基于反常態(tài)創(chuàng)意下的怪誕圖形表現(xiàn)探究
發(fā)布時間:2018-05-26 03:09
本文選題:怪誕圖形 + 極端反常態(tài)思維 ; 參考:《湖北工業(yè)大學》2010年碩士論文
【摘要】:一件設計作品中,創(chuàng)意是核心,是生命。創(chuàng)意是否具有超前意識,對于設計師來說是相當重要的,本文把基于反常態(tài)思維研究下的怪誕從常態(tài)視覺藝術(shù)研究中剝離開來,在中外怪誕的衍生和發(fā)展及文學和美學理論的基礎上,認識極端反常態(tài)思維帶給人們的另類快感和反思價值。 作為中外藝術(shù)史上一個奇異而重要的審美范疇,“怪誕”既有著深厚的文化背景、悠久的歷史傳承、深刻的人性基礎,也是推動中外藝術(shù)實現(xiàn)革命性變革的強大動力。但長期以來,對這一范疇的解析和探討的缺失,使它往往被誤讀和曲解。本文試圖從這一概念的淵源入手,研究它的產(chǎn)生、發(fā)展和流變過程,以凸顯它在設計領域和其它視覺領域?qū)θ祟惥裎幕膭?chuàng)造性貢獻。 本文后半部分使用大量的圖形來幫助研究怪誕圖形的視覺表現(xiàn)及其規(guī)律,了解怪誕圖形在當代視覺藝術(shù)設計領域里廣泛應用的意義和前景,并運用實際案例驗證怪誕廣告創(chuàng)意思維的接受反應和實際效果,讓怪誕的原創(chuàng)性為多元化藝術(shù)設計注入新的活力。
[Abstract]:In a design work, creativity is the core and life. It is very important for designers whether creativity has a sense of leading. This paper separates the grotesque based on the study of abnormal thinking from the study of normal visual art. On the basis of the derivation and development of Chinese and foreign grotesque as well as the literary and aesthetic theories, we recognize the special pleasure and reflection value brought by extreme abnormal thinking. As a strange and important aesthetic category in the history of Chinese and foreign art, "grotesque" has a deep cultural background, a long historical heritage, a profound foundation of human nature, and is also a powerful driving force to promote the revolutionary change of Chinese and foreign art. However, for a long time, it is often misread and misinterpreted because of the lack of analysis and discussion of this category. Starting with the origin of this concept, this paper attempts to study its emergence, development and evolution process in order to highlight its creative contribution to human spirit and culture in the field of design and other visual fields. In the second half of this paper, a large number of graphics are used to help us to study the visual expression and its rules of grotesque graphics, and to understand the significance and prospect of the wide application of grotesque graphics in the field of contemporary visual art design. And use the actual case to verify the acceptance reaction and the actual effect of the creative thinking of grotesque advertisement, let the grotesque originality inject new vigor for the diversified artistic design.
【學位授予單位】:湖北工業(yè)大學
【學位級別】:碩士
【學位授予年份】:2010
【分類號】:J524
【參考文獻】
相關(guān)期刊論文 前2條
1 韓曉龍;對“怪誕”的理論梳理與價值探討[J];文藝研究;2005年08期
2 馬建華;;怪誕圖形與視覺傳達設計[J];延安大學學報(社會科學版);2007年03期
相關(guān)碩士學位論文 前1條
1 饒鑒;廣告創(chuàng)意“非常態(tài)”思維研究[D];湖北工業(yè)大學;2006年
,本文編號:1935715
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