本文選題：網(wǎng)絡(luò)環(huán)境 + 商標(biāo)侵權(quán)�。� 參考：《湘潭大學(xué)》2012年碩士論文

【摘要】：互聯(lián)網(wǎng)作為一種新型的信息交互方式，推動了電子商務(wù)的飛速發(fā)展，也急劇改變了社會的交易方式，這使得互聯(lián)網(wǎng)環(huán)境下商標(biāo)侵權(quán)方式及其發(fā)生作用的機(jī)理也隨之發(fā)生變化。這給我們傳統(tǒng)的侵犯商標(biāo)權(quán)理論帶來新的挑戰(zhàn)。傳統(tǒng)商標(biāo)理論認(rèn)為，區(qū)別商品或服務(wù)來源是商標(biāo)的最基本功能，并以此為基礎(chǔ)確立了混淆原則作為商標(biāo)侵權(quán)的認(rèn)定標(biāo)準(zhǔn)。網(wǎng)絡(luò)侵犯商標(biāo)權(quán)雖然是傳統(tǒng)侵犯商標(biāo)權(quán)在網(wǎng)絡(luò)領(lǐng)域的延伸，卻也有很多有別于傳統(tǒng)侵犯商標(biāo)權(quán)的新特點(diǎn)。這種侵犯商標(biāo)權(quán)方式的隱蔽性、復(fù)雜性,我國的商標(biāo)法及其他相關(guān)法律對此的涉及很少，使得在網(wǎng)絡(luò)環(huán)境下商標(biāo)侵權(quán)認(rèn)定相當(dāng)困難，這就要求對此作進(jìn)一步的厘清和研究。 全文共分4部分，第1章緒論，大體介紹了文章的研究背景及意義，研究現(xiàn)狀，研究方法與思路及本文的創(chuàng)新點(diǎn)。 第2章簡要介紹了電子商務(wù)的發(fā)展規(guī)模，對網(wǎng)絡(luò)環(huán)境中的商標(biāo)使用方式進(jìn)行了梳理和概括，相比傳統(tǒng)商標(biāo)單純的用在商品或廣告中不同的是，網(wǎng)絡(luò)商標(biāo)不僅可以脫離商品獨(dú)立的在網(wǎng)上大行其道，而且商標(biāo)使用的途徑有將其注冊為域名、用作鏈接標(biāo)志、搜素引擎中用為關(guān)鍵詞、設(shè)計成網(wǎng)頁圖標(biāo)等多種形式。而后在對比描述網(wǎng)絡(luò)商品交易與傳統(tǒng)商品交易的基礎(chǔ)上分析網(wǎng)絡(luò)環(huán)境下侵犯商標(biāo)權(quán)行為出現(xiàn)的諸多新變化。 第3章在上述網(wǎng)絡(luò)侵犯商標(biāo)權(quán)特點(diǎn)的基礎(chǔ)上結(jié)合傳統(tǒng)侵犯商標(biāo)權(quán)的判定標(biāo)準(zhǔn)論述了網(wǎng)絡(luò)環(huán)境下典型的隱性侵犯商標(biāo)權(quán)與顯性侵犯商標(biāo)權(quán)的判定標(biāo)準(zhǔn)，雖然商標(biāo)混淆可能性標(biāo)準(zhǔn)作為認(rèn)定侵犯商標(biāo)權(quán)行為的根本標(biāo)準(zhǔn)，其基礎(chǔ)性地位并沒有被動搖，但是具體到網(wǎng)絡(luò)環(huán)境下侵犯商標(biāo)權(quán)的判定標(biāo)準(zhǔn)時還是有變化。網(wǎng)絡(luò)環(huán)境下的隱性侵犯商標(biāo)權(quán)由于其隱形性（例如商標(biāo)是埋置在元標(biāo)簽中），用戶看不到，機(jī)器才能識別，判定更為困難，筆者在這一章節(jié)重點(diǎn)闡述了隱性侵犯商標(biāo)權(quán)的特殊構(gòu)成要件即行為人的意圖。 第4章主要對網(wǎng)絡(luò)環(huán)境下侵犯商標(biāo)權(quán)的判定問題進(jìn)行了重點(diǎn)分析，對于網(wǎng)絡(luò)環(huán)境下侵犯商標(biāo)權(quán)的判定主體、原則和具體判定因素進(jìn)行了詳細(xì)分析論述并提出了自己的看法。
[Abstract]:As a new type of information interaction, the Internet promotes the rapid development of electronic commerce and changes the way of social transaction, which makes the way of trademark infringement and its mechanism of action under the Internet environment change with it.This brings a new challenge to our traditional theory of trademark infringement.The traditional trademark theory holds that distinguishing the source of goods or services is the most basic function of trademark and establishes the principle of confusion as the criterion of trademark infringement.Network infringement of trademark rights is an extension of traditional infringement of trademark rights in the field of network, but also has many new characteristics different from traditional infringement of trademark rights.The concealment and complexity of this way of infringing trademark rights, the trademark law and other related laws in our country have little involved in this, which makes it very difficult to identify trademark infringement in the network environment, which requires further clarification and study.The paper is divided into four parts. The first chapter introduces the research background and significance, the research status, the research methods and ideas, and the innovation of this paper.Chapter 2 briefly introduces the development scale of electronic commerce, combs and generalizes the use of trademarks in the network environment, which is different from the traditional trademark used in commodities or advertisements.Internet trademark can not only be used independently of commodities, but also can be registered as a domain name, used as a link sign, used as a keyword in search engine, and designed as a web page icon.Then, on the basis of comparing and describing the online commodity trading and the traditional commodity trading, this paper analyzes many new changes in the infringement of trademark rights under the network environment.In chapter 3, on the basis of the characteristics of the above network infringement of trademark rights, combined with the traditional criteria of judging infringement of trademark rights, the typical criteria of implicit infringement of trademark rights and explicit infringement of trademark rights under the network environment are discussed.Although the possibility standard of trademark confusion as the basic standard of trademark infringement behavior, its basic position has not been shaken, but specific to the network environment of trademark infringement criteria are still changed.The hidden infringement of trademark rights in the network environment is more difficult because of its invisibility (for example, the trademark is embedded in the meta label, the user can not see it, the machine can only recognize it, and it is more difficult to judge it.In this chapter, the author focuses on the special constitutive elements of recessive infringement of trademark rights, that is, the intention of the doer.Chapter 4 focuses on the judgment of infringement of trademark rights in the network environment. The main body, principles and specific factors of the judgment of infringement of trademark rights in the network environment are analyzed and discussed in detail and their own views are put forward.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：D923.43

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