Internet and outdoor advertisements. Seems to have become an integral part of our lives. Poster design art is a subjective art visual communication medium, with its strong visual impact and extensive information transmission power active in people's lives, to convey a variety of information to the public, Bearing the burden of creating a new way of life and guiding people's new concept of life. However, with the development of the times, this kind of visual communication of "seeing" and "being seen" is no longer the traditional meaning or the relationship between subject and object in the philosophical level, just as, Under the control of the capital economy, it has become a potential consumption desire to stimulate indefinitely. If there are moral constraints and the support of the design ethics theory behind the ideological consciousness of the visual communication behavior, it will undoubtedly lead the design creation to a more people-oriented, more meaningful and valuable direction. This article stands in a practical angle, is not only the pursuit of pure theoretical thinking and analysis, the poster design involved in the design ethics of exploration and research is more combined with practice. This paper first analyzes the development of design ethics and the relationship between poster design and design ethics, and expounds the importance of design ethics application in poster design, which is in line with the development of society and the progress of the times. Human self-spirit needs further explanation in three aspects. Secondly, it discusses the main topic of the article, "the lack and reconstruction of design ethics in poster design", and points out the problems and phenomena caused by the lack of support of design ethics theory. Then in the aspect of reconstruction, the author points out how the main body of the design can "repair oneself" to be "safe". Finally, combining the behavior of designers and enterprises, the author points out that as a member of the society, one must have a high degree of social responsibility and bear the corresponding social responsibility. Observing the basic design moral principle in the long-term interest angle provides the guidance direction for the modern poster design ethics morals aspect consummation. Nowadays, when sustainable development and people-oriented are greatly advocated, poster design not only brings people visual experience, but also bears the responsibility of spreading and inheriting culture. The development of poster design art needs a theoretical guidance in accordance with the times, so that the humanistic spirit and cultural value hidden behind the poster design can be better reflected.
【學(xué)位授予單位】：西安美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J524

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 胡鴻;舒倩;韓宇，

本文編號：1983572