本文選題：絕對(duì) + 伏特加��； 參考：《銷售與市場(chǎng)》2008年35期

【摘要】：絕對(duì)伏特加能在短時(shí)間內(nèi)從默默無聞到享譽(yù)世界,其成功的廣告策略功不可沒。絕對(duì)伏特加系列廣告以創(chuàng)新為靈魂,巧妙地運(yùn)用各種敘事手段,融合時(shí)裝、音樂、美術(shù)等藝術(shù)元素,不僅把產(chǎn)品勾勒得美輪美奐,還將時(shí)尚、前衛(wèi)、優(yōu)雅的品牌個(gè)性演繹得淋漓盡致。
[Abstract]:Absolute vodka can in a short period of time from obscurity to fame in the world, its successful advertising strategy. Absolute vodka series ads take innovation as the soul, skillfully use all kinds of narrative means, fuse the artistic elements such as fashion, music, fine arts, etc., not only outline the products to be beautiful, but also fashion, avantgarde, etc. Elegant brand personality deducts incisively and vividly.
【作者單位】： 河北經(jīng)貿(mào)大學(xué);
【分類號(hào)】：F713.8
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本文編號(hào)：1784541