本文選題：風(fēng)格化 + 時(shí)尚性　； 參考：《河北科技大學(xué)》2012年碩士論文

【摘要】：設(shè)計(jì)語(yǔ)言是設(shè)計(jì)師與讀者進(jìn)行交流的工具。一本雜志會(huì)向讀者訴說(shuō)它的內(nèi)容和功能等等，一本好的DM雜志的設(shè)計(jì)語(yǔ)言，一方面可以幫助讀者記住本雜志的特性；另一方面也可以幫助廣告客戶為本雜志的廣告產(chǎn)品做成功的宣傳。所以運(yùn)用風(fēng)格化的版面設(shè)計(jì)體現(xiàn)雜志特性的設(shè)計(jì)語(yǔ)言是非常重要的。 DM雜志可以將自己的風(fēng)格化產(chǎn)品區(qū)別于競(jìng)爭(zhēng)對(duì)手的產(chǎn)品。每一本雜志都有自己的設(shè)計(jì)語(yǔ)言，這些設(shè)計(jì)語(yǔ)言幫助讀者通過(guò)雜志的外觀造型、色彩、功能方式、外包裝等各方面去識(shí)別商家的產(chǎn)品。風(fēng)格化板式設(shè)計(jì)在DM雜志中成功的應(yīng)用，使得讀者對(duì)設(shè)計(jì)的認(rèn)識(shí)更上一層；同時(shí)，商家之間的產(chǎn)品的競(jìng)爭(zhēng)進(jìn)而使得廣告宣傳設(shè)計(jì)成為了體現(xiàn)產(chǎn)品差異化的最有利的武器，也是將是培養(yǎng)消費(fèi)者品牌認(rèn)知的重要通路。使我國(guó)DM雜志設(shè)計(jì)擁有中華民族獨(dú)有的文化內(nèi)涵和設(shè)計(jì)風(fēng)格。本文通過(guò)對(duì)DM雜志可以將自己的風(fēng)格化廣告設(shè)計(jì)區(qū)別于競(jìng)爭(zhēng)對(duì)手的廣告。同時(shí)，希望能夠?qū)M雜志風(fēng)格化平面設(shè)計(jì)進(jìn)行更深入的探討，，研究雜志設(shè)計(jì)的時(shí)尚性與世界性融通的意義及方法，深入研究如何提升我國(guó)DM雜志的設(shè)計(jì)水平。
[Abstract]:Design language is a tool for designers to communicate with readers.A magazine will tell readers about its content and functions and so on. A good design language of DM magazine can help readers remember the characteristics of the magazine on the one hand;On the other hand, it can help advertisers to promote the magazine's advertising products successfully.So it is very important to use stylized layout to embody magazine features.DM magazine can distinguish its stylized products from those of competitors.Each magazine has its own design language, which helps readers identify their products through the magazine's appearance, color, function, packaging, etc.The successful application of stylized board design in DM magazine makes readers know more about design. At the same time, the competition among merchants makes advertising design the most favorable weapon to reflect product differentiation.It will also be an important way to cultivate consumer brand awareness.DM magazine design in China has the unique cultural connotation and design style of the Chinese nation.Through DM magazine, we can distinguish our stylized advertising design from that of competitors.At the same time, it is hoped that the stylized graphic design of DM magazine can be discussed more deeply, the significance and method of fashion and cosmopolitan integration of magazine design can be studied, and how to improve the design level of DM magazine in China will be studied in depth.
【學(xué)位授予單位】：河北科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J524

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 花景勇;設(shè)計(jì)語(yǔ)言中的形態(tài)修辭[J];南京藝術(shù)學(xué)院學(xué)報(bào)(美術(shù)及設(shè)計(jì)版);2001年02期

2 劉成紀(jì);;重談中國(guó)美學(xué)意境之誕生[J];求是學(xué)刊;2006年05期

3 黃蓉,邵曉峰;中國(guó)畫(huà)寫(xiě)意論[J];南京林業(yè)大學(xué)學(xué)報(bào)(人文社會(huì)科學(xué)版);2004年01期

本文編號(hào)：1760431