發(fā)布時(shí)間：2018-04-23 21:48

  本文選題：媒體動(dòng)畫(huà)廣告 + 多維空間　； 參考：《山東大學(xué)》2010年碩士論文

【摘要】： 中國(guó)媒體廣告動(dòng)畫(huà)片的創(chuàng)新和發(fā)展,是媒體廣告界一直探討的話題,關(guān)系到中國(guó)的藝術(shù)設(shè)計(jì)領(lǐng)域和軟件信息產(chǎn)業(yè)的發(fā)展。 中國(guó)媒體廣告動(dòng)畫(huà)片面對(duì)國(guó)際競(jìng)爭(zhēng)的壓力,國(guó)內(nèi)媒體廣告產(chǎn)業(yè)界進(jìn)行了一系列的反思和探索,并在不斷嘗試之中,最終發(fā)現(xiàn)了走“藝術(shù)與科學(xué)”結(jié)合的道路,才能有助于媒體動(dòng)畫(huà)廣告不斷地走向成功。 本文的主要工作是對(duì)媒體廣告動(dòng)畫(huà)設(shè)計(jì)的領(lǐng)域進(jìn)行視覺(jué)圖像的多層次空間的制作、合成技術(shù)進(jìn)行探索,嘗試性地提出了媒體廣告動(dòng)畫(huà)的主景空間、次景空間設(shè)計(jì)理念,以及在該理念的指導(dǎo)下進(jìn)行主景空間和次景空間的技術(shù)制作和技術(shù)合成,充分地呈現(xiàn)出具有空間的多維性、圖像畫(huà)面多角度的視覺(jué)、聽(tīng)覺(jué)的傳媒作品。 本文為了達(dá)到更好的主景空間、次景空間的視覺(jué)效果,將采用以下方法對(duì)《杭州西湖茶文化博覽會(huì)》的媒體動(dòng)畫(huà)廣告的設(shè)計(jì)與技術(shù)制作項(xiàng)目方面進(jìn)行了分析：針對(duì)《杭州西湖茶文化博覽會(huì)》的地域特色、人文特色進(jìn)行了文本構(gòu)思→確立了設(shè)計(jì)方案→進(jìn)行分組素材建�！尉胺昼R頭設(shè)計(jì)制作→主景分鏡頭設(shè)計(jì)制作→分鏡頭合成→多維空間剪輯合成→選定調(diào)整格式→輸出文件刻錄光盤(pán)→項(xiàng)目結(jié)束并總結(jié)。 本文在通過(guò)上述方法對(duì)《杭州西湖茶文化博覽會(huì)》媒體廣告的動(dòng)畫(huà)的制作技術(shù)進(jìn)行研究性分析和理論方面的總結(jié),同時(shí),還對(duì)媒體動(dòng)畫(huà)廣告作品今后的設(shè)計(jì)發(fā)展和技術(shù)制作的趨勢(shì)進(jìn)行了探討和分析,媒體動(dòng)畫(huà)廣告設(shè)計(jì)與技術(shù)制作應(yīng)走“藝術(shù)與科學(xué)”相結(jié)合之路。
[Abstract]:The innovation and development of Chinese media advertising animation is a topic that the media advertisement circles have been discussing all the time. It is related to the development of Chinese art design field and software information industry. Facing the pressure of international competition, China's media advertising animation industry has carried out a series of reflections and explorations in the field of domestic media advertising, and has finally discovered the road of combining art and science. In order to help the media animation advertising continues to be successful. The main work of this paper is to make the multi-level space of visual image in the field of media advertising animation design, to explore the synthetic technology, and to try to put forward the main scene space and the secondary scene space design idea of media advertising animation. Under the guidance of this concept, the main scene space and the secondary scene space are produced and synthesized, which fully presents the media works with multi-dimensional space, multi-angle visual and auditory images. In order to achieve a better main scene space, the visual effect of secondary space, The following methods will be used to analyze the design and technical project of the media animation advertisement of "Hangzhou West Lake Tea Culture Expo": according to the regional characteristics of "Hangzhou West Lake Tea Culture Expo", Humanism characteristic carries on the text conceive and establishes the design plan to carry on the grouping material modeling to the sub-scene sub-lens design production and the main scene sub-lens design production to divide the lens synthesis and the multi-dimensional spatial clip synthesis to select the adjustment format The output document is recorded on CD-ROM and the project is concluded and summarized. Through the above methods, this paper makes a research analysis and theoretical summary on the animation production technology of the media advertisement in "Hangzhou West Lake Tea Culture Expo", and at the same time, This paper also discusses and analyzes the design development and the trend of technical production of media animation advertising works in the future. The combination of art and science should be taken in the design and production of media animation advertisements.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類(lèi)號(hào)】：TP317.4

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