本文選題：網(wǎng)絡(luò)廣告 + Banner設(shè)計(jì)�。� 參考：《昆明理工大學(xué)》2013年碩士論文

【摘要】：互聯(lián)網(wǎng)絡(luò)的迅猛發(fā)展,使信息傳播業(yè)面臨一場深刻的變革。技術(shù)專家NovaSpivack認(rèn)為,互聯(lián)網(wǎng)的發(fā)展以十年為一個周期,自從1994年互聯(lián)網(wǎng)上開設(shè)廣告業(yè)務(wù)以來,如今網(wǎng)絡(luò)廣告即將迎來它的第三個十年�；ヂ�(lián)網(wǎng)發(fā)展速度之迅猛,使我們不得不想盡辦法緊跟其步伐。 Banner廣告條是網(wǎng)絡(luò)廣告最初采用的形式,也是網(wǎng)絡(luò)廣告的主要形式,從某種意義上來講,網(wǎng)絡(luò)廣告的Banner設(shè)計(jì)是基于網(wǎng)絡(luò)環(huán)境的視覺傳達(dá)藝術(shù)設(shè)計(jì),與傳統(tǒng)的視覺傳達(dá)設(shè)計(jì)從內(nèi)容和形式方面都有鮮明的特色,瀏覽者只要點(diǎn)擊它,就可以進(jìn)一步得到更加詳細(xì)的信息。 但據(jù)調(diào)查顯示,Banner廣告條的近幾年的點(diǎn)擊率非常低,影響網(wǎng)絡(luò)廣告的因素可以分為網(wǎng)絡(luò)Banner廣告發(fā)布網(wǎng)站因素、Banner廣告自身因素、廣告受眾的因素等三類。 本文將從Banner廣告條的自身因素,即背景、圖片、文字、Button以及投放環(huán)境等幾個方面入手,分析如何用恰當(dāng)?shù)姆绞竭M(jìn)行網(wǎng)絡(luò)Banner廣告條的設(shè)計(jì)制作,提升它的吸引力,從而把信息準(zhǔn)確的傳遞給用戶,增加它的廣告效應(yīng)。
[Abstract]:With the rapid development of the Internet, the information dissemination industry is facing a profound change. NovaSpivack, a technology expert, says the Internet has grown in a 10-year cycle, and since it started advertising on the Internet in 1994, online advertising is now approaching its third decade. With the rapid development of the Internet, we have to try our best to keep pace with it. Banner advertising bar is the first form of network advertising, but also the main form of network advertising. In a sense, the Banner design of network advertising is visual communication art design based on network environment. With the traditional visual communication design both in content and form, visitors can get more detailed information by clicking on it. However, according to the investigation, the click rate of the banner is very low in recent years. The factors that affect the online advertising can be divided into three categories: the factors of Banner advertising publishing website, the factors of advertising itself, the factors of advertising audience and so on. In this paper, we will analyze how to design and manufacture the Banner advertising bar in an appropriate way from the aspects of background, picture, text and environment, so as to enhance its attractiveness. In order to accurately transfer the information to the user, increase its advertising effect.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J524.3

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