本文選題：廣告設(shè)計(jì) + 實(shí)踐教學(xué)　； 參考：《中小企業(yè)管理與科技(下旬刊)》2015年05期

【摘要】：伴隨著我國(guó)經(jīng)濟(jì)的不斷發(fā)展,增加了對(duì)于藝術(shù)設(shè)計(jì)人才的需求,但目前高校專業(yè)設(shè)置和缺乏指導(dǎo)的實(shí)踐教學(xué)已經(jīng)不能夠滿足社會(huì)對(duì)于設(shè)計(jì)人才的需求,造成這種現(xiàn)狀的重要原因在于,廣告設(shè)計(jì)課程沒有明確的課程定位,從而造成廣告設(shè)計(jì)課程和社會(huì)實(shí)際需求的不符,還有就是廣告設(shè)計(jì)課程理論和實(shí)踐結(jié)合不到位。所以,改變這種現(xiàn)狀就必須做好廣告設(shè)計(jì)實(shí)踐教學(xué)的革新,本文針對(duì)當(dāng)前廣告設(shè)計(jì)的現(xiàn)狀進(jìn)一步探索提升廣告設(shè)計(jì)實(shí)踐教學(xué)的有效措施。
[Abstract]:With the development of economy in our country, the demand for art and design talents has been increased. However, at present, the professional setting and the lack of guidance of practical teaching in colleges and universities can no longer meet the needs of the society for design talents. The important reason for this situation lies in the fact that the advertising design curriculum does not have a clear curriculum orientation, which leads to the discrepancy between the advertising design curriculum and the actual needs of the society, and that the advertising design curriculum theory and practice are not well integrated. Therefore, to change this situation, we must do a good job in advertising design practice teaching innovation, this article aims at the current situation of advertising design to further explore the promotion of advertising design practice teaching effective measures.
【作者單位】： 重慶師范大學(xué)涉外商貿(mào)學(xué)院;
【分類號(hào)】：G642.4;J524.3-4

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

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本文編號(hào)：1782261