本文選題：觸屏版　切入點：智能終端　出處：《華中科技大學(xué)》2012年碩士論文

【摘要】：隨著3G移動業(yè)務(wù)的迅猛發(fā)展，智能終端無論其數(shù)量、種類還是網(wǎng)絡(luò)占有率均直線上升，用戶影響力不斷加大，以致占據(jù)了絕大部分市場份額。這一現(xiàn)象推動了手機上網(wǎng)時代從2G的WAP站點到3G的mobile WEB的革新�？v觀當(dāng)前手機網(wǎng)絡(luò)提供的大環(huán)境的改善，3G/Wi-Fi的普及使得接入速度已經(jīng)逐漸媲美桌面互聯(lián)網(wǎng)條件；XHTML+JS+HTML5+CSS3的全面技術(shù)支撐，支持WEB最新標(biāo)準(zhǔn)的高性能瀏覽器的出現(xiàn)和完善給WAP站點的優(yōu)化革命提供了堅實的基礎(chǔ)和保障；而終端硬件調(diào)用（GPS、傳感器、camera）等也無一不在將手機站點和應(yīng)用推向更加重要易用的位置。在此情況下，接入速度更快，內(nèi)容體驗更豐富，性能更優(yōu)化，交互能力更強的智能終端性移動網(wǎng)絡(luò)成為未來發(fā)展趨勢。手機網(wǎng)易觸屏版即以此為方向做出嘗試。 網(wǎng)易觸屏版依托網(wǎng)易門戶優(yōu)質(zhì)的內(nèi)容資源，基于3G-CMS/CMS后臺數(shù)據(jù)，通過對信息架構(gòu)的有序梳理，針對觸屏終端UI和交互設(shè)計，使用HTML5+CSS3+JS等新技術(shù)進行綜合開發(fā)。系統(tǒng)基于IOS/Android平臺+webkit內(nèi)核瀏覽器進行前端開發(fā)并滿足終端適配需求和后臺需求；在此基礎(chǔ)上二期迭代版本增加廣告系統(tǒng)、個人自定義內(nèi)容模塊、外部推廣需求和個人中心的建立。主要將不滿足現(xiàn)有PC端/手機端網(wǎng)站體驗的網(wǎng)易用戶，以及隨智能手機/智能平板普及迅速增長的觸屏終端用戶作為受眾目標(biāo)。 觸屏版對手機版網(wǎng)易站點作出功能細(xì)節(jié)優(yōu)化，全面提升產(chǎn)品體驗，提供基于大屏幕觸控界面優(yōu)化的一站式資訊產(chǎn)品服務(wù)解決方案，同時為移動廣告市場細(xì)分做嘗試，取得了較好的預(yù)期效果。
[Abstract]:With the rapid development of 3G mobile services, the number, category and network share of intelligent terminals are rising linearly, and the influence of users is increasing. This phenomenon has led to a revolution in the mobile internet age from 2G WAP sites to 3G mobile WEB. Looking at the improvement of the overall environment provided by the mobile phone network today, the popularity of 3 g / Wi-Fi has made the speed of access possible. The overall technical support of XHTML JS HTML5 CSS3, which is gradually comparable to desktop Internet conditions, The emergence and perfection of high-performance browsers that support the latest WEB standards provide a solid foundation and guarantee for the optimization revolution of WAP sites; In this case, the access speed is faster, the content experience is richer, the performance is more optimized, and so on, the terminal hardware call, sensor cameraand so on also push the mobile phone site and the application to the more important and easy to use position, in this case, the access speed is faster, the content experience is richer, the performance is more optimized. More interactive intelligent terminal mobile network will become the trend in the future. NetEase touch screen version of mobile phone will try in this direction. NetEase touch-screen version relies on the high-quality content resources of the NetEase portal, based on the 3G-CMS/CMS background data, through the orderly combing of the information structure, aiming at the UI and interactive design of the touch screen terminal. The system is based on the IOS/Android platform webkit kernel browser for front-end development and meets the terminal adaptation requirements and background requirements, on the basis of which the second iterative version of the advertising system is added. Personal custom content module, external promotion needs and the establishment of personal center. Mainly will not meet the existing PC / mobile site experience NetEase users, And the rapid growth of touchscreen end users as a target audience with the popularity of smart phones / smart tablets. The touch-screen version optimizes the functional details of NetEase's mobile site, improves the product experience, provides a one-stop information product service solution based on the optimization of the large screen touch interface, and attempts to segment the mobile advertising market. Good expected results have been obtained.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TN929.5

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本文編號：1657706