本文選題：后現(xiàn)代 + 裝飾化��； 參考：《大連工業(yè)大學(xué)》2009年碩士論文

【摘要】：人類(lèi)為了記錄自己的思想、活動(dòng)、成就，需要利用一種媒介起到記錄、傳承的作用，經(jīng)過(guò)不斷地探索研究，文字誕生了。在人類(lèi)文明的歷史長(zhǎng)河中，文字最主要的作用是傳播信息和記錄事情，而在這一過(guò)程中，對(duì)文字本身的裝飾、設(shè)計(jì)始終沒(méi)有停止。字體設(shè)計(jì)歷經(jīng)圖畫(huà)時(shí)期，繁雜時(shí)期，理性時(shí)期，過(guò)渡時(shí)期，到現(xiàn)在的后現(xiàn)代時(shí)期，并且會(huì)隨著時(shí)代的發(fā)展，出現(xiàn)新的表現(xiàn)形式和風(fēng)格，不斷向前發(fā)展。本文主要研究的是后現(xiàn)代字體設(shè)計(jì)，并通過(guò)社會(huì)審美等一系列的變化，分析字體設(shè)計(jì)的發(fā)展趨向。 20世紀(jì)60年代是后現(xiàn)代主義思潮產(chǎn)生，涉及到藝術(shù)、設(shè)計(jì)、文學(xué)、語(yǔ)言、歷史、政治、倫理、哲學(xué)等觀念形態(tài)的諸多領(lǐng)域。作為設(shè)計(jì)的一個(gè)重要分支，字體設(shè)計(jì)不可避免的受到后現(xiàn)代主義思潮的影響，出現(xiàn)不同于以往的新特征、新形式。總結(jié)分析后現(xiàn)代字體設(shè)計(jì)的特征，大致可以分為表象裝飾設(shè)計(jì)、意象構(gòu)成設(shè)計(jì)、形象性設(shè)計(jì)、娛樂(lè)性設(shè)計(jì)、實(shí)驗(yàn)性設(shè)計(jì)五個(gè)方面。設(shè)計(jì)始終是為實(shí)際應(yīng)用服務(wù)的，字體設(shè)計(jì)也不例外。在后現(xiàn)代思潮的影響下，除了廣泛應(yīng)用于傳統(tǒng)的廣告招貼、商品包裝、書(shū)籍裝幀、企業(yè)標(biāo)識(shí)等媒介外，隨著社會(huì)需求的轉(zhuǎn)變，新的傳媒方式的出現(xiàn)，字體設(shè)計(jì)的利用范圍更加廣泛，媒體作品，裝置藝術(shù)等表現(xiàn)形式都開(kāi)始嘗試?yán)梦淖诌M(jìn)行新的探索。 設(shè)計(jì)始終是以時(shí)代的變化而變化，字體設(shè)計(jì)并不是停滯不前的。隨著信息時(shí)代的到來(lái)，信息的泛濫，快節(jié)奏的生活，使人們跳出后現(xiàn)代對(duì)裝飾、繁復(fù)的渴望，跳出了讀圖時(shí)代的新鮮感。面對(duì)大量的信息，人們更加渴望能夠迅速直白的獲得，這就使后現(xiàn)代字體設(shè)計(jì)跳出后現(xiàn)代強(qiáng)調(diào)裝飾表現(xiàn)的漩渦，轉(zhuǎn)向一種簡(jiǎn)單直白的表述方式。另外，高強(qiáng)度的生活節(jié)奏，高壓力的生活狀態(tài)，人們希望能夠放縱自己壓抑的情緒，在這種心理狀態(tài)下，，新、奇、巧的事物成為他們追逐的目標(biāo)。這種心理狀態(tài)表現(xiàn)在后現(xiàn)代字體設(shè)計(jì)上就是以一種游戲化的手法顛覆傳統(tǒng)意義上的字體設(shè)計(jì)，實(shí)現(xiàn)字體設(shè)計(jì)的多元化發(fā)展。 設(shè)計(jì)始終是為生活服務(wù)的，生活狀態(tài)的改變，經(jīng)濟(jì)的發(fā)展，在一定程度上改變著設(shè)計(jì)發(fā)展的方向，對(duì)于后現(xiàn)代字體設(shè)計(jì)而言，現(xiàn)有特征只是隨時(shí)代變化而做出的反映，并非一成不變，是隨著時(shí)代的發(fā)展繼續(xù)不斷向前發(fā)展的。
[Abstract]:In order to record their thoughts, activities and achievements, human beings need to use a medium to play the role of record, inheritance, through continuous exploration and research, the text was born. In the long history of human civilization, the most important role of text is to spread information and record things, but in this process, the design of the text itself has never stopped. Font design goes through drawing period, complicated period, rational period, transition period, to the present post-modern period, and with the development of the times, new forms of expression and style will appear and continue to develop. This paper mainly studies the postmodern font design, and through a series of social aesthetic changes, analyzes the development trend of font design. The 1960s was the emergence of postmodernism, involving many fields of art, design, literature, language, history, politics, ethics, philosophy and so on. As an important branch of design, font design is inevitably influenced by the trend of postmodernism. The characteristics of postmodern font design can be divided into five aspects: image decoration design, image composition design, image design, entertainment design and experimental design. Design is always for practical applications, font design is no exception. Under the influence of postmodern trend of thought, in addition to being widely used in traditional media such as advertisement poster, commodity packaging, book binding, enterprise logo and so on, with the change of social demand, the emergence of new media methods. Font design is more widely used, media works, installation art and other forms of expression are beginning to try to use text for new exploration. Design is always changing with the times, font design is not stagnant. With the arrival of the information age, the flood of information, the rapid pace of life, people jump out of the post-modern decoration, complex desire, out of the new sense of the era of reading pictures. In the face of a large amount of information, people are more eager to be able to obtain it quickly, which makes post-modern font design jump out of the whirlpool of post-modern emphasis on decorative performance, and turn to a simple and straightforward expression. In addition, high intensity of life rhythm, high pressure of life, people want to be able to indulge their depressed emotions, in this state of mind, new, strange, skillful things become their pursuit goal. This state of mind is reflected in the postmodern font design, which is to subvert the traditional font design with a gameplay technique and to realize the pluralistic development of font design. The design always serves for the life, the change of the living condition, the development of the economy, changes the direction of the design development to a certain extent, for the post-modern font design, the present characteristic is only the reflection of the change with the times. It is not inflexible, it is along with the development of the times to continue to move forward.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：J524

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