本文選題：報紙廣告 + 生命力��； 參考：《西南交通大學(xué)》2013年碩士論文

【摘要】：報紙廣告的生命力設(shè)計的研究即是從生命力的視覺注意力的強(qiáng)弱和時間的長短的角度來研究報紙廣告在報紙這個傳統(tǒng)媒介滋生下的一種特殊的信息語言。報紙廣告的生命力設(shè)計作用可以提升報紙廣告的注目率,美化報紙版面,有助于提升報社品牌形象,提高報紙的銷售,延長它的生命周期,可以達(dá)到廣告營銷效果的最大化。為此提出報紙廣告生命力設(shè)計研究為論題,為報社編輯和廣告設(shè)計師對如何增強(qiáng)報紙廣告的視覺生命力和時間生命力設(shè)計提供方向和理論依據(jù)。 本文的核心論點是在基于報紙?zhí)卣飨碌膱蠹垙V告的生命力設(shè)計研究,具體而言是指利用一些獨具報紙?zhí)卣髟嘏c報紙廣告的設(shè)計視覺元素相結(jié)合做出的具有生命力的報紙廣告。通過圍繞這些核心展開對現(xiàn)有的國內(nèi)外報紙廣告的表現(xiàn)方法的現(xiàn)狀進(jìn)行分析總結(jié)、從而發(fā)現(xiàn)問題,到最后再圍繞報紙廣告的視覺生命力和時間生命力的核心問題,結(jié)合國內(nèi)外一些具有創(chuàng)意的報紙廣告設(shè)計方法,研究出報紙廣告的生命力設(shè)計方法。 本文第一章,敘述了課題的研究背景和提出報紙廣告存在那些問題、現(xiàn)狀、以及內(nèi)容、目標(biāo)與方法。第二章主要是論述了報紙廣告的發(fā)展,詳細(xì)的解釋了報紙廣告和生命力的概念。第三章總結(jié)報紙廣告的生命力設(shè)計研究的意義,第四章對報紙廣告的視覺元素做出分析。最后根據(jù)報紙的特征和廣告的設(shè)計要素,結(jié)合國內(nèi)外優(yōu)秀的廣告設(shè)計方法,總結(jié)出報紙廣告生命力設(shè)計的表達(dá)方法。
[Abstract]:The research on the vitality design of newspaper advertisement is to study the special information language of newspaper advertisement in the traditional medium of newspaper from the point of view of the visual attention of vitality and the length of time. The vitality design function of newspaper advertisement can enhance the attention rate of newspaper advertisement, beautify newspaper layout, promote newspaper brand image, improve newspaper sales, prolong its life cycle, and achieve the maximum effect of advertising marketing. This paper puts forward the research of newspaper advertisement vitality design as the topic, and provides the direction and theoretical basis for newspaper editor and advertisement designer on how to enhance the visual vitality and time vitality design of newspaper advertisement. The key point of this paper is to study the vitality design of newspaper advertising based on newspaper features, specifically refers to the combination of some unique newspaper feature elements and the design visual elements of newspaper advertising to make newspaper advertisements with vitality. Through the analysis and summary of the present situation of the present performance methods of the newspaper advertisement at home and abroad around these cores, we can find out the problem, and finally focus on the core problem of the visual vitality and the time vitality of the newspaper advertisement. Combining with some creative methods of newspaper advertisement design at home and abroad, this paper studies the vitality design method of newspaper advertisement. The first chapter describes the research background of the subject and the problems, present situation, contents, objectives and methods of newspaper advertising. The second chapter mainly discusses the development of newspaper advertisement, explains the concept of newspaper advertisement and vitality in detail. The third chapter summarizes the significance of the vitality design of newspaper advertising, the fourth chapter analyzes the visual elements of newspaper advertising. Finally, according to the characteristics of newspapers and advertising design elements, combined with the excellent advertising design methods at home and abroad, summed up the expression method of newspaper advertising vitality design.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J524

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相關(guān)期刊論文 前2條

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本文編號：1789594