本文選題：媒體融合 + 報(bào)紙��； 參考：《齊齊哈爾大學(xué)》2012年碩士論文

【摘要】：報(bào)紙?jiān)谌藗兊娜粘Ｉ钪刑幱谳^高的地位和具有重要的作用，是人們?nèi)〉眯畔⒌闹饕獊碓辞溃艿缴鐣?huì)的廣泛接受和高度認(rèn)可。隨著現(xiàn)代社會(huì)新興媒體的崛起和大量傳播，報(bào)業(yè)的生存現(xiàn)狀面臨越來越嚴(yán)峻的問題。但是在當(dāng)前媒體融合的大環(huán)境下，報(bào)紙的視覺形式不僅發(fā)生了很大的變化，而且報(bào)紙也找到了再次發(fā)展的機(jī)會(huì)和方法。在報(bào)紙與其他新興媒體相互融合之后，形成了電子報(bào)紙和手機(jī)報(bào)紙這樣的新視覺形式。在媒體融合背景下的印刷版報(bào)紙；報(bào)紙進(jìn)行媒體融合的動(dòng)因；報(bào)紙?jiān)谵D(zhuǎn)變之前的視覺形式和轉(zhuǎn)變之后的新視覺形式；報(bào)紙轉(zhuǎn)變之后的新視覺形式應(yīng)該具有怎樣的設(shè)計(jì)原則。這些是本文將要研究的問題。 本文分為五個(gè)部分。第一章為緒論，分析社會(huì)、文化、經(jīng)濟(jì)以及媒體融合背景下報(bào)紙的現(xiàn)實(shí)狀況。運(yùn)用相應(yīng)的方式方法，掌握報(bào)紙?jiān)诋?dāng)前的媒體環(huán)境下，國內(nèi)外的發(fā)展情況。第二章對媒體融合下的報(bào)紙進(jìn)行研究，了解報(bào)紙廣告市場喪失的嚴(yán)重性以及受到新興媒體的強(qiáng)大沖擊。分析其受眾群體被分流以及Web2.0的數(shù)字革命是報(bào)紙進(jìn)行媒體融合的動(dòng)因。為更清晰的對比出轉(zhuǎn)變后報(bào)紙的視覺形式，在第三章當(dāng)中，對印刷視覺形式報(bào)紙的優(yōu)勢與弊端進(jìn)行了研究。從視覺設(shè)計(jì)的角度，，對報(bào)紙固有視覺形式作出比較分析。第四章重點(diǎn)著力于報(bào)紙的兩種新視覺形式，具有設(shè)計(jì)感的電子報(bào)紙與開放式的手機(jī)報(bào)紙。分別總結(jié)了電子報(bào)紙與手機(jī)報(bào)紙的頁面設(shè)計(jì)原則與信息設(shè)計(jì)原則。在第五章中，則從視覺設(shè)計(jì)的角度對未來的報(bào)紙媒體形式進(jìn)行了展望與思考。本文主要是從媒體融合的背景下對報(bào)紙進(jìn)行研究，并且運(yùn)行設(shè)計(jì)的思維分析其在轉(zhuǎn)變前后視覺形式上的主要變化。
[Abstract]:Newspaper is in a higher position and plays an important role in people's daily life. It is the main source of information for people and is widely accepted and highly recognized by the society. With the rise of new media in modern society, the survival of newspaper industry is facing more and more serious problems. However, in the current environment of media integration, the visual form of newspaper has not only changed greatly, but also found the opportunity and method to develop again. New visual forms such as electronic newspapers and mobile-phone newspapers have emerged following the convergence of newspapers and other emerging media. Under the background of the media fusion, the newspaper in print; the motivation of the media fusion; the visual form before the change and the new visual form after the change; the design principle of the new visual form after the newspaper transformation. These are the problems to be studied in this paper. This paper is divided into five parts. The first chapter is the introduction, analyzing the reality of the newspaper under the background of social, cultural, economic and media integration. Using the corresponding methods, we can grasp the development of newspapers at home and abroad under the current media environment. The second chapter studies the newspapers under the media integration to understand the seriousness of the loss of the newspaper advertising market and the strong impact of the emerging media. The analysis of the streaming of the audience and the digital revolution of Web2.0 are the causes of media integration. In the third chapter, the advantages and disadvantages of printed visual newspapers are studied. From the perspective of visual design, the paper makes a comparative analysis of the inherent visual form of newspapers. Chapter four focuses on two new visual forms of newspaper, electronic newspaper with design sense and open mobile newspaper. The page design principle and information design principle of electronic newspaper and mobile newspaper are summarized respectively. In the fifth chapter, the paper looks forward to the future form of newspaper media from the angle of visual design. This paper mainly studies the newspaper under the background of media fusion, and analyzes the main changes of visual form before and after the change in the thinking of running design.
【學(xué)位授予單位】：齊齊哈爾大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G210

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