本文選題：手機 + 廣告��； 參考：《銷售與市場》2008年22期

【摘要】：正如何以總體營銷目標為指導(dǎo),結(jié)合企業(yè)、產(chǎn)品與受眾特征,設(shè)計出具有創(chuàng)新性、互動性、整合性的互動促銷方案,成為手機廣告實際運營中的關(guān)鍵�？v觀現(xiàn)有的手機廣告商業(yè)模式,有的靠短信群發(fā)追求廣告到達率
[Abstract]:Under the guidance of the overall marketing target and combining the characteristics of the enterprise, product and audience, the innovative, interactive and integrated interactive promotion scheme has become the key to the actual operation of mobile advertising. Throughout the existing mobile phone advertising business model, some rely on SMS group to pursue advertising arrival rate
【分類號】：G206-F
，

本文編號：1954346