本文選題：數(shù)字特效技術(shù)　切入點(diǎn)：城市　出處：《北京工業(yè)大學(xué)》2013年碩士論文

【摘要】：影視專題片是一種直接、主動(dòng)、精確、有效的企業(yè)形象、城市、個(gè)人、產(chǎn)品形象推廣好方法。影視專題宣傳片可以有效提升社會(huì)地位和形象，在目前絕大多數(shù)城市以及企事業(yè)單位中，專門(mén)量身定做影視專題片的都是一些實(shí)力強(qiáng)、規(guī)模大的單位，在很多人眼里，擁有自己的影視專題片本身就是地位和實(shí)力的象征，影視專題片真正成為城市和企業(yè)形象的門(mén)面。 城市形象宣傳片作為一種新興的傳媒手段，以強(qiáng)烈的視覺(jué)沖擊力和影像的震撼力來(lái)樹(shù)立城市形象，展現(xiàn)獨(dú)特的地域文化特色，以及在重大主題活動(dòng)的內(nèi)容告知與宣傳等方面，都起著越來(lái)越重要的宣傳性作用，被稱作一個(gè)城市的“視覺(jué)名片”。城市形象宣傳片作為城市形象營(yíng)銷(xiāo)的手段之一，逐漸成為各個(gè)城市之間競(jìng)相模仿的新興形式。 城市形象宣傳片是一種表現(xiàn)并宣傳城市特色和地域文化的藝術(shù)形式，其設(shè)計(jì)理念對(duì)于一部城市形象宣傳片的制作成功是非常重要的�，F(xiàn)在城市為了加強(qiáng)城市形象的宣傳，拍攝城市形象專題宣傳片，從而推進(jìn)城市的宣傳與發(fā)展�？v觀國(guó)內(nèi)外的成功案例，我們發(fā)現(xiàn)攝制、發(fā)布影視專題片較之?dāng)z制、發(fā)布硬性廣告片有更高的性價(jià)比。近年來(lái)，城市形象宣傳片作為一種嶄新的傳播形式已經(jīng)成為各個(gè)城市進(jìn)行推廣宣傳、提高聲譽(yù)而采取的重要手段。精美的城市形象宣傳片既能充分的傳達(dá)城市精神，也從一個(gè)側(cè)面展示了城市的實(shí)力和創(chuàng)新能力，對(duì)樹(shù)立城市的良好形象，，展示內(nèi)在魅力具有重要的作用。 而數(shù)字特效技術(shù)的出現(xiàn)和應(yīng)用，對(duì)城市形象宣傳片有著非常積極的現(xiàn)實(shí)意義。數(shù)字特效技術(shù)為我們呈現(xiàn)了傳統(tǒng)影像不能表現(xiàn)的視覺(jué)奇觀，在數(shù)字特效技術(shù)的幫助下，城市形象宣傳片可以達(dá)到前所未有的新高度。主要針對(duì)于AE的表達(dá)式進(jìn)行應(yīng)用和研究，對(duì)于簡(jiǎn)化后期軟件的工作流程和設(shè)置進(jìn)行研究，編寫(xiě)?yīng)毩⒛_本代碼程序。
[Abstract]:Film and TV feature films are a direct, active, accurate and effective way to promote the image of enterprises, cities, individuals and products. In the vast majority of cities and enterprises and institutions at present, those who specialize in tailor-made film and television feature films are some powerful and large-scale units. In the eyes of many people, having their own film and television feature films is itself a symbol of status and strength. Film and television feature films really become the city and corporate image of the facade. As a new media means, the city image propaganda film sets up the city image with the strong visual impact force and the image shock force, displays the unique regional culture characteristic, as well as in the major theme activity content information and the propaganda and so on aspect. As one of the means of city image marketing, city image propaganda film has gradually become a new form of imitation among cities. The city image propaganda film is a kind of artistic form that expresses and propagandizes the city characteristic and the region culture, its design idea is very important for the successful production of a city image propaganda film. Take a look at the successful cases at home and abroad, we find that the production and release of film and television feature films has a higher ratio of performance to price than the production of hard advertising films. As a new form of communication, the city image propaganda film has become an important means to promote and improve the reputation of each city. The exquisite city image propaganda film can fully convey the spirit of the city. It also shows the strength and innovation ability of the city from one side, which plays an important role in setting up the good image of the city and displaying the inherent charm. However, the emergence and application of digital special effects technology has a very positive practical significance for city image propaganda. Digital special effects technology presents us with visual wonders that cannot be represented by traditional images. With the help of digital special effects technology, The city image propaganda film can reach an unprecedented new height. It mainly aims at the application and research of AE expression, researches on simplifying the work flow and setting of the later software, and writes the independent script code program.
【學(xué)位授予單位】：北京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：TP391.41;J959

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 梅保華;關(guān)于城市形象問(wèn)題的思考[J];城市問(wèn)題;2002年05期

2 劉一峰;張新;;淺談?dòng)耙暫笃谥谱鱗J];科教文匯(上旬刊);2008年07期

本文編號(hào)：1653503