本文選題：職業(yè)服 + 色彩�。� 參考：《東華大學(xué)》2017年碩士論文

【摘要】：隨著我國(guó)現(xiàn)代商業(yè)體系的不斷發(fā)展與完善,規(guī)模企業(yè)不斷涌現(xiàn),企業(yè)形象也因此得到越來(lái)越多的關(guān)注。企業(yè)形象作為一種無(wú)形財(cái)富,是影響企業(yè)競(jìng)爭(zhēng)力的關(guān)鍵因素之一。目前,企業(yè)對(duì)其形象的展示主要通過(guò)廣告投放的形式,對(duì)于企業(yè)形象的另一個(gè)重要組成部分——職業(yè)服缺乏相應(yīng)的重視,許多企業(yè)對(duì)職業(yè)服的理解停留在體現(xiàn)公司員工整齊有序的形象上,而職業(yè)服作為企業(yè)形象的重要組成構(gòu)件,其內(nèi)涵還包括向顧客傳遞企業(yè)文化,提高企業(yè)的識(shí)別度,提升企業(yè)品牌價(jià)值。職業(yè)服的視覺(jué)識(shí)別系統(tǒng)包括款式、色彩、圖形等多方面,色彩作為視覺(jué)識(shí)別系統(tǒng)的核心元素,是最有效的識(shí)別要素之一。本文旨在通過(guò)對(duì)色彩的規(guī)范分析,研究其在職業(yè)服設(shè)計(jì)中的使用規(guī)則以及它對(duì)職業(yè)服識(shí)別度的影響。本文的基本思路是基于職業(yè)服的設(shè)計(jì)要素與色彩的運(yùn)用規(guī)則,結(jié)合理論和實(shí)踐,研究了職業(yè)服的色彩識(shí)別構(gòu)成要素,將職業(yè)服的色彩劃分為行業(yè)色彩與企業(yè)色彩,在此基礎(chǔ)上,通過(guò)文獻(xiàn)研究法、市場(chǎng)調(diào)研法、學(xué)科交叉借鑒法、實(shí)驗(yàn)研究法和問(wèn)卷調(diào)研法等研究方法,分析了行業(yè)色彩識(shí)別影響因子和企業(yè)色彩識(shí)別影響因子以及各個(gè)影響因子在職業(yè)服設(shè)計(jì)中的運(yùn)用,為7種不同類(lèi)型企業(yè)做了20種職業(yè)服色彩方案,并通過(guò)50個(gè)樣本眼動(dòng)儀實(shí)驗(yàn)以及50個(gè)樣本調(diào)研問(wèn)卷,對(duì)方案的有效性予以驗(yàn)證,證明影響因子確實(shí)能夠提升職業(yè)服的色彩識(shí)別性。通過(guò)研究,本文得出結(jié)論如下:(一)歸類(lèi)分析了職業(yè)服色彩影響識(shí)別因子。將職業(yè)服色彩識(shí)別的影響因子歸類(lèi)為行業(yè)色彩識(shí)別影響因子和企業(yè)色彩識(shí)別影響因子,對(duì)各個(gè)因子的色彩選取與行業(yè)指向進(jìn)行分析,對(duì)職業(yè)服色彩識(shí)別設(shè)計(jì)提出了可行建議。(二)提出了引入色彩識(shí)別因子能夠增強(qiáng)職業(yè)服的色彩識(shí)別性。通過(guò)眼動(dòng)儀實(shí)驗(yàn)結(jié)合問(wèn)卷調(diào)研,證實(shí)了在職業(yè)服色彩設(shè)計(jì)中加入企業(yè)文化、產(chǎn)品系列、民族文化、地域文化和時(shí)間因素的色彩識(shí)別的影響因子可以提高職業(yè)服的色彩識(shí)別性。(三)論述了色彩識(shí)別因子在職業(yè)服設(shè)計(jì)中的運(yùn)用。通過(guò)案例設(shè)計(jì),檢驗(yàn)其在職業(yè)服設(shè)計(jì)中運(yùn)用的可行性。
[Abstract]:With the development and perfection of the modern business system in our country, the enterprise image has been paid more and more attention. Corporate image, as an intangible wealth, is one of the key factors affecting the competitiveness of enterprises. At present, the enterprises display their image mainly through the form of advertising, and pay less attention to the professional clothing, another important component of the corporate image. Many enterprises hold their understanding of professional clothing to reflect the orderly and orderly image of their employees. As an important component of the corporate image, the connotation of professional clothing also includes transmitting corporate culture to customers and improving the degree of enterprise identification. Enhance the brand value of enterprises. The visual recognition system of professional clothing includes style, color, graphics and so on. As the core element of visual recognition system, color is one of the most effective recognition elements. The purpose of this paper is to study the rules of use in the design of professional clothing and its influence on the recognition of professional clothing through the normative analysis of color. The basic idea of this paper is based on the design elements of professional clothing and the application rules of color, combined with the theory and practice, the paper studies the constituent elements of color recognition of professional clothing, divides the color of professional clothing into industry color and enterprise color, and on this basis, Through literature research, market research, interdisciplinary cross-reference, experimental research and questionnaire research and other research methods, This paper analyzes the influence factor of industry color recognition and the influence factor of enterprise color recognition and the application of each factor in the design of professional clothing, and makes 20 kinds of color schemes for 7 different types of enterprises. The validity of the scheme is verified by 50 sample eye movement instrument experiments and 50 sample questionnaires. It is proved that the influence factors can improve the color recognition of professional clothing. The conclusions are as follows: (1) the influence factors of professional clothing color are classified and analyzed. The influence factors of professional clothing color recognition are classified as the influence factors of industry color recognition and enterprise color recognition. The color selection and direction of each factor are analyzed and some feasible suggestions are put forward for the design of professional clothing color recognition. (2) it is proposed that the introduction of color recognition factor can enhance the color recognition of professional clothing. Through the experiment of eye movement instrument and questionnaire investigation, it is proved that the influence factors of color recognition such as enterprise culture, product series, national culture, regional culture and time factors in the color design of professional clothing can improve the color recognition of professional clothing. (3) the application of color recognition factor in professional clothing design is discussed. Through the case design, the feasibility of its application in the design of professional clothing is tested.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TS941.2

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本文編號(hào)：1933809