本文選題：時(shí)尚雜志 + 視覺設(shè)計(jì)��； 參考：《西安理工大學(xué)》2008年碩士論文

【摘要】： “讀圖時(shí)代”的到來讓生活節(jié)奏越來越快的人們接受越來越多的信息,新的閱讀導(dǎo)向改變并且提升了大眾的視覺欣賞品位。為了滿足受眾日益挑剔的閱讀胃口,時(shí)尚雜志版面的編排已經(jīng)不能滿足于扮演傳達(dá)信息輔助手段的角色,也不再是簡(jiǎn)單地起著調(diào)節(jié)文字、減輕閱讀壓力的功能,它必須以獨(dú)特的視覺語言姿態(tài),擔(dān)負(fù)起傳統(tǒng)刊物設(shè)計(jì)不可能實(shí)現(xiàn)的作用,成為雜志內(nèi)容表現(xiàn)方式重要的環(huán)節(jié),以滿足大眾的要求——除了接受雜志帶來的文字、圖像信息以外還要給予他們色彩的、形象的、直接的視覺愉悅,開啟與讀者完美溝通的立體通道。成功的雜志設(shè)計(jì)理念的落實(shí),對(duì)贏得讀者忠實(shí)度,擴(kuò)大期刊發(fā)行量,吸引目標(biāo)廣告客戶,最終實(shí)現(xiàn)占有廣告市場(chǎng)功不可沒。 基于時(shí)尚雜志版面設(shè)計(jì)理念的重要地位,對(duì)其設(shè)計(jì)的研究就成為成功做好刊物的一大要素。雜志以何種姿態(tài)抓住目標(biāo)讀者,穩(wěn)固自己的地位?在市場(chǎng)定位細(xì)化與讀者群細(xì)分的今天,雜志只有找到自己的方向,確立獨(dú)特風(fēng)格,做到從內(nèi)容到形式都有識(shí)別性與延續(xù)性,塑造并堅(jiān)持自己的形象,才能不被目標(biāo)讀者群拋棄,才能在競(jìng)爭(zhēng)中有自己標(biāo)識(shí)性優(yōu)勢(shì),于此,雜志的設(shè)計(jì)風(fēng)格在整個(gè)刊物形象塑造流程中不僅扮演著先頭兵的角色,更是期刊實(shí)現(xiàn)時(shí)尚品牌化至關(guān)重要的標(biāo)志。 本文對(duì)時(shí)尚類雜志的特點(diǎn)、分類進(jìn)行歸納;對(duì)其存在的問題進(jìn)行掃描;從封面、內(nèi)文、廣告三方面著手分析其視覺規(guī)律;并以實(shí)踐為基礎(chǔ),提出了時(shí)尚類雜志視覺設(shè)計(jì)的企劃與規(guī)范,闡明了各職能在工作流程中的角色與作用。望通過此課題更一步接近省時(shí)、省力、出彩的設(shè)計(jì)理想,讓設(shè)計(jì)為雜志、讀者、市場(chǎng)的三方和諧暢通加分。
[Abstract]:The arrival of "the Age of Reading Pictures" makes people who live more and more quickly accept more and more information, and the new reading orientation changes and improves the visual taste of the public. In order to satisfy the increasingly picky reading appetite of the audience, the layout of fashion magazines can no longer be satisfied with the role of a means of conveying information, nor is it simply a function of regulating the text and reducing the pressure of reading. It must take on a unique visual language posture, assume the impossible role of traditional publication design, and become an important link in the way magazine content is expressed in order to meet the needs of the masses-in addition to accepting the words brought by the magazine. In addition to image information, they also give them color, image, direct visual pleasure, open the perfect communication with the reader three-dimensional channel. The successful magazine design idea can win the loyalty of readers, enlarge the circulation of periodicals, attract the target advertisers, and finally achieve the goal of occupying the advertising market. Based on the important position of fashion magazine layout design concept, the research on its design has become a major element of successful publication. What kind of attitude does the magazine hold on to the target audience and secure its position? Today, when the market position is refined and the readership is subdivided, the magazine can only find its own direction, establish its unique style, identify and continue from content to form, mold and stick to its own image, so that it can not be abandoned by the target readers. The magazine's design style not only plays the role of forerunner in the process of creating the image of the magazine, but also is the most important symbol to realize the fashion brand of the journal. This paper sums up the characteristics of fashion magazines, classifies them, scans their existing problems, analyzes their visual rules from three aspects of cover, text and advertisement, and takes practice as the basis. This paper puts forward the planning and specification of visual design for fashion magazines, and expounds the roles and functions of each function in the workflow. Hope through this subject closer to save time, labor, brilliant design ideal, so that the design for magazine, readers, the market of the three harmonious and unblocked points.
【學(xué)位授予單位】：西安理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：TS881;J524

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 石泓純;美國二十世紀(jì)40-60年代雜志版面設(shè)計(jì)研究[D];蘇州大學(xué);2011年

2 李加怡;服飾時(shí)尚信息網(wǎng)站界面的視覺效果研究[D];東華大學(xué);2012年

3 姚婧;淺論我國時(shí)尚類雜志人力資源管理的困境與出路[D];中國政法大學(xué);2010年

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本文編號(hào)：1784691