本文選題：單一顏色商標(biāo) + 注冊(cè)保護(hù)�。� 參考：《華東政法大學(xué)》2010年碩士論文

【摘要】：隨著商業(yè)活動(dòng)的發(fā)達(dá),媒體傳播及廣告設(shè)計(jì)的日新月異,現(xiàn)今人們所能認(rèn)知的能夠構(gòu)成商標(biāo)的標(biāo)志已不僅僅限于文字或簡單圖形了,很多視覺上能夠感知的標(biāo)志,能夠把自己經(jīng)營的商品和別人的商品區(qū)別開來的標(biāo)識(shí),都是具有商標(biāo)潛力的。和眾多新型商標(biāo)一樣,顏色正在成為消費(fèi)者識(shí)別商品的一種重要方式,鑒于顏色對(duì)于商標(biāo)有一定的作用及重要性,本文具體討論以顏色作為商標(biāo)形式,并且是以單一顏色作為商標(biāo)的法律保護(hù)問題。世界各國的商標(biāo)法制度對(duì)于單一顏色這個(gè)問題規(guī)定不一,如我國商標(biāo)法的規(guī)定雖然已打破了傳統(tǒng)商標(biāo)注冊(cè)標(biāo)準(zhǔn),對(duì)于顏色組合商標(biāo)已給予明文保護(hù),但是對(duì)于單一顏色可否作為商標(biāo)的規(guī)定仍然是模糊的,本論文欲以首個(gè)保護(hù)單一顏色商標(biāo)的美國法律為主軸,引進(jìn)美國立法概念淺析單一顏色商標(biāo)的法律保護(hù)發(fā)展的進(jìn)程及現(xiàn)狀,結(jié)合案例透析單一顏色商標(biāo)如何得到注冊(cè)保護(hù),并且設(shè)想了單一顏色商標(biāo)可能產(chǎn)生的侵權(quán)問題,結(jié)合馳名商標(biāo)制度可能產(chǎn)生的法律問題,總結(jié)單一顏色商標(biāo)獲得注冊(cè)之后的幾項(xiàng)法律保護(hù)規(guī)則。筆者留美攻讀法學(xué)碩士期間通過案例式學(xué)習(xí)以及對(duì)于美國1946年聯(lián)邦商標(biāo)法等成文法的學(xué)習(xí),對(duì)商標(biāo)法中若干特別問題的研究有了較深的感觸,關(guān)于美國對(duì)于單一顏色商標(biāo)的注冊(cè)保護(hù)問題便是其中之一。為了更好地對(duì)美國顏色商標(biāo)制度作出介紹,也為了更好地論證該問題,本文大量引用了英美法相關(guān)資料,運(yùn)用英美法的寫作方式,以一個(gè)真實(shí)的著名品牌的單一顏色商標(biāo)為背景,以筆者半虛構(gòu)的案例展開討論,分析勝訴以及敗訴的可能性,得出筆者對(duì)于單一顏色商標(biāo)法律應(yīng)當(dāng)予以保護(hù),但跨類保護(hù)應(yīng)受到限制的論點(diǎn)。在此基礎(chǔ)上,筆者從中國立法及實(shí)踐環(huán)境的角度反思中國對(duì)于單一顏色商標(biāo)的保護(hù)的必要性及可能性,進(jìn)一步結(jié)合并參考世界上其他國家的做法,分析比較后給出立法建議,呼吁中國商標(biāo)法律制度中關(guān)于單一顏色商標(biāo)的有關(guān)規(guī)定能夠繼續(xù)完善,為能夠最大程度地滿足當(dāng)今競(jìng)爭市場(chǎng)上保護(hù)新型商標(biāo)的需求。
[Abstract]:With the development of commercial activities and the rapid development of media communication and advertising design, the logo that people can recognize as a trademark is not only limited to words or simple graphics, but also can be perceived visually. The logo that distinguishes the goods you operate from those of others has trademark potential. Like many new trademarks, color is becoming an important way for consumers to identify goods. In view of the certain role and importance of color to trademark, this paper specifically discusses the use of color as a form of trademark. And it is the legal protection of single color as trademark. The trademark law system of the world has different regulations on the issue of single color. For example, although the provisions of the trademark law of our country have broken the traditional trademark registration standard, they have already given explicit protection to the color combination trademark. However, the provision on whether a single color can be used as a trademark is still vague. This paper intends to use the first United States law to protect a single color trademark as the main axis. This paper introduces the concept of legislation in the United States to analyze the process and present situation of the legal protection and development of single color trademark, analyzes how the single color trademark is registered and protects in combination with the case, and conceives the possible infringement problems arising from the single color trademark. Combined with the possible legal problems arising from the well-known trademark system, this paper summarizes several legal protection rules after the single color trademark has been registered. During my study in the United States for my master of law in the United States, through case study and the study of statutory laws such as the United States' 1946 Federal Trademark Law, I had a deep feeling for the study of some special issues in trademark law. One of them is the issue of the registration and protection of a single color trademark in the United States. In order to make a better introduction to the color trademark system in the United States and to demonstrate the problem better, this paper uses a large number of Anglo-American law related materials, using the Anglo-American method of writing. Based on the background of a real famous brand single color trademark, this paper discusses the author's semi-fictitious case, analyzes the possibility of winning and losing the lawsuit, and concludes that the author should protect the law of single color trademark. But the argument that cross-class protection should be limited. On this basis, the author reflects on the necessity and possibility of the protection of single color trademark in China from the angle of legislation and practice environment in China, and further combines with the practices of other countries in the world, and gives some legislative suggestions after analysis and comparison. In order to meet the demand of protecting the new trademark in the competitive market, it is called upon that the relevant regulations on the single color trademark in the trademark legal system of China can continue to be perfected to meet the needs of protecting the new type of trademark in the current competitive market.
【學(xué)位授予單位】：華東政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：D971.2;DD913

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 流云;立體商標(biāo)、顏色商標(biāo) 歐洲考察實(shí)錄(二)[J];中華商標(biāo);2003年02期

2 曹新偉;;單一顏色商標(biāo):現(xiàn)實(shí)與法律的沖突[J];中國工商管理研究;2007年07期

3 杜穎;;商標(biāo)淡化理論及其應(yīng)用[J];法學(xué)研究;2007年06期

4 張玉敏;知識(shí)產(chǎn)權(quán)的概念和法律特征[J];現(xiàn)代法學(xué);2001年05期

，

本文編號(hào)：1871181