本文選題：戶外廣告 + 城市發(fā)展�。� 參考：《南京藝術學院》2011年碩士論文

【摘要】：戶外廣告是城市發(fā)展中的一種重要現(xiàn)象。隨著社會各項事業(yè)的發(fā)展,現(xiàn)代城市中的戶外廣告是城市中一道靚麗的風景線,在城市中承擔著傳遞信息、展示城市風貌的作用,是城市經濟、文化繁榮與發(fā)展程度的風向標,是城市文化和城市景觀中不可或缺的環(huán)境元素。社會對城市形象建設的重視程度日益提高,戶外廣告在現(xiàn)代城市視覺環(huán)境中,已成為人們生活環(huán)境的重要組成部分,對戶外廣告的規(guī)設、設置、管理和設計都提出了更高的要求,環(huán)境與人的和諧互動成為和諧戶外廣告的目標。畫面精美、造型奇特、創(chuàng)意新穎、制作優(yōu)良的戶外廣告會使人們駐足欣賞,有效的傳達了廣告的信息,而粗劣媚俗、雜亂無章的戶外廣告成為城市環(huán)境中的視覺垃圾,讓人們無心觀看甚至影響了城市的市容風貌。在和諧發(fā)展、文化強國的新時期,如何提高戶外廣告的質量,如何凸顯其傳承與提振的功能,如何與現(xiàn)代城市建設更好的融合,如何使政府認可、公眾滿意、廣告從業(yè)者和廣告主得利,均已成為城市建設和戶外廣告發(fā)展的重要研究課題。 國內目前關于戶外廣告的研究不是很多,戶外廣告在管理體制和設計上都存在許多問題,造成戶外與城市發(fā)展不協(xié)調的現(xiàn)象,給我們的城市和生活帶來諸多負面影響,造成了戶外廣告不能健康發(fā)展,影響廣告信息的有效傳播和城市的建設。因此,戶外廣告與城市協(xié)調發(fā)展的研究具有十分重要的意義。
[Abstract]:Outdoor advertising is an important phenomenon in urban development. With the development of various social undertakings, outdoor advertising in modern cities is a beautiful landscape in the city. It plays a role in transmitting information and displaying the style of the city. It is also the weather vane of the economic and cultural prosperity and development of the city. It is an indispensable environmental element in urban culture and landscape. The society pays more and more attention to the construction of city image. In modern city visual environment, outdoor advertisement has become an important part of people's living environment. Management and design have put forward higher requirements, the harmonious interaction between environment and people has become the goal of harmonious outdoor advertising. Beautiful screen, unique shape, novel creativity, making excellent outdoor advertising will make people stop to appreciate, effectively convey the message of advertising, and vulgar, messy outdoor advertising become the visual garbage in the urban environment. People do not want to watch and even affect the city's appearance. In the new period of harmonious development and cultural power, how to improve the quality of outdoor advertising, how to highlight its function of inheritance and boost, how to better integrate with modern urban construction, how to make the government approve, how to make the public satisfied, Advertising practitioners and advertisers have become an important research topic of urban construction and outdoor advertising development. There are a lot of problems in the management system and design of outdoor advertising, which result in the phenomenon that outdoor and urban development are not in harmony, and bring many negative effects to our city and life. As a result, outdoor advertising can not develop healthily, which affects the effective dissemination of advertising information and the construction of cities. Therefore, the study of outdoor advertising and urban coordinated development is of great significance.
【學位授予單位】：南京藝術學院
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F713.8

【參考文獻】

相關碩士學位論文 前1條

1 譚利;戶外廣告與城市協(xié)調發(fā)展研究[D];武漢理工大學;2006年

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本文編號：1954342