本文選題：博藝堂 + 創(chuàng)意企業(yè)��； 參考：《復(fù)旦大學(xué)》2009年碩士論文

【摘要】： 大約在六、七年前,世界上還沒有幾個(gè)國(guó)家能夠清醒地意識(shí)到,在現(xiàn)代信息社會(huì)里,一個(gè)國(guó)家的經(jīng)濟(jì)與社會(huì)的命運(yùn)會(huì)這么緊密地聯(lián)系甚至取決于文化資源和文化創(chuàng)意能力,也很少有人能認(rèn)識(shí)到,在當(dāng)今世界,文化創(chuàng)意產(chǎn)業(yè)、文化創(chuàng)意人力資本的價(jià)值對(duì)一個(gè)國(guó)家發(fā)展的重要意義。但是今天,呈現(xiàn)在我們面前的一個(gè)基本的事實(shí)和發(fā)展趨勢(shì)就是:文化創(chuàng)意理念正源源不斷地強(qiáng)勢(shì)推出;文化創(chuàng)意產(chǎn)業(yè)的實(shí)踐正在全球風(fēng)起;文化創(chuàng)意階層更在茁壯崛起。 因此,密切關(guān)注和深入研究當(dāng)今國(guó)際文化創(chuàng)意產(chǎn)業(yè)的發(fā)展,準(zhǔn)確把握國(guó)際產(chǎn)業(yè)發(fā)展的動(dòng)向,對(duì)于作為全球制造業(yè)大國(guó)從制造型向創(chuàng)意型發(fā)展的中國(guó)來(lái)說,具有十分重要的意義�？梢灶A(yù)見,未來(lái)文化創(chuàng)意產(chǎn)業(yè)對(duì)中國(guó)經(jīng)濟(jì)的全面、協(xié)調(diào)、可持續(xù)發(fā)展和產(chǎn)業(yè)結(jié)構(gòu)的優(yōu)化組合將具有越來(lái)越重要的作用。對(duì)于二次產(chǎn)業(yè)在國(guó)民經(jīng)濟(jì)中占有重要地位的中國(guó),適時(shí)調(diào)整產(chǎn)業(yè)比重,加快推進(jìn)三次產(chǎn)業(yè)特別是高科技支持的文化創(chuàng)意產(chǎn)業(yè)群的發(fā)展,是十分必要的。 當(dāng)代文化創(chuàng)意產(chǎn)業(yè)的興起源于創(chuàng)意產(chǎn)業(yè)這一創(chuàng)新理念的發(fā)現(xiàn)和運(yùn)用。創(chuàng)意產(chǎn)業(yè)提供我們寬泛地與文化藝術(shù)、設(shè)計(jì)裝飾、影視娛樂、廣告企劃、軟件服務(wù)等相聯(lián)系的產(chǎn)品和服務(wù),具有廣闊的發(fā)展前景。創(chuàng)意產(chǎn)業(yè)很大,創(chuàng)意類別的公司卻很小,在這一波創(chuàng)意產(chǎn)業(yè)發(fā)展的浪潮下,國(guó)內(nèi)的創(chuàng)意型企業(yè)將面臨如何把握機(jī)遇,更好的調(diào)整企業(yè)自身的適應(yīng)能力,創(chuàng)新企業(yè)發(fā)展模式而創(chuàng)造新的發(fā)展空間等重大發(fā)展戰(zhàn)略問題。本文在認(rèn)真分析國(guó)內(nèi)外文化創(chuàng)意產(chǎn)業(yè)發(fā)展現(xiàn)狀、發(fā)展前景的基礎(chǔ)上,首先闡述了博藝堂公司的成立背景,發(fā)展經(jīng)歷,及未來(lái)的展望。同時(shí)分析了在加速的市場(chǎng)競(jìng)爭(zhēng)下博藝堂所面臨的環(huán)境,利用SWOT矩陣原理為工具進(jìn)行戰(zhàn)略分析,探討了博藝堂的未來(lái)戰(zhàn)略選擇。博藝堂的戰(zhàn)略如何規(guī)劃與實(shí)施在本文的最后章節(jié)中詳細(xì)的加以說明。 本篇論文以博藝堂為實(shí)例,做為當(dāng)代創(chuàng)意企業(yè)的代表,透過該企業(yè)的立足,生存,發(fā)展的現(xiàn)實(shí)情況,用戰(zhàn)略研究的角度深入淺出的探討如何將創(chuàng)意企業(yè)帶到更為廣闊的發(fā)展進(jìn)空間中。
[Abstract]:About six or seven years ago, few countries in the world were soberly aware that in a modern information society, the fate of a country's economy and society would be so closely linked and even dependent on cultural resources and cultural creativity. Few people can realize that in today's world, the value of cultural and creative industries and cultural and creative human capital is of great importance to the development of a country. But today, a basic fact and development trend presented in front of us is: the concept of culture and creativity is being introduced in a steady and strong manner; the practice of cultural and creative industries is rising in a global fashion; and the cultural and creative class is growing stronger and stronger. Therefore, it is of great significance for China, as a global manufacturing country, to pay close attention to and study the development of international cultural and creative industries and accurately grasp the development trend of international industries. It can be predicted that the cultural and creative industries will play a more and more important role in the overall, coordinated, sustainable development and industrial structure optimization of China's economy in the future. For China, where secondary industry plays an important role in the national economy, it is necessary to adjust the proportion of industry and speed up the development of three industries, especially the cultural and creative industries supported by high technology. The rise of contemporary cultural creative industry originates from the discovery and application of creative industry. Creative industry provides us with a wide range of products and services related to culture and art, design decoration, film and television entertainment, advertising planning, software services, and so on, with broad prospects for development. The creative industry is very large, but the company of creative category is very small. In this wave of creative industry development, domestic creative enterprises will be faced with how to seize the opportunity and better adjust the adaptability of the enterprises themselves. Innovative enterprise development model and create new development space and other major development strategy issues. Based on the analysis of the present situation and prospects of the cultural and creative industries at home and abroad, this paper first expounds the background, development experience and future prospects of Boyitang Company. At the same time, the paper analyzes the environment that Boyitang faces under the accelerated market competition, makes a strategic analysis by using the SWOT matrix principle, and probes into the future strategic choice of Boyt Hall. How to plan and implement Boyt's strategy is explained in detail in the last chapter of this article. This thesis takes Boyitang as an example, as the representative of the contemporary creative enterprise, through the actual situation of the enterprise's foothold, survival and development. From the perspective of strategic research, this paper discusses how to bring creative enterprises into a broader space of development.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：F279.26

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本文編號(hào)：1968052