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上海廣播電視試水公益媒體群

發(fā)布時(shí)間:2018-04-04 11:52

  本文選題:媒體群 切入點(diǎn):廣播電視 出處:《青年記者》2014年20期


【摘要】:正上海廣播電視臺(tái)近日在國(guó)內(nèi)率先推出橫跨廣播電視的公益媒體群,其旗下藝術(shù)人文頻道、七彩戲劇頻道、經(jīng)典947頻率、戲劇曲藝頻率將轉(zhuǎn)型為非廣告經(jīng)營(yíng)、不考核收視率的公益頻道、頻率,鳴響國(guó)內(nèi)公益電視、廣播的第一槍。上海將采用領(lǐng)先于全國(guó)廣電媒體改革的非公募基金會(huì)運(yùn)營(yíng)模式支撐公益媒體群運(yùn)轉(zhuǎn)。即將成立的上海廣播電視臺(tái)藝術(shù)人文發(fā)展基金會(huì),將采用理事會(huì)管理的機(jī)制進(jìn)行社會(huì)資金募集,并把發(fā)
[Abstract]:Shanghai Broadcasting and Television has recently launched a public interest media group spanning radio and television , its artistic humanities channel , seven - color drama channel , and classic 947 frequency . The frequency of drama music will be transformed into non - advertising business . It will not assess the audience ' s public interest channel , frequency , sounding domestic public interest television and broadcast the first gun . Shanghai will use the non - public fund operation mode leading to the national wide - media reform to support the public welfare media group . The upcoming Shanghai Broadcasting and Television Arts and Humanities Development Foundation will use the mechanism governing the management of the Council to raise the social capital and send it

【分類號(hào)】:G229.2
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本文編號(hào):1709845

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