本文選題：國貨運(yùn)動(dòng)　切入點(diǎn)：上海綸昌　出處：《裝飾》2017年11期

【摘要】：民國時(shí)期上海紡織業(yè)競(jìng)爭(zhēng)激烈,活躍的外商主要有英商綸昌、日商三菱。而我國則是由章榮初創(chuàng)建的上海紡織印染廠發(fā)展較為成熟,它們同屬于紡織業(yè)。同時(shí)期國內(nèi)還有常州大成紡、震寰紡織等有名的印染廠,但就商標(biāo)廣告推廣方面的使用,當(dāng)屬英商綸昌的設(shè)計(jì)相對(duì)完善。本文根據(jù)具體設(shè)計(jì)史料深度考究英商綸昌紡織公司的品牌設(shè)計(jì)戰(zhàn)略,將設(shè)計(jì)置于社會(huì)背景之下,置于行業(yè)競(jìng)爭(zhēng)中來研究其商標(biāo)及廣告設(shè)計(jì)。
[Abstract]:During the period of the Republic of China, the competition of Shanghai textile industry was fierce, and the active foreign businessmen were mainly British and Japanese businessmen, while the Shanghai textile printing and dyeing factory founded by Zhang Rongchu developed more mature in our country. They also belong to the textile industry. At the same time, there were also famous printing and dyeing factories such as Changzhou Dacheng spinning and Zhenhuan Textile in the same period, but the use of trademark advertising and promotion, This paper studies the brand design strategy of British Shangluchang Textile Co., Ltd. According to the depth of specific historical design materials, puts the design under the social background and the competition of the industry to study its trademark and advertising design.
【作者單位】： 常州大學(xué)藝術(shù)學(xué)院;
【基金】：高教立項(xiàng)課題“基于江蘇傳統(tǒng)‘工匠精神’的高校設(shè)計(jì)人才培養(yǎng)教學(xué)模式研究”(編號(hào):D/2016/01/19)
【分類號(hào)】：J534
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本文編號(hào)：1660289