發(fā)布時間：2018-04-09 07:57

  本文選題：《國際廣告》　切入點：教學設計　出處：《上海外國語大學》2008年碩士論文

【摘要】： 隨著國內廣告產業(yè)與廣告教育事業(yè)的蓬勃發(fā)展,如何改進廣告專業(yè)理論課程的教學以提高學生的學習效果和能力的提升成為了一項重要課題。教學設計作為教育技術學中最為強大的理論武器之一,對高校課程改革有著非常重要的指導作用。雖然許多廣告教育專家與業(yè)界人士對廣告教育提出了自己的建議,然而,基于教學設計理論的廣告課程開發(fā),還是國內研究領域的一個空白點。基于上述考慮,本研究運用科學的教學系統(tǒng)設計模型對《國際廣告》這樣一門廣告綜合理論課程進行了改進的探索,在研究中強調了需要評估、教學目的確定、教學分析、學習者分析等前期準備環(huán)節(jié)的重要作用,對后人的相關研究有著啟發(fā)意義。筆者首先通過對在校廣告學生、廣告教育學者、業(yè)界人士的問卷調查與深度訪談,通過分析得出廣告綜合理論課程的目標能力,確定教學目標;隨后根據教學目標提出教學策略和知識點的改進方案,并開發(fā)了相應的課件。
[Abstract]:With the vigorous development of the domestic advertising and advertising education in China, how to improve the advertising related courses to improve students' learning efficiency and the ability to become an important topic. The instructional design of educational technology as one of the most powerful theoretical weapon, has a very important guiding role to the curriculum reform in Colleges and universities. Although many advertising education experts and industry put forward their own proposals for advertising education however, development of Advertising Courses Based on the design theory, a blank or domestic research field. Based on the consideration, on the basis of scientific and systematic model of instructional design on "international advertising > a comprehensive ad theory course the improvement of exploration in the study underscores the need for assessment, determine the teaching objective, teaching analysis, learner analysis and other preparatory process will be heavy With the inspiring research to future generations. The author firstly by students in advertising, advertising education scholars, practitioners of questionnaires and depth interviews, through the analysis of the comprehensive curriculum theory of advertising target ability, determine the teaching objectives; then according to the improvement of teaching purpose and teaching strategies of knowledge points, and the development of the courseware.

【學位授予單位】：上海外國語大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：F713.8-4

【引證文獻】

相關碩士學位論文 前2條

1 孫施;美國廣告教育產學互動研究[D];上海大學;2011年

2 黃文鑫;中美廣告教育比較研究[D];上海外國語大學;2013年

，

本文編號：1725534