本文選題：移動(dòng)廣告 + 工作流��； 參考：《北京郵電大學(xué)》2011年碩士論文

【摘要】：近年來,移動(dòng)廣告業(yè)務(wù)無論在業(yè)務(wù)規(guī)模還是在用戶規(guī)模上都有了長(zhǎng)足發(fā)展,隨之而來的業(yè)務(wù)管理的需求量也日益增長(zhǎng),這就對(duì)移動(dòng)廣告管理平臺(tái)提出了更高的要求。 在當(dāng)前的企業(yè)中,市場(chǎng)競(jìng)爭(zhēng)異常激烈,企業(yè)的業(yè)務(wù)邏輯不可能一成不變,因?yàn)樾畔⒒纳鐣?huì)對(duì)企業(yè)的需求正在多樣化,以前那種把業(yè)務(wù)邏輯設(shè)計(jì)到系統(tǒng)中的方法對(duì)于系統(tǒng)的改變代價(jià)巨大。通過使用工作流管理系統(tǒng),在業(yè)務(wù)層面上對(duì)企業(yè)的業(yè)務(wù)邏輯進(jìn)行重構(gòu),同時(shí)通過監(jiān)控流程的運(yùn)作,來優(yōu)化流程,提高企業(yè)的運(yùn)行效率。這對(duì)當(dāng)今以效率為王的企業(yè)來說是至關(guān)重要的。 本文主要圍繞廣告管理平臺(tái)中工作流子系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)展開論述,介紹了移動(dòng)廣告業(yè)務(wù)以及移動(dòng)廣告平臺(tái)的框架體系結(jié)構(gòu),重點(diǎn)介紹了和工作流相關(guān)的功能模塊,接著介紹了移動(dòng)廣告管理平臺(tái)對(duì)業(yè)務(wù)流程的需求,進(jìn)而引出對(duì)工作流的業(yè)務(wù)流程定制化開發(fā)的需求。然后介紹了本文的核心：工作流定制化開發(fā)的設(shè)計(jì)與實(shí)現(xiàn)。 本文在工作流管理相關(guān)理論指導(dǎo)下,結(jié)合移動(dòng)廣告管理平臺(tái)實(shí)際需求,采用先易后難的研究方法,完成了廣告管理平臺(tái)中工作流子系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)。本系統(tǒng)完成了業(yè)務(wù)流程定制化開發(fā)以及系統(tǒng)對(duì)業(yè)務(wù)流程的需求。在滿足系統(tǒng)流程需求的前提下,快速的應(yīng)對(duì)流程變更需求,迅速滿足新業(yè)務(wù)流程需求。
[Abstract]:In recent years, mobile advertising business has made great progress in both business scale and user scale, and the demand for business management is also increasing, which puts forward higher requirements for mobile advertising management platform. In the current enterprises, the market competition is extremely fierce, and the business logic of the enterprises cannot remain unchanged, because the needs of the enterprises in the information-based society are diversifying. The previous approach to designing business logic into systems was costly for system changes. By using the workflow management system, the business logic of the enterprise is reconstructed at the business level, and the operation of the process is monitored to optimize the process and improve the efficiency of the enterprise. This is crucial for today's efficiency-based enterprises. This paper mainly discusses the design and implementation of workflow subsystem in advertising management platform, introduces mobile advertising business and the framework architecture of mobile advertising platform, and focuses on the functional modules related to workflow. Then it introduces the demand of mobile advertising management platform for business process, and then leads to the demand of customized development of workflow business process. Then introduces the core of this paper: the design and implementation of workflow customization development. Under the guidance of workflow management theory and the actual demand of mobile advertising management platform, this paper completes the design and implementation of workflow subsystem in advertising management platform by using the research method of first easy and later difficult. The system has completed the customized development of business process and the system requirements for business processes. Under the premise of satisfying the system process requirements, the new business process needs can be met quickly.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：TP311.52

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本文編號(hào)：1819782