本文選題：本土動(dòng)畫 + 角色群��； 參考：《湖南大學(xué)》2008年碩士論文

【摘要】： 在政策大力扶持動(dòng)畫產(chǎn)業(yè)的今天,本土動(dòng)畫已經(jīng)成為當(dāng)今社會(huì)關(guān)注的熱點(diǎn)。然而當(dāng)前眾多的本土作品中,普遍存在著角色群視覺形象風(fēng)格雜糅不成體系的現(xiàn)象,影響了民族文化的傳承以及本土動(dòng)畫的品牌的建立和傳播,阻礙了動(dòng)畫產(chǎn)業(yè)的健康和可持續(xù)發(fā)展。因此,學(xué)習(xí)先進(jìn)國(guó)家的成功經(jīng)驗(yàn),結(jié)合各學(xué)科相關(guān)知識(shí),提出科學(xué)的設(shè)計(jì)原則與方法,創(chuàng)造出成功的本土動(dòng)畫角色群視覺形象,對(duì)于改變當(dāng)前本土動(dòng)畫落后和的現(xiàn)狀具有重要意義。 本文首先對(duì)角色群及相關(guān)概念進(jìn)行了定義,從動(dòng)畫產(chǎn)業(yè)鏈角度就內(nèi)容、制作、播出、衍生產(chǎn)品和最終客戶幾個(gè)環(huán)節(jié)的現(xiàn)狀進(jìn)行分析。從動(dòng)畫角色群視覺形象的現(xiàn)狀出發(fā),分別從造型技法層面總結(jié)歸納了個(gè)體動(dòng)畫角色的設(shè)計(jì)方法,從文化層面分析了動(dòng)畫產(chǎn)業(yè)大國(guó)的文化對(duì)其動(dòng)畫角色的影響,從經(jīng)濟(jì)層面分別對(duì)外在因素和內(nèi)在因素進(jìn)行了剖析。 本文以傳播學(xué)、廣告學(xué)的理論知識(shí)為基礎(chǔ),提出了動(dòng)畫角色群視覺形象設(shè)計(jì)的原則,通過研究國(guó)外優(yōu)秀案例分析國(guó)內(nèi)動(dòng)畫存在問題。以符號(hào)學(xué)相關(guān)知識(shí)為指導(dǎo)總結(jié)了個(gè)體角色形象的設(shè)計(jì)方法,繼而總結(jié)提煉出普遍公式以適用與角色群的形象設(shè)計(jì),并綜合符號(hào)語(yǔ)義上的深層結(jié)構(gòu)關(guān)系,建立解讀動(dòng)畫角色群關(guān)系的完整模式。 最后系統(tǒng)化設(shè)計(jì)思路,結(jié)合前文所總結(jié)的設(shè)計(jì)原則和方法,擬制定了完整的角色群視覺設(shè)計(jì)的流程圖,對(duì)動(dòng)畫創(chuàng)作相關(guān)人員具有一定的借鑒價(jià)值。
[Abstract]:In the policy support animation industry today, local animation has become the focus of attention. However, in the current numerous local works, there is a phenomenon that the visual image style of the characters and groups is mixed and not systematic, which affects the inheritance of the national culture and the establishment and dissemination of the local animation brand. It hinders the healthy and sustainable development of animation industry. Therefore, learning from the successful experiences of advanced countries and combining the relevant knowledge of various disciplines, scientific design principles and methods are put forward to create a successful visual image of local animation characters. For changing the current local animation backward and the status quo has important significance. This paper first defines the role group and related concepts, and analyzes the current situation of content, production, broadcasting, derivative products and final customers from the perspective of animation industry chain. Starting from the present situation of the visual image of the animation character group, this paper summarizes the design methods of the individual animation character from the modeling technique level, and analyzes the influence of the culture of the big animation industry on the animation character from the cultural level. From the economic level, the external factors and internal factors are analyzed. Based on the theoretical knowledge of communication and advertising, this paper puts forward the principles of visual image design of animation characters and groups, and analyzes the problems existing in domestic animation by studying foreign excellent cases. Under the guidance of semiotics knowledge, this paper summarizes the design method of individual character image, then summarizes the general formula to apply to the image design of role group, and synthesizes the deep structure relation of symbol semantics. To establish a complete model for interpreting the relationship between animation characters and groups. Finally, the systematic design ideas, combined with the design principles and methods summarized above, to formulate a complete role group visual design flow chart, which has a certain reference value for animation creation related personnel.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：J954

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前5條

1 田曉璇;動(dòng)畫造型創(chuàng)作的中國(guó)繪畫元素應(yīng)用與創(chuàng)新[D];西北大學(xué);2011年

2 肖永杰;敦煌故事畫在動(dòng)畫造型設(shè)計(jì)中的應(yīng)用研究[D];蘭州大學(xué);2012年

3 許素君;楚美術(shù)造型方法在動(dòng)畫形象設(shè)計(jì)中的研究[D];湖北工業(yè)大學(xué);2012年

4 郝翰;中國(guó)神話傳說(shuō)角色動(dòng)畫造型中的傳統(tǒng)繪畫元素研究[D];西北大學(xué);2012年

5 何君華;中山動(dòng)漫產(chǎn)業(yè)發(fā)展模式研究[D];電子科技大學(xué);2012年

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本文編號(hào)：1789654