本文選題：媒體　切入點(diǎn)：社會責(zé)任　出處：《中南大學(xué)》2011年碩士論文

【摘要】：隨著社會的發(fā)展,大眾傳媒的形態(tài)的日益豐富,并滲透到日常生活的每一個角落,于潛移默化中改變著社會的生態(tài)環(huán)境,影響著人們的生活方式、價值觀念和思維習(xí)慣。但與此同時,也出現(xiàn)了一系列的問題,如虛假報道、不良廣告、炒作成風(fēng)以及庸俗、低俗、惡俗的“三俗”之風(fēng)盛行等對媒體造成惡劣影響。在企業(yè)社會責(zé)任受到國內(nèi)外廣泛關(guān)注和重視的環(huán)境下,這些問題的出現(xiàn),使得人們開始重視媒體這個社會責(zé)任主體。 本文在前期理論分析的基礎(chǔ)上提出了媒體社會責(zé)任概念維度的實證研究設(shè)計,選取115位樣本對象,采用訪談結(jié)合開放式問卷的方式,就媒體所應(yīng)承擔(dān)的社會責(zé)任進(jìn)行了調(diào)查,總結(jié)出我國媒體所應(yīng)該承擔(dān)的9個社會責(zé)任維度：國家使命、價值引導(dǎo)、信息傳播、文化傳承及教化、輿論監(jiān)督、社會進(jìn)步、經(jīng)濟(jì)責(zé)任、提供娛樂以及道德法律。為進(jìn)一步界定媒體社會責(zé)任維度,作者將媒體社會責(zé)任與企業(yè)社會責(zé)任以及西方媒體社會責(zé)任進(jìn)行了對比。結(jié)果發(fā)現(xiàn),我國媒體社會責(zé)任與企業(yè)社會責(zé)任和西方媒體社會責(zé)任在概念維度上既有共性也有特性。媒體社會責(zé)任與企業(yè)社會責(zé)任的不同主要是由各自的屬性與功能決定的,而中西方媒體社會責(zé)任的不同主要是在不同政治制度和意識形態(tài)下,中西方的新聞體制、身份角色、指導(dǎo)原則和實現(xiàn)條件等不同而引起的。 對于媒體社會責(zé)任概念維度的清晰界定,在理論上既是對媒體社會責(zé)任論的補(bǔ)充和完善,同時也為深入研究媒體社會責(zé)任奠定了基礎(chǔ),為今后媒體更好地承擔(dān)社會責(zé)任提供可供參考的依據(jù),對媒體更好地履行社會責(zé)任具有重要的指導(dǎo)意義。
[Abstract]:With the development of society, the form of mass media has become increasingly rich, and penetrated into every corner of our daily life, imperceptibly changing social ecological environment, affecting people's way of life, values and thinking habits. But at the same time, also appeared a series of problems, such as false reports, bad advertisement speculation has been rife, and vulgar, vulgar, vulgar "vulgar" the prevailing adverse impact on the media. The widespread attention at home and abroad and the importance of the environment on corporate social responsibility, the emergence of these problems makes people begin to pay attention to the media social responsibility main body.
This paper presents the design of empirical research on the concept of media social responsibility dimensions based on the previous theoretical analysis, selects 115 samples, using interviews and open questionnaires, it should bear the social responsibility of the media were investigated, summed up China's media should bear the social responsibility of the 9 dimensions of the country: Mission, value guidance, information dissemination, culture and education, public opinion, social progress, economic responsibility, providing entertainment and moral law. In order to further define the social responsibility of the media dimension, the author will be the media's social responsibility and corporate social responsibility and social responsibility in Western media were compared. The results showed that China's media social responsibility and enterprise social responsibility and social responsibility in the western media concept has both similarities and characteristics. The media social responsibility and corporate social responsibility is different from their own The difference between Chinese and Western media's social responsibilities is mainly caused by different political systems and ideology, and the differences between Chinese and Western news systems, identity roles, guiding principles and implementation conditions.
To clearly define the concept of media social responsibility dimension, in theory, is to supplement and improve the media social responsibility theory, but also laid the foundation for further study of the social responsibility of the media, and provide reference basis for the media to better undertake the social responsibility, and has important guiding significance for the media to better fulfill their social responsibility.

【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G206

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 李龍;X媒體的社會責(zé)任評價與培育對策研究[D];西北大學(xué);2012年

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本文編號：1656887