本文選題：服裝品牌 + Ⅵ��； 參考：《青島大學(xué)》2013年碩士論文

【摘要】：本文以服裝品牌發(fā)展為研究背景,通過對服裝品牌中VI視覺識別應(yīng)用研究,總結(jié)分析了VI視覺識別對于服裝品牌發(fā)展過程中的重要意義。系統(tǒng)闡述了服裝品牌中V工識別的功能與特性,結(jié)合品牌案例分析了服裝品牌中VI識別設(shè)計的當(dāng)代美學(xué)價值和未來設(shè)計的發(fā)展趨勢。結(jié)合相關(guān)品牌實際對“服裝品牌VI識別設(shè)計原則及方法”、“VI在服裝終端形象中的應(yīng)用”、“VI在延伸產(chǎn)品中的應(yīng)用”進(jìn)行了系統(tǒng)的歸納。對服裝品牌VI中包括“l(fā)ogo”“標(biāo)準(zhǔn)字”、“標(biāo)準(zhǔn)色”等在內(nèi)的基礎(chǔ)要素識別和包括“包裝”“廣告”“網(wǎng)絡(luò)傳播”等在內(nèi)的應(yīng)用延伸識別的設(shè)計方法進(jìn)行了嘗試性的研究和探索。 本課題的研究內(nèi)容主要分為五個部分： 前言部分主要介紹選題背景和選題的目的意義,以及目前國內(nèi)外品牌VI理論的研究現(xiàn)狀。 第一章通過對VI視覺識別設(shè)計的概述,從宏觀角度了解了品牌VI的涵義、構(gòu)成、及發(fā)展。 第二章主要分析VI視覺識別的特性,闡明了VI識別對服裝品牌發(fā)展的重要作用。通過品牌案例分析總結(jié)了VI識別的美學(xué)價值和發(fā)展現(xiàn)狀并對未來發(fā)展趨勢進(jìn)行探討。 第三章中對VI識別設(shè)計在服裝品牌終端和延伸品設(shè)計中的應(yīng)用結(jié)合實際案例進(jìn)行總結(jié),歸納設(shè)計方法。 第四章主要對VI識別的基礎(chǔ)要素和應(yīng)用延伸的設(shè)計方法進(jìn)行嘗試性的研究和探索實踐。 第五部分為論文的總結(jié)部分,總結(jié)概括了論文的主要的論點,闡述論文的現(xiàn)實意義。
[Abstract]:In this paper, the development of clothing brand as the research background, through the clothing brand VI vision recognition application research, summed up and analyzed VI visual recognition for the clothing brand development process of important significance. This paper systematically expounds the functions and characteristics of V recognition in clothing brand, and analyzes the contemporary aesthetic value of VI identification design in clothing brand and the development trend of future design combined with brand case. Combined with the actual situation of related brands, the principles and methods of VI identification and design of clothing brands, the application of VI in clothing terminal image and the application of VI in extended products are systematically summarized. For clothing brand VI, include "logo", "Standard word", The design method of basic element recognition including "standard color" and application extension recognition including "package", "advertisement" and "network communication" is studied and explored in this paper. The research content of this topic is divided into five parts: The preface mainly introduces the background of the topic and the significance of the topic, as well as the current research status of brand VI theory at home and abroad. The first chapter through the VI visual recognition design overview, from the macro perspective to understand the meaning of brand VI, composition, and development. The second chapter mainly analyzes the characteristics of VI visual recognition and expounds the important role of VI recognition in the development of clothing brand. The aesthetic value and development status of VI identification are summarized through brand case analysis and the future development trend is discussed. The third chapter summarizes the application of VI identification design in clothing brand terminal and extension design combined with practical cases, and summarizes the design method. In the fourth chapter, the basic elements of VI recognition and the design method of application extension are studied and explored. The fifth part is the summary of the thesis, summarizes the main points of the paper, expounds the practical significance of the paper.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TS941.2

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本文編號：1851798