本文選題：視覺文化 + 視覺化生存　； 參考：《陜西師范大學(xué)》2007年碩士論文

【摘要】： 今天，我們正處于一個(gè)視覺文化時(shí)代。 電影、電視、燈箱、招貼、櫥窗、裝潢、商品包裝和外觀設(shè)計(jì)、書刊封面及插圖……激流匯蕩的視覺影像符號(hào)日益籠罩著我們的日常生活，視覺傳播日漸成為人類傳播中占主導(dǎo)地位的傳播方式。鋪天蓋地的影視廣告和光怪陸離的影像文化沖擊著人們的視覺感官。有人戲稱當(dāng)代是“讀圖時(shí)代”，這個(gè)說法意味深長(zhǎng)。與文字相比，圖像更具優(yōu)勢(shì)和吸引力。人的閱讀興趣顯然不如對(duì)影視、卡通、游戲、網(wǎng)絡(luò)等圖像文化的熱衷。不但學(xué)齡前兒童和中小學(xué)生愛讀圖，甚至大學(xué)生和一般成人亦熱衷于卡通讀物和其他圖像讀物。多媒體教學(xué)以圖像替代了言語(yǔ)，而電視新聞比報(bào)紙新聞更具有影響力。也許我們有理由說，在視覺文化時(shí)代，文字正在慢慢地淪為圖像的腳注，圖像成了主角。視覺文化時(shí)代的法則是：圖像勝于文字。道理很簡(jiǎn)單，圖像是直觀的、感性的和帶有快感的。 與傳統(tǒng)的語(yǔ)言符號(hào)系統(tǒng)相比，視覺文化傳播帶來的優(yōu)勢(shì)有目共睹：視覺符號(hào)本身作為一種直觀的信息，因其生動(dòng)的形象、淺顯的表意要比文字和聲音更能在短時(shí)間內(nèi)吸引受眾，更易被受眾認(rèn)知和把握，視覺文化的生產(chǎn)、傳播更加快捷、廣泛，它沖破了語(yǔ)言和文字的隔閡，打破了雅俗二元對(duì)立的文化傳統(tǒng)，延伸了人們的認(rèn)知視野，使異域的具有不同語(yǔ)言文化背景的受眾進(jìn)行溝通和交流，增進(jìn)彼此間的了解，借助這種視覺傳播形式消彌了文化水平上的差異，實(shí)現(xiàn)了真正意義上的“情景合并”，進(jìn)一步縮短了“知識(shí)溝”。 視覺文化現(xiàn)象出現(xiàn)的主要原因在于：一方面消費(fèi)社會(huì)的出現(xiàn)是視覺文化時(shí)代到來的根源，另一方面現(xiàn)代傳播科技構(gòu)筑了張揚(yáng)視覺文化的媒介平臺(tái)，最重要的還在于受眾的圖像消費(fèi)傾向不斷增強(qiáng)，受眾傾向追求虛擬性和體驗(yàn)性，加之窺視欲的不斷滿足與強(qiáng)化，這是視覺文化日漸勃興的又一誘因。 我們?cè)跉g呼視覺文化時(shí)代到來的同時(shí)，不免引起對(duì)當(dāng)前視覺化生存的思考和憂慮。作為一柄“雙刃劍”，高度發(fā)展的視覺文化帶來了諸多困惑。在信息爆炸的信息社會(huì)，身處在形形色色影像包圍之中的人們每天都要接受海量的視覺符號(hào)的疲勞轟炸。我們生活的這個(gè)世界，是一個(gè)完全由視覺符號(hào)所營(yíng)造的世界，無論在何時(shí)何地，，我們似乎都無法擺脫人造的視覺形象的追蹤。越來越多的時(shí)候分不清真實(shí)與虛擬，文字閱讀體驗(yàn)的審美韻味消失，文字內(nèi)涵被深度消解，影像越加傾向于人為的、刻意的策劃和刺激，其支配和霸權(quán)地位越發(fā)突出。我們?cè)絹碓缴钤谝粋�(gè)被形象包圍的世界，原本狹隘的公共空間變得愈加逼仄。因此，人們當(dāng)前遭遇的視覺化生存困境尤應(yīng)引起我們的重視�；貧w自然，重返鄉(xiāng)野就成了多數(shù)人的必然選擇。這是一種對(duì)自由的本能渴望，一種讓身心回歸自然的主動(dòng)的選擇，一種對(duì)視覺影像人為性和壓制的積極的反抗。另外，加強(qiáng)視覺文化素養(yǎng)教育是一項(xiàng)十分重要而又迫切的任務(wù)，也是人們更好地視覺化生存的必由之路。
[Abstract]:Today, we are in a age of visual culture.
Film, television, light box, poster, window, decoration, commodity packaging and design, book covers and illustrations. The visual image symbols of the ringing stream are increasingly enveloped in our daily life. Visual communication is becoming the dominant mode of communication in human communication. People's visual sense. Some people call contemporary "reading the picture age", which is meaningful. Compared with the text, the image is more advantageous and attractive. People's interest in reading is obviously not as good as the image culture of film, cartoon, game, network and so on. Not only preschool children and primary and middle school students love reading pictures, even college students and ordinary adults, too. With a keen interest in cartoon books and other image readings. Multimedia teaching takes images instead of speech, and television news is more influential than newspaper news. Perhaps we have reason to say that in the age of visual culture, words are slowly becoming footnotes to images, and images become the protagonists. The law of the age of visual culture is that images are better than words. Very simply, images are intuitive, sensual and pleasant.
Compared with the traditional language symbol system, the advantages of visual culture communication are obvious: the visual symbol itself is a kind of intuitive information. Because of its vivid image, the superficial meaning is more able to attract the audience in a short time than the words and sounds, and is more easily recognized and grasped by the audience. The production of visual culture is more quickly and widely spread. It breaks through the barrier of language and writing, breaks the cultural tradition of the two yuan antagonism, extends the cognitive vision of the people, communicates and exchanges the audience with different language and culture background, improves the understanding between each other, and improves the cultural level by means of this form of visual communication and realizes the real significance. The "scenario merging" further shortened the "knowledge gap".
The main reasons for the appearance of visual culture are: on the one hand, the emergence of the consumer society is the source of the coming of the age of visual culture. On the other hand, the modern communication technology has built the media platform to publicize the visual culture. The most important thing is that the audience's image consumption tendency is constantly enhanced, the audience tends to pursue the virtuality and experience, plus a glimpse of it. The constant satisfaction and reinforcement of visual desire is another incentive for the growing popularity of visual culture.
As a "double-edged sword", a highly developed visual culture has brought a lot of confusion as a "double-edged sword". People in the information society, surrounded by images of all kinds of images, have to accept massive visual symbols every day. Fatigue bombing. The world we live in is a world built entirely by visual symbols. Whenever and wherever we are, we seem to be unable to get rid of the tracking of artificial visual images. More and more times are not clear about the real and virtual, the aesthetic flavor of the reading experience of the text is disappearing, the connotation of the text is deeply eliminated, and the image is more and more The tendency to artificially and deliberately plan and stimulate its dominance and hegemony is becoming more and more prominent. We are increasingly living in a world surrounded by images, and the narrow public space has become increasingly compelled. Therefore, the current plight of visual survival should be paid more attention to. Return to nature and return to the country as a majority. The inevitable choice of human being is an instinctive desire for freedom, an active choice to let the body and body return to nature, a positive resistance to the human nature and suppression of visual images. In addition, it is a very important and urgent task to strengthen the education of visual culture, and it is also the only way for people to better visualize their survival.

【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：G206

【引證文獻(xiàn)】

相關(guān)博士學(xué)位論文 前2條

1 宋新娟;中醫(yī)傳統(tǒng)圖式符號(hào)審美及應(yīng)用研究[D];武漢理工大學(xué);2010年

2 孟欣欣;大眾文化視野下現(xiàn)代體育的視覺化生存[D];北京體育大學(xué);2011年

本文編號(hào)：1867133