本文選題：網(wǎng)絡(luò)廣告 + SSH框架��； 參考：《吉林大學(xué)》2013年碩士論文

【摘要】：隨著網(wǎng)絡(luò)技術(shù)的不斷發(fā)展，網(wǎng)絡(luò)廣告市場規(guī)模正逐步擴大，它所創(chuàng)造的營業(yè)額更是在2012年超過了傳統(tǒng)廣告的總營業(yè)額。網(wǎng)絡(luò)廣告已成為企業(yè)可以選擇的第四大媒體�，F(xiàn)如今網(wǎng)絡(luò)廣告的形式也越來越多樣，企業(yè)可以針對自身的需要發(fā)布自己設(shè)計出來的廣告。廣告發(fā)布者和企業(yè)網(wǎng)站管理者都越來越重視網(wǎng)絡(luò)廣告的營銷，無論是在廣告位的設(shè)計、廣告費用的核算方法、廣告排期、廣告內(nèi)容的審核以及廣告商機的發(fā)布上都投入了大量的資源，因此，越來越多的商務(wù)網(wǎng)站設(shè)計自己的廣告發(fā)布模塊，技術(shù)的不斷創(chuàng)新、開發(fā)思想的不斷完善才能創(chuàng)造出迎合市場的產(chǎn)品。因此本論文設(shè)計出一個商務(wù)網(wǎng)站可用的廣告發(fā)布模塊的意義就在于此。 商務(wù)網(wǎng)站的廣告發(fā)布是一個企業(yè)管理的重要內(nèi)容。廣告管理涉及到一個網(wǎng)站管理中人力資源、財務(wù)管理等多個方面。合理分配相關(guān)資源是企業(yè)重點關(guān)注的內(nèi)容。一個好的廣告發(fā)布模塊幫助使用者與管理者協(xié)調(diào)資源配置，同時賺取更多的利潤，設(shè)計出一個廣告發(fā)布模塊幫助企業(yè)解決了廣告發(fā)布相關(guān)問題。本文體系結(jié)構(gòu)運用了B/S模式，運用MVC模型，采用MySQL數(shù)據(jù)庫，創(chuàng)建了該廣告發(fā)布模塊。 本模塊設(shè)計上應(yīng)用了SSH（Struts、Spring和Hibernate）框架，完成了廣告模塊的整體體系，包括廣告發(fā)布、廣告投放、廣告管理以及內(nèi)部數(shù)據(jù)庫等內(nèi)容。應(yīng)用該模塊，可以使廣告發(fā)布者和商業(yè)網(wǎng)站能夠更好地進行廣告發(fā)布，加強廣告發(fā)布的效率很投放廣告的準(zhǔn)確性，增進雙方的交流與互動，同時帶動多方得到贏利。該模塊可以成為中小企業(yè)之間發(fā)布公告搜索廣告商機、掌握廣告動態(tài)的一個嶄新的平臺。 本模塊設(shè)計重點是說明廣告三大主要功能模塊的設(shè)計與實現(xiàn)，這也是該模塊的主要組成部分。不僅提高廣告發(fā)布的工作效率，還注重了模塊的性能的靈活性，適應(yīng)如今網(wǎng)絡(luò)廣告多變的需求，，加之拓展，將具有深遠的價值。
[Abstract]:With the continuous development of network technology, the scale of online advertising market is gradually expanding, and its turnover exceeds the total turnover of traditional advertising in 2012. The network advertisement already became the fourth big media that the enterprise can choose. Nowadays, the forms of online advertising are becoming more and more diverse, enterprises can release their own design ads for their own needs. Advertising publishers and corporate website managers are paying more and more attention to the marketing of online advertising, whether it is the design of advertising space, the accounting method of advertising expenses, the advertising scheduling, As a result, more and more commercial websites are designing their own advertising publishing modules, and the technology is constantly innovating, as a result of the large amount of resources invested in the audit of advertising content and the publication of advertising business opportunities. The continuous improvement of development ideas can create products that cater to the market. Therefore, this paper designed a commercial website available advertising module is the significance of this. The advertisement publication of business website is an important content of enterprise management. Advertising management involves a website management of human resources, financial management and other aspects. Rational allocation of related resources is the key concern of enterprises. A good advertising release module helps users coordinate resource allocation with managers and earn more profits. An advertising publishing module is designed to help enterprises solve the problems related to advertising publishing. In this paper, we use B / S model, MVC model and MySQL database to create the advertisement publishing module. In the design of this module, the framework of SSHU Struts Spring and hibernate is applied, and the whole system of advertising module is completed, including advertising publishing, advertising delivery, advertising management and internal database. By using this module, advertisement publishers and commercial websites can better publish advertisements, enhance the efficiency and accuracy of advertising publication, enhance the communication and interaction between the two sides, and at the same time, promote the profit-making of various parties. This module can become a brand-new platform for small and medium-sized enterprises to publish notices, search advertising opportunities and master advertising dynamics. The design emphasis of this module is to explain the design and implementation of the three main functional modules of advertising, which is also the main component of this module. It not only improves the work efficiency of advertising release, but also pays attention to the flexibility of module performance, adapts to the changeable demand of network advertisement nowadays, and expands, which will have far-reaching value.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP393.092

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本文編號：1968221