本文選題：休閑觀光農(nóng)業(yè) + 現(xiàn)狀調(diào)查　； 參考：《長(zhǎng)江大學(xué)》2013年碩士論文

【摘要】：荊州市是農(nóng)業(yè)大市,是楚文化的發(fā)祥地,作為人文資源大市和生態(tài)資源大市,旅游資源豐富,發(fā)展旅游的條件十分優(yōu)越。然而改革開(kāi)放近30年來(lái),荊州的經(jīng)濟(jì)建設(shè)落后于全國(guó)也落后于湖北。特別是豐富的旅游資源開(kāi)發(fā)不夠,對(duì)外地游客缺乏吸引力,豐富的農(nóng)業(yè)資源仍然只用于純農(nóng)業(yè)生產(chǎn),基本上沒(méi)有開(kāi)發(fā)和利用到旅游上來(lái)。在21世紀(jì),觀光農(nóng)業(yè)深受游客歡迎,國(guó)內(nèi)外生態(tài)農(nóng)業(yè)得到快速發(fā)展,荊州應(yīng)當(dāng)順應(yīng)時(shí)代發(fā)展需要,將農(nóng)業(yè)和旅游業(yè)結(jié)合到一起,大力發(fā)展觀光農(nóng)業(yè),促進(jìn)城郊農(nóng)村經(jīng)濟(jì)的發(fā)展,帶動(dòng)第三產(chǎn)業(yè)全面振興,促進(jìn)城鄉(xiāng)一體化,農(nóng)村城鎮(zhèn)化的快速實(shí)現(xiàn)。 觀光農(nóng)業(yè)的資源廣泛、形式多樣,同時(shí)富有地域特色,吸引了大量游人前來(lái)觀光休閑,帶動(dòng)了旅游業(yè)的發(fā)展,也促進(jìn)了經(jīng)濟(jì)的增長(zhǎng)。荊州市有得天獨(dú)厚的楚文化旅游資源,市政府多年前就提出旅游興市,而觀光農(nóng)業(yè)正是促進(jìn)旅游業(yè)發(fā)展的配套產(chǎn)業(yè)。荊州不僅有深厚的文化底蘊(yùn),而且有豐富的農(nóng)業(yè)旅游資源,大力發(fā)展觀光旅游,有利于改善生態(tài)環(huán)境質(zhì)量,為人們提供觀光、休閑、度假的生活性功能,對(duì)于促進(jìn)荊州旅游業(yè)的發(fā)展具有十分重要的意義。 近年來(lái),荊州市休閑觀光農(nóng)業(yè)發(fā)展也取得了一定成效,然而由于多方面的原因,荊州市觀光旅游的發(fā)展和周邊地區(qū)相比,明顯落后,既沒(méi)有形成知名品牌,也沒(méi)有形成規(guī)模效應(yīng)。也正由于此,荊州市觀光農(nóng)業(yè)發(fā)展具有明顯的后發(fā)優(yōu)勢(shì)。研究荊州市觀光農(nóng)業(yè)的發(fā)展,找出存在的主要問(wèn)題,找準(zhǔn)發(fā)展的對(duì)策,對(duì)于促進(jìn)荊州市觀光農(nóng)業(yè)的健康快速發(fā)展有著十分重要的意義。 本文通過(guò)對(duì)荊州市休閑觀光農(nóng)業(yè)狀況的調(diào)查和分析,從定量和定性的角度分析了發(fā)展荊州市休閑觀光農(nóng)業(yè)的制約因素,提出了大力發(fā)展荊州休閑觀光農(nóng)業(yè)的建議。 全文共分4章,結(jié)構(gòu)和內(nèi)容安排如下： 第1章是導(dǎo)論部分,介紹研究背景、研究的目的和意義、研究的方法和文章結(jié)構(gòu),以及本文的創(chuàng)新點(diǎn)和存在的不足。 第2章是基本概念和國(guó)內(nèi)外發(fā)展概況。對(duì)觀光農(nóng)業(yè)的相關(guān)概念進(jìn)行了闡釋,對(duì)國(guó)內(nèi)外休閑觀光農(nóng)業(yè)發(fā)展的主要情況進(jìn)行了回顧。 第3章,荊州市休閑觀光農(nóng)業(yè)發(fā)展現(xiàn)狀和發(fā)展的制約因素。通過(guò)統(tǒng)計(jì)數(shù)據(jù)的典型事例分析了荊州市休閑觀光農(nóng)業(yè)發(fā)展的狀況；從農(nóng)民的觀念到觀光旅游的環(huán)境,從休閑觀光農(nóng)業(yè)的規(guī)劃到政府的政策,全面分析了影響荊州市休閑觀光農(nóng)業(yè)發(fā)展的因素。 第4章是結(jié)論和建議。在前三章調(diào)查資料統(tǒng)計(jì)分析的基礎(chǔ)上,本文得出了以下3點(diǎn)結(jié)論：(1)荊州市休閑觀光農(nóng)業(yè)已經(jīng)初具規(guī)模。各種資料和分析表明,荊州市休閑觀光農(nóng)業(yè)已經(jīng)初具規(guī)模,而且發(fā)展勢(shì)頭正旺。各地各級(jí)政府也采取一些措施,旨在促進(jìn)休閑觀光農(nóng)業(yè)的發(fā)展,也取得了一些成效,但效果并不顯著。(2)荊州市休閑觀光農(nóng)業(yè)效益巨大。休閑觀光農(nóng)業(yè)一般都建立在城郊,是農(nóng)村經(jīng)濟(jì)發(fā)展較好的地方,農(nóng)民收入本身都較高,但從比較效益來(lái)看,表現(xiàn)出三方面的效益：一是休閑觀光農(nóng)業(yè)表現(xiàn)出巨大的經(jīng)濟(jì)效益,其增長(zhǎng)率一般在90%以上,是一項(xiàng)可以開(kāi)發(fā)的項(xiàng)目；二是休閑觀光農(nóng)業(yè)促進(jìn)了農(nóng)產(chǎn)品的銷售,具有對(duì)地方的宣傳作用；三是安置于了一些農(nóng)村剩余勞動(dòng)力,是城鄉(xiāng)一體化連接點(diǎn)的載體。(3)荊州市休閑觀光農(nóng)業(yè)效益正逐年下降。由于荊州市旅游業(yè)發(fā)展不佳,荊州市休閑觀光農(nóng)業(yè)效益增長(zhǎng)速度呈現(xiàn)出逐年下降的趨勢(shì),必須引起政府部門的高度重視。 本文提出了5點(diǎn)建議： 一是進(jìn)行整體規(guī)劃設(shè)計(jì)。建議政府責(zé)成相關(guān)部門成立專業(yè)團(tuán)隊(duì),對(duì)荊州市現(xiàn)有的觀光農(nóng)業(yè)旅游進(jìn)行分析和總結(jié),在此基礎(chǔ)上,對(duì)荊州市旅游資源進(jìn)行統(tǒng)一規(guī)劃。在現(xiàn)有觀光農(nóng)業(yè)的基礎(chǔ)上,做好景點(diǎn)的規(guī)范擴(kuò)充,配套好相關(guān)的娛樂(lè)、療養(yǎng)項(xiàng)目,延長(zhǎng)觀光農(nóng)業(yè)的產(chǎn)業(yè)鏈,使荊州市的觀光農(nóng)業(yè)成為荊州市特有歷史文化資源的載體,打造出荊州市特色的旅游板塊。二是提高農(nóng)民創(chuàng)業(yè)意識(shí)。建議政府聘請(qǐng)專業(yè)人士對(duì)從事觀光農(nóng)業(yè)項(xiàng)目的經(jīng)營(yíng)者進(jìn)行專項(xiàng)培訓(xùn),給予技術(shù)和管理指導(dǎo),并在資金上給予支持,在政策上給予優(yōu)惠,在項(xiàng)目上給予指導(dǎo),拓寬他們的眼界,讓他們的思想與國(guó)際接軌,從而帶動(dòng)一批有志創(chuàng)業(yè)的農(nóng)民憑借其自然資源優(yōu)勢(shì)進(jìn)行創(chuàng)業(yè),將現(xiàn)有的觀光農(nóng)業(yè)圈打造成為精品旅游路線。在解決農(nóng)民就業(yè)問(wèn)題的同時(shí),擴(kuò)大旅游規(guī)模,形成旅游圈,促進(jìn)各項(xiàng)經(jīng)濟(jì)的發(fā)展。三是加大旅游項(xiàng)目建設(shè)。建議荊州在現(xiàn)有觀光農(nóng)業(yè)的基礎(chǔ)上,增添新的旅游項(xiàng)目。完善功能,配套設(shè)施,讓觀光農(nóng)業(yè)成為優(yōu)越的觀光農(nóng)業(yè)休閑勝地。大力發(fā)展生態(tài)療養(yǎng),提升荊州的整體形象。四是提供專項(xiàng)資金配套。建議各級(jí)政府要重視和支持休閑觀光農(nóng)業(yè)旅游項(xiàng)目的發(fā)展,加大政策扶持力度,促進(jìn)荊州市觀光農(nóng)業(yè)的發(fā)展。五是統(tǒng)一廣告策劃宣傳。建議荊州著力改善軟環(huán)境,同時(shí),做好廣告策劃和宣傳。提升荊州的整體形象,推動(dòng)休閑觀光農(nóng)業(yè)項(xiàng)目的健康穩(wěn)定發(fā)展。 本文有3個(gè)方面的創(chuàng)新：(1)系統(tǒng)收集和整理了荊州市近5年來(lái)的休閑觀光農(nóng)業(yè)的數(shù)據(jù),全面分析了荊州市近5年來(lái)的休閑觀光農(nóng)業(yè)現(xiàn)狀。在些之前還沒(méi)有發(fā)現(xiàn)此類工作。(2)全面系統(tǒng)分析了荊州市休閑觀光農(nóng)業(yè)發(fā)展的制約因素,并一針見(jiàn)血地指出問(wèn)題的原因。(3)從一定高度提出了促進(jìn)荊州市休閑觀光農(nóng)業(yè)發(fā)展的對(duì)策,對(duì)促進(jìn)荊州市休閑觀光農(nóng)業(yè)發(fā)展必然有一定的指導(dǎo)借鑒作用。 本文存在3個(gè)方面的不足：(1)文獻(xiàn)綜述不夠全面。沒(méi)有全面收集和分析近年來(lái)關(guān)于休閑觀光農(nóng)業(yè)的成果,缺乏述評(píng)。(2)對(duì)荊州市休閑觀光農(nóng)業(yè)典型只作了介紹,缺乏科學(xué)考察和分析。(3)對(duì)荊州市休閑觀光農(nóng)業(yè)的特點(diǎn)缺乏提煉和總結(jié)。
[Abstract]:Jingzhou is a big city of agriculture and the birthplace of Chu culture. As a large city of human resources and a large city of ecological resources, tourism is rich in tourism resources. However, in the last 30 years of reform and opening up, Jingzhou's economic construction is lagging behind the whole country and lagging behind Hubei. Especially, the development of rich tourist resources is not enough and the tourists in other countries are lacking. The attraction and rich agricultural resources are still only used in pure agricultural production, basically not developed and used to travel. In twenty-first Century, sightseeing agriculture was welcomed by tourists, and the ecological agriculture at home and abroad was developed rapidly. Jingzhou should conform to the needs of the times, combine agriculture and tourism, and vigorously develop sightseeing agriculture and promote the city. The development of rural economy promotes the revitalization of the third industry, promotes the integration of urban and rural areas, and realizes the rapid urbanization of rural areas.
Tourism agriculture has a wide range of resources, various forms and rich regional characteristics, attracting a large number of tourists to come to sightseeing and leisure, driving the development of tourism and promoting the economic growth. Jingzhou has a unique tourist resources of Chu culture, and the city government proposed a tour of the city many years ago, and sightseeing agriculture is the match to promote the development of tourism. Jingzhou not only has a profound cultural background, but also has rich agricultural tourism resources, vigorously develop sightseeing tourism, improve the quality of the ecological environment and provide people with sightseeing, leisure and holiday life function, which is of great significance for promoting the development of tourism in Jingzhou.
In recent years, the development of leisure and sightseeing agriculture in Jingzhou has also achieved certain results. However, because of many reasons, the development of sightseeing tourism in Jingzhou is obviously backward compared with the surrounding areas. It has not formed a well-known brand, nor has it formed a scale effect. Because of this, the development of sightseeing agriculture in Jingzhou has obvious backward advantages. The development of Jingzhou sightseeing agriculture, finding out the main problems and finding out the development countermeasures, is of great significance for promoting the healthy and rapid development of tourism agriculture in Jingzhou.
Through the investigation and analysis of the situation of leisure and sightseeing agriculture in Jingzhou, this paper analyses the restrictive factors of developing leisure and sightseeing agriculture in Jingzhou from the quantitative and qualitative angle, and puts forward some suggestions for developing Jingzhou's leisure and sightseeing agriculture.
The full text is divided into 4 chapters, and the structure and content are arranged as follows:
The first chapter is the introduction, introducing the research background, the purpose and significance of the study, the research methods and the structure of the article, as well as the innovation and shortcomings of this paper.
The second chapter is the basic concept and the development situation at home and abroad. The related concepts of sightseeing agriculture are explained, and the main situation of the development of leisure and sightseeing agriculture at home and abroad is reviewed.
The third chapter, Jingzhou city leisure and sightseeing agriculture development status and development of restricting factors. Through the typical cases of statistical data analysis of Jingzhou city leisure and sightseeing agriculture development situation, from the concept of farmers to tourism environment, from the planning of leisure tourism agriculture to the government policy, comprehensive analysis of Jingzhou city leisure and sightseeing agriculture. The factors of development.
The fourth chapter is the conclusion and suggestion. On the basis of the statistics and analysis of the first three chapters of the survey data, this paper draws the following 3 conclusions: (1) Jingzhou leisure and sightseeing agriculture has begun to take shape. All kinds of data and analysis show that the leisure and sightseeing agriculture in Jingzhou has begun to take shape, and the development momentum is booming. In order to promote the development of leisure and sightseeing agriculture, some achievements have also been achieved, but the effect is not significant. (2) the effect of leisure and sightseeing agriculture in Jingzhou is great. The leisure and sightseeing agriculture is generally established in the suburbs, which is a better place for the development of rural economy, and the farmers' income itself is higher, but from the comparative benefit, it shows three benefits: first, Leisure and sightseeing agriculture shows great economic benefit, its growth rate is generally above 90%, it is a project that can be developed; the two is that leisure and sightseeing agriculture promotes the sale of agricultural products, and has the role of promoting local publicity; three is the remainder of rural surplus labor, and is the carrier of the integration of urban and rural areas. (3) Jingzhou leisure The benefit of sightseeing agriculture is declining year by year. Because of the poor development of tourism in Jingzhou, the growth rate of tourism agriculture in Jingzhou shows a declining trend year by year, which must be paid more attention by the government departments.
5 suggestions are put forward in this paper.
One is to carry out the overall planning and design. It is suggested that the government should set up a professional team to set up a professional team to analyze and summarize the existing sightseeing agricultural tourism in Jingzhou. On the basis of this, a unified planning of tourism resources in Jingzhou is carried out. On the basis of the existing sightseeing agriculture, the standard expansion of the scenic spots is done, and the related entertainment and convalescent projects are well matched. To extend the industrial chain of sightseeing agriculture, make the sightseeing agriculture of Jingzhou become the carrier of the unique historical and cultural resources of Jingzhou City, create the tourism plate with the characteristic of Jingzhou city. The two is to improve the farmer's entrepreneurial consciousness. It is suggested that the government hire professionals to carry out special training for the operators engaged in sightseeing agricultural projects, and give technical and management guidance. Give support to the funds, give preferential policy, give guidance to the project, broaden their horizons, make their thinking with the international line, and lead a group of ambitious farmers to start their business with their natural resources advantage, make the existing sightseeing agricultural circle become a fine tourism route. At the same time, to expand the scale of tourism, form a tourism circle and promote economic development. Three is to increase the construction of tourism projects. It is suggested that Jingzhou should add new tourism projects on the basis of existing sightseeing agriculture, improve functions and supporting facilities, make sightseeing agriculture become a superior tourist agricultural leisure Resort, vigorously develop ecological recuperation, and promote the whole of Jingzhou. Image. Four is to provide special funds to support. It is suggested that governments at all levels should attach importance and support to the development of leisure sightseeing agricultural tourism projects, increase policy support and promote the development of sightseeing agriculture in Jingzhou. Five is the unified advertising planning and publicity. It is suggested that Jingzhou improve the soft environment, and do a good job in advertising planning and publicity. To promote the whole of Jingzhou Image promotes the healthy and stable development of leisure and sightseeing agriculture projects.
There are 3 innovations in this paper: (1) the data of leisure and sightseeing agriculture in Jingzhou for the last 5 years are collected and collated, and the status of leisure and sightseeing agriculture in Jingzhou for the last 5 years is analyzed. No such work has been found before. (2) the restrictive factors of the development of leisure and sightseeing agriculture in Jingzhou are systematically analyzed. The reasons for the problem are pointed out. (3) from a certain level, the countermeasures to promote the development of leisure and sightseeing agriculture in Jingzhou are put forward, which will certainly have some guidance for promoting the development of leisure and sightseeing agriculture in Jingzhou.
There are 3 shortcomings in this paper: (1) the literature review is not comprehensive enough. There is no comprehensive collection and analysis of the achievements of leisure and sightseeing agriculture in recent years and lack of review. (2) only a brief introduction to Jingzhou city leisure and sightseeing agriculture is introduced, and the lack of scientific investigation and analysis. (3) the lack of extraction and summary of the characteristics of leisure and sightseeing agriculture in Jingzhou.

【學(xué)位授予單位】：長(zhǎng)江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F323.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王惠;;北京市民休閑消費(fèi)掃描[J];北京觀察;2006年08期

2 王健華;童畢建;;北京城市居民消費(fèi)需求變動(dòng)趨勢(shì)[J];數(shù)據(jù);2007年07期

3 丁海峰;單之卉;;北京市民購(gòu)物消費(fèi)習(xí)慣調(diào)查分析[J];數(shù)據(jù);2007年08期

4 李玉新;石云霞;;鄉(xiāng)村旅游區(qū)域合作機(jī)制的探討[J];改革與戰(zhàn)略;2008年07期

5 胡攀;肖國(guó)增;;淺談我國(guó)觀光農(nóng)業(yè)的發(fā)展[J];長(zhǎng)江大學(xué)學(xué)報(bào)(自然科學(xué)版);2012年02期

6 游艷芬;;鄉(xiāng)村旅游體驗(yàn)營(yíng)銷5E框架及發(fā)展模式探索[J];今日南國(guó)(理論創(chuàng)新版);2008年07期

7 陳美云;;臺(tái)灣休閑農(nóng)業(yè)的成功經(jīng)驗(yàn)及對(duì)大陸的啟示[J];科技情報(bào)開(kāi)發(fā)與經(jīng)濟(jì);2006年02期

8 胡敏;;我國(guó)鄉(xiāng)村旅游專業(yè)合作組織的發(fā)展和轉(zhuǎn)型——兼論鄉(xiāng)村旅游發(fā)展模式的升級(jí)[J];旅游學(xué)刊;2009年02期

9 李君茹;淺析我國(guó)觀光農(nóng)業(yè)發(fā)展現(xiàn)狀及對(duì)策[J];農(nóng)村經(jīng)濟(jì);2004年11期

10 吉曉軍;;淺論包頭市旅游觀光農(nóng)業(yè)的發(fā)展[J];內(nèi)蒙古科技與經(jīng)濟(jì);2011年12期

，

本文編號(hào)：1835380