本文選題：績(jī)效考評(píng) + 績(jī)效考評(píng)方案��； 參考：《大連理工大學(xué)》2006年碩士論文

【摘要】：中國(guó)的廣告行業(yè)作為經(jīng)濟(jì)發(fā)展的風(fēng)向標(biāo)，隨著近年來(lái)中國(guó)經(jīng)濟(jì)的騰飛發(fā)展迅速。隨著市場(chǎng)規(guī)范程度不斷加強(qiáng)以及與跨國(guó)廣告集團(tuán)之間爭(zhēng)奪市場(chǎng)和客戶的競(jìng)爭(zhēng)愈發(fā)嚴(yán)峻，廣告人才的競(jìng)爭(zhēng)也隨之加劇。因此，人力資源管理成為企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的核心。績(jī)效考評(píng)作為績(jī)效管理的重要環(huán)節(jié)，是增強(qiáng)企業(yè)凝聚力、樹(shù)立團(tuán)隊(duì)意識(shí)、持續(xù)改進(jìn)員工績(jī)效的有力工具；是企業(yè)實(shí)現(xiàn)其戰(zhàn)略目標(biāo)、戰(zhàn)略體系的過(guò)程進(jìn)行控制的一種重要機(jī)制�？�(jī)效考評(píng)是指運(yùn)用一套系統(tǒng)的科學(xué)的規(guī)范、程序和方法，對(duì)組織成員的工作狀況和工作結(jié)果進(jìn)行的、以事實(shí)為依據(jù)的考核和評(píng)價(jià)。而合理科學(xué)的考評(píng)方案是績(jī)效考評(píng)發(fā)揮積極作用的關(guān)鍵。 本文的研究對(duì)象T公司是一家以戶外廣告為主營(yíng)業(yè)務(wù)的企業(yè)，，其原有的績(jī)效考評(píng)方案已經(jīng)不能夠適應(yīng)企業(yè)戰(zhàn)略發(fā)展的需要，存在著很多的問(wèn)題。為此，本文沿著提出問(wèn)題、分析問(wèn)題、解決問(wèn)題的邏輯思維脈絡(luò)，運(yùn)用統(tǒng)計(jì)分析和實(shí)證研究相結(jié)合的研究方法，提出并分析了T公司績(jī)效考評(píng)方案存在的問(wèn)題；然后結(jié)合經(jīng)典管理理論——目標(biāo)管理，以及目前被廣泛應(yīng)用的系統(tǒng)考評(píng)技術(shù)—關(guān)鍵績(jī)效指標(biāo)考評(píng)，對(duì)公司績(jī)效考評(píng)方案進(jìn)行了再設(shè)計(jì)。 希望通過(guò)對(duì)績(jī)效考評(píng)方案的研究與再設(shè)計(jì)，對(duì)公司員工的績(jī)效進(jìn)行客觀公正的評(píng)價(jià)，激勵(lì)員工改善績(jī)效、自我發(fā)展，促進(jìn)企業(yè)的業(yè)績(jī)提升，同時(shí)使企業(yè)的人力資源管理更加完善。
[Abstract]:As the vane of economic development, China's advertising industry has developed rapidly in recent years with the rapid development of China's economy. As the standard of the market is constantly strengthened and the competition for the market and customers is becoming more and more severe with the transnational advertising groups, the competition of advertising talents is aggravated. Therefore, the management of human resources has become the competitive advantage of the enterprise. As an important part of performance management, performance evaluation is a powerful tool for enhancing enterprise cohesion, establishing team consciousness and improving employee performance. It is an important mechanism for the enterprise to realize its strategic goal and control the process of the strategic system. Performance evaluation refers to the use of a set of systematic scientific norms, procedures and methods. The assessment and evaluation of the working conditions and results of the members of the organization are based on the facts, and a reasonable and scientific evaluation scheme is the key to the positive role of performance evaluation.
The research object of this article, T company, is a business based on outdoor advertising, and its original performance evaluation scheme has not been able to adapt to the needs of the strategic development of the enterprise, and there are many problems. Therefore, this article follows the problems, analyses the problems, solve the logical thread of the problem, and makes use of statistical analysis and empirical research. According to the research method, this paper puts forward and analyzes the problems in the performance evaluation scheme of T company, and then combines the classic management theory, the target management, and the critical performance evaluation of the system evaluation technology, which is widely used at present, and makes a re plan to the company performance evaluation scheme.
It is hoped that through the research and redesign of the performance evaluation scheme, the performance of the employees will be evaluated objectively and impartially, and the employees will be encouraged to improve their performance, develop themselves, promote the performance of the enterprises and improve the management of human resources.

【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2006
【分類號(hào)】：F272.92

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 吳麗燕;H公司績(jī)效考核方案分析[D];華北電力大學(xué)（北京）;2008年

2 金晶;凱斯機(jī)械公司戰(zhàn)略轉(zhuǎn)型過(guò)程中的薪酬管理問(wèn)題研究[D];吉林大學(xué);2012年

3 林U

本文編號(hào)：1797020